{"id":9878,"date":"2022-05-20T13:00:00","date_gmt":"2022-05-20T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=9878"},"modified":"2022-07-29T10:00:43","modified_gmt":"2022-07-29T08:00:43","slug":"enviar-feed-o-listado-productos-merchant-center","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/enviar-feed-o-listado-productos-merchant-center\/","title":{"rendered":"Enviar Feed o listado de productos a Google Merchant Center"},"content":{"rendered":"\n

Una vez creada y configurada la cuenta de Google Merchant Center, se debe a\u00f1adir un listado de productos en la plataforma, llamado Feed. Para realizarlo te muestro los puntos que hay que seguir y configurar.<\/p>\n\n\n\n

Pasos para enviar un Feed a GMC<\/h2>\n\n\n\n
  1. Accedemos a Feeds en el men\u00fa de la izquierda y pinchamos en el icono de a\u00f1adir.<\/li><\/ol>\n\n\n
    \n
    \"Crear
    Crear Feed en plataforma de Google Merchant Center<\/figcaption><\/figure>\n<\/div>\n\n\n
    1. Seleccionamos el pa\u00eds de venta, el idioma y los destinos en los que mostraremos nuestros productos.<\/li><\/ol>\n\n\n
      \n
      \"Selecci\u00f3n
      Selecci\u00f3n de Pa\u00eds de venta, idioma y destinos del Feed<\/figcaption><\/figure>\n<\/div>\n\n\n
      1. Le asignamos un nombre al Feed y seleccionamos el modo de conexi\u00f3n de los datos.<\/li><\/ol>\n\n\n
        \n
        \"\"<\/figure>\n<\/div>\n\n\n

        Disponemos de 5 formas diferentes:<\/p>\n\n\n\n

        1. Hojas de c\u00e1lculo de Google
          <\/strong>Debes actualizar los datos de los productos en una hoja de c\u00e1lculo de Google. <\/li>
        2. Recogida de feeds programada
          <\/strong>Debes alojar un archivo en tu sitio web con los datos y programar un horario en el que quieres que Google recupere las actualizaciones.<\/li>
        3. Subir<\/strong>
          Tendr\u00e1s un archivo en el ordenador con los datos y lo subir\u00e1s regularmente a tu cuenta a trav\u00e9s de SFTP, FTP, Google Cloud Storage o un m\u00e9todo manual.<\/li>
        4. Rastreo de sitios web
          <\/strong>Google rastrear\u00e1 tu sitio web para actualizar los datos de tus productos mediante anotaciones de datos estructurados o extracciones de datos avanzados.<\/li>
        5. API Content
          <\/strong>Te permite subir fichas de producto autom\u00e1ticamente para que sea m\u00e1s f\u00e1cil encontrar tus productos en los anuncios de shopping.<\/li><\/ol>\n\n\n\n
          <\/div>\n\n\n\n

          El modo 4, rastreo de sitios web, a priori es el m\u00e1s f\u00e1cil. Pero las p\u00e1ginas de destino de productos de tu web deben disponer del marcado de datos estructurados de schema.org y disponer de un sitemap para extraer la informaci\u00f3n de todos los productos.<\/p>\n\n\n\n

          Lo m\u00e1s recomendable es utilizar una recogida programada<\/strong> (modo 2). El sistema se encarga de recoger los datos del archivo en el destino y en la hora indicada. As\u00ed, no tenemos que preocuparnos por actualizar nada fuera<\/strong> de nuestro e-commerce.<\/p>\n\n\n\n

          Al existir numerosos cambios en los productos de una tienda online al cabo del d\u00eda, cambios de stock, im\u00e1genes, precio, \u2026 Una vez configurado, si no se quiere esperar hasta la hora de actualizaci\u00f3n autom\u00e1tica, siempre podremos obtener el fichero de forma manual con un clic. Si esto ocurre hay que acordarse de regenerar el Feed.<\/p>\n\n\n\n

          Para la generaci\u00f3n autom\u00e1tica de un Feed podemos ayudarnos de m\u00f3dulos o plug-in espec\u00edficos para Woocommece, PrestaShop, \u2026<\/p>\n\n\n\n

          Estos programas, una vez configurados, nos generan una URL a un archivo de datos (xml, txt, \u2026). Alguno de ellos, incluso, nos generan una tarea cron en la que el feed se autorregenera a una hora configurada o determinada. En su defecto, con la URL de la tarea que ofrece el plug-in, podemos configurar una tarea cron a nivel de servidor, siempre un poco antes de la hora que le digamos a GMC que lo recoja<\/strong>.<\/p>\n\n\n\n

          1. Ponemos nombre al archivo, asignamos la frecuencia, hora y el destino del archivo con los datos.<\/li><\/ol>\n\n\n
            \n
            \"\"<\/figure>\n<\/div>\n\n\n

            Pasados unos d\u00edas, la revisi\u00f3n de los productos habr\u00e1 finalizado y el propio Merchant indicar\u00e1, en el apartado de diagn\u00f3stico, si existen errores o advertencias que habr\u00e1 que subsanar.<\/p>\n\n\n\n

            Conclusiones<\/h2>\n\n\n\n

            As\u00ed de f\u00e1cil es tener a tu alcance los programas de Google Merchant Center, como los anuncios pagados de Google Shopping, las fichas de producto gratuitas y comprar con Google.<\/p>\n\n\n\n

            \u00a1Ah! Tambi\u00e9n, este mismo listado de productos, puedes a\u00f1adirlo a las tiendas de las diferentes redes sociales como Facebook, Instagram…<\/p>\n\n\n\n

            Si quieres aventurarte a crear un Feed totalmente manual, utiliza las especificaciones para que la informaci\u00f3n de tus productos tengan el formato adecuado<\/a>.<\/p>\n\n\n\n

            \u00a1Nos vemos en la pr\u00f3xima! Chaito.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Te ense\u00f1o los pasos a seguir para a\u00f1adir un Feed o listado de productos a GMC y utilizarlo en las fichas gratuitas, en campa\u00f1as de pago y en las tiendas de las diferentes redes sociales<\/p>\n","protected":false},"author":5,"featured_media":9906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,52,64],"tags":[66,63,62],"class_list":["post-9878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing","category-sem","tag-google-ads","tag-prestashop","tag-woocommerce"],"acf":[],"yoast_head":"\n\u00bfC\u00f3mo enviar listado de productos a Google Merchant Center?<\/title>\n<meta name=\"description\" content=\"Pasos para enviar un Feed o listado de productos a Google Merchant Center y utilizarlo en las fichas gratuitas o en campa\u00f1as de pago\" \/>\n<meta name=\"robots\" content=\"index, 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