{"id":8764,"date":"2022-03-08T13:00:00","date_gmt":"2022-03-08T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=8764"},"modified":"2022-05-06T15:45:45","modified_gmt":"2022-05-06T13:45:45","slug":"amp-en-2022-que-es-amp-y-para-que-sirven","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/amp-en-2022-que-es-amp-y-para-que-sirven\/","title":{"rendered":"AMP en 2022 \u00bfQu\u00e9 es AMP y para qu\u00e9 sirven?"},"content":{"rendered":"\n<p>En 2015 Google plantea su respuesta a los Instant Articles de Facebook. Se trata de las p\u00e1ginas AMP, una tecnolog\u00eda <em>Open Source<\/em> (c\u00f3digo abierto) que sale en defensa de los dispositivos m\u00f3viles con peores conexiones. Si no sabes <strong>qu\u00e9 son las p\u00e1ginas AMP<\/strong>, te explicamos en qu\u00e9 consisten y c\u00f3mo aprovechar su potencial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"que-son-las-paginas-amp-que-son-las-paginas-amp\">\u00bfQu\u00e9 es AMP?<\/h2>\n\n\n\n<p id=\"puede-que-te-estes-preguntando-que-es-una-pagina-amp-las-amp-son-paginas\">Puede que te est\u00e9s preguntando<strong> qu\u00e9 es una p\u00e1gina AMP<\/strong>. Las <strong>Accelerated Mobile Pages<\/strong> son <strong>p\u00e1ginas de carga r\u00e1pida<\/strong>, una simplificaci\u00f3n de nuestra web que tiene que cumplir ciertos requisitos t\u00e9cnicos y que facilita la carga de p\u00e1ginas en dispositivos m\u00f3viles con malas conexiones. Cuidado, esto no quiere decir que solo sirvan para m\u00f3viles, el protagonista de la historia es la <strong>mala conexi\u00f3n<\/strong>, por lo que si est\u00e1s con tu port\u00e1til en medio del monte y no te llega bien la se\u00f1al, tambi\u00e9n te ser\u00e1 servida la versi\u00f3n \u00abacelerada\u00bb. Es por ello que Google recomienda que estas p\u00e1ginas se trabajen con un <strong>dise\u00f1o adaptable<\/strong> a los diferentes formatos. Tambi\u00e9n es cierto que no todas las funciones tienen soporte fuera del m\u00f3vil, por lo que lo mejor es probar y probar antes de subir la web.<\/p>\n\n\n\n<p>Las AMP no dejan de estar basadas en HTML, pero es una especie de framework que tiene unas <a href=\"https:\/\/amp.dev\/es\/documentation\/components\/\" target=\"_blank\" rel=\"noreferrer noopener\">etiquetas propias<\/a> para un mont\u00f3n de funciones. Por ejemplo, la etiqueta &lt;amp-img&gt; sustituye a &lt;img&gt;.<\/p>\n\n\n\n<p>Deben de cumplir con una serie de <strong>condiciones <\/strong>que aseguran la carga r\u00e1pida de la web. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Se deben utilizar las etiquetas propias de AMP<\/li><li>No se pueden cargar archivos CSS, debe de ir todo en l\u00ednea.<\/li><li>JavaScript debe de ser cargado de forma as\u00edncrona.<\/li><li>El peso del CSS no puede exceder un tama\u00f1o determinado.<\/li><\/ul>\n\n\n\n<p>Si se cumplen las condiciones y la p\u00e1gina se valida, Google guardar\u00e1 en su cach\u00e9 una versi\u00f3n de esta web reducida de manera que pueda servirla a trav\u00e9s de su CDN. El tema de la <strong>validaci\u00f3n de AMP<\/strong> queda un poco fuera del objetivo de este art\u00edculo, pero lo retomaremos en una futura entrada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"para-que-sirven-las-amp\">\u00bfPara qu\u00e9 sirven las AMP?<\/h2>\n\n\n\n<p>Como dec\u00edamos, su principal objetivo es conseguir que dispositivos con malas conexiones a internet puedan<strong> cargar la p\u00e1gina muy r\u00e1pido<\/strong>. Se evitan as\u00ed largas esperas de carga de contenido que empeoran la experiencia de usuario.<\/p>\n\n\n\n<p>Pero, como desarrolladores y consultores SEO, nuestro inter\u00e9s ir\u00e1 m\u00e1s all\u00e1. Por ejemplo, las <strong>tarjetas de sugerencias (Google Discover)<\/strong> que se muestran en el m\u00f3vil funcionan a trav\u00e9s de este tipo de formatos. Es un terreno muy jugoso, porque, si logras meter tu URL en estos resultados, puedes obtener un importante aumento de visitas.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"ventajas\">Ventajas<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Velocidad de carga<\/li><li>Mejoras en el posicionamiento<\/li><li>Acceso a las b\u00fasquedas Discover<\/li><li>Adaptabilidad m\u00f3vil extrema<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"desventajas\">Desventajas<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Su escueto js no deja muchas opciones<\/li><li>El que sean servidas por los CDN de Google, no gusta a muchos<\/li><li>Sus restricciones CSS la hacen m\u00e1s austera y menos atractiva de lo que podr\u00eda ser<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover\"><span aria-hidden=\"true\" class=\"has-background-dim-0 wp-block-cover__gradient-background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2357\" height=\"2225\" class=\"wp-block-cover__image-background wp-image-8815\" alt=\"\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp.png\" data-object-fit=\"cover\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp.png 2357w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp-300x283.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp-1024x967.png 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp-768x725.png 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp-1536x1450.png 1536w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp-2048x1933.png 2048w\" sizes=\"auto, (max-width: 2357px) 100vw, 2357px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ejemplos-de-paginas-amp\">Ejemplos de p\u00e1ginas AMP<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p>Nuestra web misma est\u00e1 disponible en este formato, puedes forzar su carga  en este <a href=\"https:\/\/carontestudio.com\/blog\/amp\/\">enlace<\/a>.<\/p>\n\n\n\n<p>Si quieres encontrar ejemplos de p\u00e1ginas AMP puedes dar una vuelta por Google y buscar cualquier tema de actualidad. <strong>La mayor parte de los peri\u00f3dicos digitales ofrecen este formato<\/strong>. Antes se pod\u00edan distinguir por un peque\u00f1o icono en su esquina: un rayo sobre un c\u00edrculo. Sin embargo este icono parece haber desaparecido en otro de los cambios de estilos a los que Google nos tiene acostumbrado. De todas formas, como digo, la mayor\u00eda de las noticias <strong>tienen su versi\u00f3n AMP<\/strong>. Te dejo, como ejemplo, <a href=\"https:\/\/www.ole.com.ar\/futbol-internacional\/espana\/aubameyang-presentacion-barcelona_0_WFZK1xUk5j.amp.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">esta p\u00e1gina<\/a> correspondiente a la primera noticia de la imagen.<\/p>\n\n\n\n<p>Si a\u00fan quieres m\u00e1s, Google tiene este <a href=\"https:\/\/amp.dev\/documentation\/examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">repositorio de ejemplos AMP<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image hidden-xs\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"472\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/amp-ejemplos.jpg\" alt=\"AMP ejemplos\" class=\"wp-image-8817\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/amp-ejemplos.jpg 598w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/amp-ejemplos-300x237.jpg 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full solidline\"><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"730\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/noticias-amp.jpg\" alt=\"Noticias AMP\" class=\"wp-image-8760\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/noticias-amp.jpg 411w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/noticias-amp-169x300.jpg 169w\" sizes=\"auto, (max-width: 411px) 100vw, 411px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Lo dejaremos aqu\u00ed, por ahora. En pr\u00f3ximos art\u00edculos hablaremos de c\u00f3mo crear p\u00e1ginas AMP y c\u00f3mo realizar una validaci\u00f3n de este c\u00f3digo para comprobar que nuestras AMP son correctas.<\/p>\n\n\n\n<p>P\u00e1ginas AMP: Qu\u00e9 son | <a href=\"https:\/\/carontestudio.com\/blog\/como-crear-paginas-amp\/\">C\u00f3mo crearlas <\/a><!--| <a href=\"#\">parte 3<\/a>--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2015 Google plantea su respuesta a los Instant Articles de Facebook. Se trata de las p\u00e1ginas AMP, una tecnolog\u00eda Open Source que sale en defensa de los dispositivos m\u00f3viles con peores conexiones. Te explicamos en qu\u00e9 consisten y c\u00f3mo aprovechar su potencial.<\/p>\n","protected":false},"author":2,"featured_media":8821,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,22],"tags":[],"class_list":["post-8764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMP en 2022 \u00bfQu\u00e9 es AMP y para qu\u00e9 sirven? - Blog - Dise\u00f1o Web<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es AMP y para qu\u00e9 sirven? 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Si no lo tienes claro, te lo explicamos, brevemente, en este art\u00edculo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carontestudio.com\/blog\/amp-en-2022-que-es-amp-y-para-que-sirven\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de maketing | Caronte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carontewebstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-08T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T13:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/02\/que-es-amp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alberto Bravo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alberto Bravo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/\"},\"author\":{\"name\":\"Alberto Bravo\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/a0133e9cd91f1e8b75d120ac01ff0350\"},\"headline\":\"AMP en 2022 \u00bfQu\u00e9 es AMP y para qu\u00e9 sirven?\",\"datePublished\":\"2022-03-08T12:00:00+00:00\",\"dateModified\":\"2022-05-06T13:45:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/\"},\"wordCount\":717,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/que-es-amp.jpg\",\"articleSection\":[\"Dise\u00f1o web\",\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/\",\"name\":\"AMP en 2022 \u00bfQu\u00e9 es AMP y para qu\u00e9 sirven? - Blog - Dise\u00f1o Web\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/amp-en-2022-que-es-amp-y-para-que-sirven\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/que-es-amp.jpg\",\"datePublished\":\"2022-03-08T12:00:00+00:00\",\"dateModified\":\"2022-05-06T13:45:45+00:00\",\"description\":\"\u00bfSabes qu\u00e9 es AMP y para qu\u00e9 sirven? 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