{"id":9993,"date":"2022-06-03T13:00:00","date_gmt":"2022-06-03T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=9993"},"modified":"2022-06-03T14:41:13","modified_gmt":"2022-06-03T12:41:13","slug":"estrategias-de-puja-de-cartera-en-google-ads","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/estrategias-de-puja-de-cartera-en-google-ads\/","title":{"rendered":"Estrategias de puja de cartera en Google Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 son las estrategias de puja de cartera?<\/h2>\n\n\n\n<p>La estrategia de puja de cartera es una estrategia de puja autom\u00e1tica centrada en objetivos que agrupa varias campa\u00f1as, grupos de anuncios y palabras clave.<\/p>\n\n\n\n<p>La podemos configurar con las siguientes estrategias de Smart Bidding: CPA objetivo, ROAS objetivo, Maximizar clics, Maximizar conversiones, Maximizar el valor de las conversiones y Cuota de impresiones objetivo.<\/p>\n\n\n\n<p>Al ser autom\u00e1ticas, se centran en los objetivos marcados y te permiten optimizar las pujas en varias campa\u00f1as a la vez. Desde un mismo lugar, podemos configurar la estrategia de puja de todas las campa\u00f1as a la vez.<\/p>\n\n\n\n<p>La mejor opci\u00f3n es implementarla con un <a href=\"https:\/\/carontestudio.com\/blog\/presupuesto-compartido-en-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">presupuesto compartido<\/a>, nos permiten maximizar la eficiencia del presupuesto total y de las estrategias de puja de las campa\u00f1as que tengan el mismo objetivo. Lo que te permite <strong>maximizar los resultados y el retorno de la inversi\u00f3n (ROI)<\/strong>.<\/p>\n\n\n\n<p>Si realizamos esto mismo desde una cuenta de administrador (MCC), nos permiten crear, supervisar y gestionar las estrategias de cartera global para todas las cuentas de Google Ads que tengamos en la MCC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 aportan las estrategias de puja de cartera?<\/h3>\n\n\n\n<p>Las estrategias de pujas de cartera aportan para todas las campa\u00f1as asignadas a la cartera:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Acelerar el periodo de aprendizaje<\/li><li>Potenciar y maximizar el rendimiento de las campa\u00f1as<\/li><li>Unificar estrategia y objetivo<\/li><li>Configurar estrategia desde un mismo lugar (Practicidad)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo crear una estrategia de puja de cartera?<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Inicia sesi\u00f3n en tu cuenta de Google Ads<\/li><li>En herramientas \u21d2 Biblioteca compartida, haz clic en Estrategias de puja<\/li><li>Clic en el bot\u00f3n m\u00e1s y elige el tipo de estrategia<\/li><li>Ponemos un nombre<\/li><li>Seleccionamos las campa\u00f1as que queramos incluir<\/li><li>A\u00f1adimos la configuraci\u00f3n<\/li><li>Haz clic en Guardar.<\/li><\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el punto 6, en funci\u00f3n del tipo de estrategia elegido, debemos configurar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CPA objetivo: valor en \u20ac<\/li><li>ROAS objetivo: valor en %<\/li><li>Maximizar clics: definir un l\u00edmite de puja de coste por clic m\u00e1ximo (opcional)<\/li><li>Maximizar conversiones: nada<\/li><li>Maximizar el valor de las conversiones: nada<\/li><li>Cuota de impresiones objetivo:<ul><li>\u00bfD\u00f3nde prefieres que aparezcan los anuncios?<ul><li>Cualquier lugar de la p\u00e1gina de resultados<\/li><li>Parte superior de la p\u00e1gina de resultados<\/li><li>Parte superior absoluta de la p\u00e1gina de resultados<\/li><\/ul><\/li><li>Cuota de impresiones objetivo: valor en %<\/li><li>L\u00edmite de puja de CPC m\u00e1ximo: valor en \u20ac<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A\u00f1adir o quitar campa\u00f1as<\/h3>\n\n\n\n<p>Para a\u00f1adir o quitar campa\u00f1as de una estrategia de cartera disponemos de varias opciones para realizarlo:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Desde el mismo sitio donde las creamos, en la biblioteca, pinchamos en la interesada y al final de la p\u00e1gina mostrada, en el apartado configuraci\u00f3n, podemos a\u00f1adir o quitar.<\/li><li>En la propia configuraci\u00f3n de una campa\u00f1a, en el apartado de puja podemos elegir entre utilizar una estrategia de cartera ya creada (nos mostrar\u00e1 una lista para seleccionar) o crear una nueva estrategia de cartera (pasamos al punto 3 del apartado anterior, aunque la interfaz es visualmente diferente).<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusiones<\/h2>\n\n\n\n<p>Las estrategias de pujas de cartera nos ayudan a agrupar varias campa\u00f1as con la misma finalidad para que el sistema las tome como si fueran una y dejar que el sistema obtenga los mejores resultados grupalmente.<\/p>\n\n\n\n<p>\u00a1Nos vemos en la pr\u00f3xima! Chaito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 son, qu\u00e9 aportan, c\u00f3mo se crean y c\u00f3mo se modifican las estrategias de puja de cartera? Entra y aver\u00edgualo todo.<\/p>\n","protected":false},"author":5,"featured_media":10004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-9993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias de puja de cartera en Google Ads - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"Nos ayudan a agrupar varias campa\u00f1as con el mismo objetivo para que el sistema pueda obtener los mejores resultados grupalmente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/estrategias-de-puja-de-cartera-en-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de puja de cartera en Google Ads - 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