{"id":969,"date":"2021-11-16T13:00:00","date_gmt":"2021-11-16T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=969"},"modified":"2024-01-29T12:41:22","modified_gmt":"2024-01-29T11:41:22","slug":"prestashop-vs-woocommerce-cual-es-mejor","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/prestashop-vs-woocommerce-cual-es-mejor\/","title":{"rendered":"Prestashop VS WooCommerce: Cu\u00e1l es mejor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si est\u00e1s plante\u00e1ndote <a href=\"https:\/\/carontestudio.com\/diseno-web\/tiendas-online-vitoria\">crear una tienda <em>online<\/em><\/a>, posiblemente hayas o\u00eddo hablar tanto de PrestaShop como de WooCommerce. Se trata de los dos gestores CMS por excelencia para <em>ecommerce<\/em>. En este art\u00edculo los enfrentaremos comparando sus puntos fuertes y d\u00e9biles \u00bfQui\u00e9n ganar\u00e1? Comienza WooCommerce VS PrestasShop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CMS para crear tu tienda online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un gestor CMS es una <strong>aplicaci\u00f3n web<\/strong> que facilita la creaci\u00f3n y administraci\u00f3n de un sitio web, actuando como interfaz gr\u00e1fica entre el creador y la programaci\u00f3n. El CMS m\u00e1s extendido en el mundo web es, sin duda, <strong>WordPress<\/strong>. Pero si tu negocio se va a basar en la compra <em>online<\/em>, necesitas un <em>software <\/em>especial que gestione precios, productos, pedidos, clientes&#8230; en definitiva, un <strong>CMS especializado en tiendas <em>online<\/em><\/strong>. Estos son algunas soluciones que puedes encontrar en el mercado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WooCommerce<\/li>\n\n\n\n<li>PrestaShop<\/li>\n\n\n\n<li>Magento<\/li>\n\n\n\n<li>Shopify<\/li>\n\n\n\n<li>OpenCart<\/li>\n\n\n\n<li>Bigcommerce<\/li>\n\n\n\n<li>Wix<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Qu\u00e9 es WooCommerce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce es un <strong><em>plugin <\/em>de WordPress <\/strong>que convertir\u00e1 tu sitio web en una tienda <em>online<\/em>. Funciona bajo la plataforma de WordPress, agregando nuevas funcionalidades y men\u00fas, por lo que, si ya est\u00e1s familiarizado con la interfaz, la curva de aprendizaje es m\u00e1s que \u00f3ptima. Tanto WordPress como el <em>plugin <\/em>de WooCommerce son <strong>gratis<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"299\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/04\/woocommerce.png\" alt=\"Woocommerce logo\" class=\"wp-image-1126\" style=\"width:342px;height:204px\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/04\/woocommerce.png 500w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/04\/woocommerce-300x179.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Qu\u00e9 es PrestaShop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.prestashop.com\/es\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PrestaShop <\/a>es una plataforma para crear y gestionar una tienda online. Podr\u00edamos decir que es un WordPress <strong>especialmente pensado para comercio electr\u00f3nico<\/strong>. Se trata de una plataforma <strong>gratuita<\/strong>. Para empezar a usarla, simplemente, hay que bajarse la versi\u00f3n deseada e instalarla en nuestro <em>hosting<\/em>. La configuraci\u00f3n ya es m\u00e1s laboriosa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"311\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2019\/10\/prestashop-logo.jpg\" alt=\"PrestaShop Logo\" class=\"wp-image-148\" style=\"width:341px;height:212px\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2019\/10\/prestashop-logo.jpg 500w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2019\/10\/prestashop-logo-300x187.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Otras opciones<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Existen, como hemos visto en el listado, otras opciones, pero nos vamos a centrar en las dos primeras. Magento, por ejemplo, es una gran plataforma, pero mucho m\u00e1s compleja que estas dos. Shopify o Wix son opciones de desarrollo privado, esto es, realmente la tienda no es tuya, sino de la plataforma web, a la que alquilas sus servicios por un tiempo. Las cosas que se pueden hacer en estas plataformas, siempre son m\u00e1s <strong>limitadas <\/strong>que gestionando nuestro propio CMS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diferencias WooCommerce y PrestaShop: Puntos a comparar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las <strong>diferencias entre WooCommerce y PrestaShop<\/strong> son varias. Vamos a ver algunos de los puntos m\u00e1s importantes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WooCommerce VS PrestaShop: plugins contra m\u00f3dulos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los <em>plugins <\/em>son funcionalidades predise\u00f1adas que podemos a\u00f1adir a nuestra tienda. En el caso de PrestaShop se les denomina m\u00f3dulos. Estos m\u00f3dulos son desarrollados, en su mayor\u00eda, por terceras partes. <strong>En el caso de WooCommerce la gran mayor\u00eda son gratu\u00edtos<\/strong>, aunque suelen traer limitaciones que se desbloquean con la compra premium o alg\u00fan tipo de cuota. <strong>En el caso de PrestaShop, todo lo contrario, lo normal es que sean de pago<\/strong>, lo que obliga a contar con ello a la hora de plantear el desarrollo de la web.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/prestashop-vs-woocommerce.jpg\" alt=\"PrestaShop Vs WooCommerce\" class=\"wp-image-6839\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/prestashop-vs-woocommerce.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/prestashop-vs-woocommerce-300x169.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/prestashop-vs-woocommerce-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Actualizaciones<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las dos plataformas reciben muchas actualizaciones, sin embargo su pol\u00edtica es bastante diferente. En WooCommerce tenemos dos tipos de actualizaciones relacionadas directamente con la plataforma: la de WordPress y la del propio <em>plugin<\/em>. Ambas suelen presentar actualizaciones menores que, normalmente, no generan demasiados problemas de compatibilidad. Su actualizaci\u00f3n es sencilla e, incluso, <strong>se puede automatizar<\/strong>, aunque nosotros no lo recomendamos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las actualizaciones de PrestaShop son m\u00e1s complicadas de implementar y plantean m\u00e1s problemas de compatibilidades y flecos sueltos. Si funciona, mejor no cambiar nada.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Errores y fallos de la plataforma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop arrastra <strong>grandes errores<\/strong> a lo largo de a\u00f1os enteros, sin que se les de soluci\u00f3n en las siguientes versiones que, adem\u00e1s, como hemos visto antes, son escasas y dif\u00edciles de implementar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Acabado final de la tienda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El punto anterior est\u00e1 muy relacionado con los errores. WordPress es una plataforma muy pulida y trabajada, es dif\u00edcil encontrar errores de bulto y, cuando ocurre, lo normal es que se corrija en la siguiente versi\u00f3n, que son abundantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambos CMS se basan en <strong>plantillas PHP<\/strong> (tpl, en realidad, para PrestaShop), por lo que <strong>el acabado final es realmente flexible<\/strong>. Junto a los <strong>estilos CSS<\/strong> que podamos dar a los elementos de la plantilla y funcionalidades extra que logremos a partir de archivos JS, el resultado puede ser realmente <strong>personalizado y pensado para el usuario<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"665\" class=\"wp-block-cover__image-background wp-image-6844\" alt=\"\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/tienda-online.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/tienda-online.jpg 1000w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/tienda-online-300x200.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/tienda-online-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Gesti\u00f3n de la tienda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En ambos casos tendremos acceso a un <em>backoffice <\/em>con toda la informaci\u00f3n para gestionar nuestro negocio. En el caso de WooCommerce la \u00fanica pega, quiz\u00e1, es que queda un poco m\u00e1s escondida, ya que no deja de ser un a\u00f1adido dentro de nuestro WordPress. Como PrestaShop est\u00e1 especialmente orientado a la venta, desde la primera pantalla al entrar ya nos muestra <strong>gr\u00e1ficas y datos de ventas y visitas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tienda internacional<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vas a hacer una tienda internacional, PrestaShop es la opci\u00f3n a escoger. No es que WooCommerce no pueda lograrlo, pero su punto d\u00e9bil son, claramente, los <strong>idiomas<\/strong>. Si queremos una <strong>plataforma multiling\u00fce<\/strong>, necesitaremos de alg\u00fan <em>plugin <\/em>de traducci\u00f3n que nos permita traducir literales y duplicar productos para cada idioma. En WordPress, este proceso, es muy engorroso, siendo dependientes de otros <em>plugins <\/em>que deben entenderse bien con WooCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de PrestaShop no solo los idiomas est\u00e1n integrados de inicio y base, sino que, adem\u00e1s, permite <a href=\"https:\/\/carontestudio.com\/blog\/como-crear-una-multitienda-en-prestashop-1-7\/\">crear una multitienda<\/a>. Podemos instalar los <strong>paquetes de idiomas, monedas y zonas geogr\u00e1ficas<\/strong> que necesitemos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"409\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/ecommerce-internacional.jpg\" alt=\"Ecommerce Internacional\" class=\"wp-image-6840\" style=\"width:608px;height:311px\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/ecommerce-internacional.jpg 800w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/ecommerce-internacional-300x153.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/ecommerce-internacional-768x393.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Facilidad de uso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este punto es m\u00e1s delicado y va, generalmente, condicionado por los gustos. Hay amores y odios en ambos lados. Hay que decir que ambos est\u00e1n orientados a usuarios de conocimientos bajos, pero permiten avanzar y profundizar todo lo que queramos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A un nivel m\u00e1s avanzado, podr\u00eda decirte que WooCommerce facilita mucho el <strong>uso de la API<\/strong>. PrestaShop integra muy bien las<strong> consultas SQL<\/strong> desde el <em>backoffice<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Gesti\u00f3n de cache<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De nuevo WooCommerce necesita un <em>plugin <\/em>m\u00e1s para gestionar la cach\u00e9, cosa que PrestaShop integra de base permitiendo escoger el modo de leer las plantillas, minificar archivos, etc. Punto para el ping\u00fcino.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"240\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/10\/preston-wink.gif\" alt=\"PrestaShop gui\u00f1o\" class=\"wp-image-6837\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rendimiento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otro punto delicado. Como plataforma PrestaShop es mucho <strong>m\u00e1s pesada <\/strong>de manejar. Aun as\u00ed, el rendimiento depende mucho de la plantilla, constructores, cach\u00e9 y otros factores, como el <a href=\"https:\/\/carontestudio.com\/blog\/el-mejor-hosting-para-una-tienda-online\/\">tipo de <em>hosting<\/em><\/a>. Para peque\u00f1as tiendas puede funcionar mejor un WooCommerce, pero seg\u00fan crezca el n\u00famero de productos y pedidos, PrestaShop tiende a ser m\u00e1s eficaz.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"646\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/05\/yoast.jpg\" alt=\"Yoast SEO logo\" class=\"wp-image-6850\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/05\/yoast.jpg 1000w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/05\/yoast-300x194.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/05\/yoast-768x496.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop tambi\u00e9n integra ciertas funciones para el SEO, controlando<strong> t\u00edtulos y metadescripciones<\/strong> en los productos. Sin embargo tiene ciertas deficiencias. Por ejemplo, el <strong>sitemap <\/strong>debemos crearlo con un m\u00f3dulo extra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WooCommerce tambi\u00e9n necesita un <em>plugin <\/em>adicional para tratar con el SEO, pero el <strong>Yoast SEO<\/strong> es un <em>plugin <\/em>tan bien hecho y tan completo, que<strong> hace que el trabajo SEO sea realmente f\u00e1cil<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Seguridad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas plataformas tienen sus pros y contras. Las actualizaciones de WordPress y su uso de las  \u00faltimas versiones de PHP lo convierten en una apuesta muy segura. Sin embargo ambas son <strong>plataformas muy usadas<\/strong> y eso implica, siempre, un riesgo. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"675\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/05\/seguridad-woocommerce.jpg\" alt=\"seguridad woocommerce\" class=\"wp-image-6843\" style=\"width:398px;height:448px\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/05\/seguridad-woocommerce.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/05\/seguridad-woocommerce-267x300.jpg 267w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusiones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1l es mejor, PrestaShop o WooCommerce? Es dif\u00edcil dar una recomendaci\u00f3n sin conocer el caso concreto. Con lo que hemos visto, podr\u00edamos concluir que si tienes ya<strong> una web funcionando bajo WordPress<\/strong> o va a ser <strong>un proyecto peque\u00f1o<\/strong> de tienda online, tu elecci\u00f3n puede ser WooCommerce. Si tienes planteado <strong>un gran proyecto<\/strong> de <em>ecommerce <\/em>y planeas tener <strong>cientos de productos a la venta<\/strong>, yo me inclinar\u00eda por PrestaShop.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Comparativa<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>WooCommerce<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>PrestaShop<\/strong><\/td><\/tr><tr><td> Plugins<\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Muy variados. La mayor\u00eda gratu\u00edtos.<\/strong><\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\"> Bastantes opciones. La mayor\u00eda de pago. <\/span><\/strong><\/td><\/tr><tr><td>Actualizaciones<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-vivid-green-cyan-color\">Abundantes y f\u00e1ciles de integrar.<\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Espor\u00e1dicas y complejas.<\/span><\/strong><\/td><\/tr><tr><td>Falta de errores<\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Funcionamiento muy correcto.<\/strong><\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-vivid-red-color\">Algunos errores de base<\/span><\/strong><\/td><\/tr><tr><td>Acabado final de la tienda<\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Flexible y con muchas opciones.<\/strong><\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-vivid-green-cyan-color\"> Flexible y con muchas opciones.   <\/span><\/strong><\/td><\/tr><tr><td>Gesti\u00f3n de la tienda<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Informaci\u00f3n poco directa.<\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Mucha informaci\u00f3n y bien presentada.<\/strong><\/span><\/td><\/tr><tr><td>Tienda internacional<\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-red-color\"><strong>Depende de plugins adicionales.<\/strong><\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-vivid-green-cyan-color\"> Opciones integradas de base.<\/span><\/strong><\/td><\/tr><tr><td>Facilidad de uso<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-vivid-green-cyan-color\">Sencillo de usar. Opciones de profundizaci\u00f3n.<\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Relativamente sencillo.  Opciones de profundizaci\u00f3n. <\/strong><\/span><\/td><\/tr><tr><td>Gesti\u00f3n de cache<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Depende de plugins adicionales. <\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-vivid-green-cyan-color\">Integrada de base.<\/span><\/strong><\/td><\/tr><tr><td> SEO <\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Depende de plugins adicionales. Existen buenas opciones.<\/strong><\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">   Integrada de base. Opciones escasas.<\/span><\/strong><\/td><\/tr><tr><td> Rendimiento <\/td><td class=\"has-text-align-center\" data-align=\"center\"><span class=\"has-inline-color has-vivid-green-cyan-color\"><strong>Bueno para tiendas peque\u00f1as y hostings sencillos.<\/strong><\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-vivid-green-cyan-color\">Bueno para tiendas grandes.<\/span><\/strong><\/td><\/tr><tr><td> Seguridad <\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\">Relativamente segura.<\/span><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><span class=\"has-inline-color has-luminous-vivid-amber-color\"> Relativamente segura. <\/span><\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Comparativa WooCommerce &#8211; Prestashop<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/prestashop-8-aka-1-8-ya-esta-aqui\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/11\/prestashop-8-ya-esta-aqui-1024x604.jpg\" alt=\"Nuevo PrestaShop 8 (1.8)\" class=\"wp-image-12142\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/11\/prestashop-8-ya-esta-aqui-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/11\/prestashop-8-ya-esta-aqui-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/11\/prestashop-8-ya-esta-aqui-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/11\/prestashop-8-ya-esta-aqui.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/como-ver-carritos-abandonados-en-woocommerce\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/04\/como-recuperar-los-carritos-abandonados-en-woocommerce-1024x604.jpg\" alt=\"Truco para recuperar carritos abandonados en WooCommerce\" class=\"wp-image-9540\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/04\/como-recuperar-los-carritos-abandonados-en-woocommerce-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/04\/como-recuperar-los-carritos-abandonados-en-woocommerce-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/04\/como-recuperar-los-carritos-abandonados-en-woocommerce-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/04\/como-recuperar-los-carritos-abandonados-en-woocommerce-600x354.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/04\/como-recuperar-los-carritos-abandonados-en-woocommerce.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPensando en hacer una tienda online? Si es as\u00ed, posiblemente, hayas o\u00eddo hablar tanto de PrestaShop como de WooCommerce. Se trata de los dos gestores CMS por excelencia para ecommerce, pero \u00bfCu\u00e1l conviene a tu proyecto? Te contamos las ventajas y desventajas de ambos.<\/p>\n","protected":false},"author":2,"featured_media":6852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[63,62],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-prestashop","tag-woocommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PrestaShop VS WooCommerce: El mejor para tu tienda online<\/title>\n<meta name=\"description\" content=\"\u00bfPensando en hacer una tienda online? Seguramente usar\u00e1s un gestor CMS. 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