{"id":7261,"date":"2021-11-19T13:30:00","date_gmt":"2021-11-19T12:30:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=7261"},"modified":"2021-12-02T10:06:01","modified_gmt":"2021-12-02T09:06:01","slug":"concordancias-de-palabras-clave-en-google-ads","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/","title":{"rendered":"Concordancias de palabras clave en Google Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el art\u00edculo anterior hablamos sobre <a href=\"https:\/\/carontestudio.com\/blog\/palabras-clave-en-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">el uso de las palabras clave<\/a>, su funcionamiento, costes, d\u00f3nde se muestran y qu\u00e9 coste tienen. Hicimos una menci\u00f3n a los tipos de concordancias, pero no entramos en profundidad. Se trata de un tema clave en cualquier proyecto <a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\">SEM<\/a>, \u00a1As\u00ed que vamos a ello!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 es la concordancia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La concordancia determina en qu\u00e9 medida debe coincidir una palabra clave con la consulta de b\u00fasqueda de un usuario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de concordancia con palabras clave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los tipos de concordancia de palabras clave se diferencian en 3 tipos: <strong>amplia, de frase y exacta<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta captura, os muestro un ejemplo para ver las diferencias m\u00e1s f\u00e1cilmente:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">La palabra clave \u201c<strong>servicios de publicidad digital<\/strong>\u201d coincide con las consultas siguientes (\ud83d\udd0d)<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">por tipo de concordancia<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancia-amplia-frase-exacta-1024x578.jpg\" alt=\"Con la palabra clave &quot;servicios de publicidad digital&quot;, se pueden relacionar las siguientes consultas: 1. Concordancia amplia: pueden mostrarse anuncios en b\u00fasquedas relacionadas con tu palabra clave, como &quot;agencias de marketing&quot;, &quot;tarifas agencia de marketing digital&quot;. Las palabras clave se deben escribir sin corchetes ni comillas: servicios de publicidad digital. 2. Concordancia de frase (concordancia moderada): pueden mostrarse anuncios en b\u00fasquedas que incluyan el significado de tu palabra clave; por ejemplo, &quot;empresa de publicidad digital&quot;, &quot;servicios de marketing digital vitoria&quot; o &quot;servicio digitales de publicidad&quot;. Las palabras clave se deben escribir entre comillas: &quot;servicios de publicidad digital&quot;). 3. Concordancia exacta (concordancia perfecta): pueden mostrarse anuncios en b\u00fasquedas que tengan el mismo significado que tu palabra clave, como &quot;servicios de publicidad digital&quot; o &quot;servicios de marketing digital&quot;. Las palabras clave se deben escribir entre corchetes: [servicios de publicidad digital].\" class=\"wp-image-7289\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancia-amplia-frase-exacta-1024x578.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancia-amplia-frase-exacta-300x169.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancia-amplia-frase-exacta-768x434.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancia-amplia-frase-exacta.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption> Tipos de concordancia con palabras clave <\/figcaption><\/figure>\n\n\n\n<hr style=\"width:15%;margin:auto;margin-top:6rem;margin-bottom:6rem;\" class=\"wp-block-separator\">\n\n\n\n<h3 class=\"wp-block-heading\">Concordancia amplia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con la concordancia amplia los anuncios pueden aparecer en <strong>b\u00fasquedas relacionadas con tus palabras clave<\/strong>, incluidas las b\u00fasquedas que no contengan los t\u00e9rminos de dichas palabras clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta opci\u00f3n te permite <strong>atraer a m\u00e1s visitantes a tu sitio web y dedicar menos tiempo<\/strong> a crear listas de palabras clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>sintaxis <\/strong>de este tipo de concordancia consiste sencillamente en escribir la palabra clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para conseguir concordancias relevantes, es posible que en este tipo de concordancia tambi\u00e9n se tenga en cuenta lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Las actividades de b\u00fasqueda recientes del usuario<\/li><li>El contenido de la p\u00e1gina de destino<\/li><li>Otras palabras clave de un grupo de anuncios que sirven para entender mejor la intenci\u00f3n de la palabra clave.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-table table-responsive\">\n\t<table style=\"margin: auto; width: 85%\" class=\"table table-sm text-center\">\n\t\t<thead style=\"font-weight: bold\">\n\t\t\t<tr>\n\t\t\t\t<td>Palabra clave de concordancia amplia:<\/td>\n\t\t\t\t<td>los anuncios pueden aparecer en estas b\u00fasquedas: \u2705<\/td>\n\t\t\t<\/tr>\n\t\t<\/thead>\n\t\t<tbody>\n\t\t\t<tr>\n\t\t\t\t<td rowspan=\"2\" style=\"vertical-align: middle\">xc60<\/td>\n\t\t\t\t<td>concesionario volvo<\/td>\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>volvo xc60<\/td>\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td rowspan=\"2\" style=\"vertical-align: middle\">ds<\/td>\n\t\t\t\t<td>bubble bobble ds<\/td>\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>coches marca ds<\/td>\n\t\t\t<\/tr>\n\t\t<\/tbody>\n\t<\/table>\n\t<figcaption style=\"padding-top: 1.5rem;\">\n        Ejemplo de funcionamiento concordancia amplia\n    <\/figcaption>\n<\/figure>\n\n\n\n<div style=\"background-color:#da243d08;padding:2rem;margin:3rem 0;\">\n\n\n\n<h3 class=\"wp-block-heading\">Concordancia de frase<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con la concordancia de frase los anuncios pueden mostrarse en <strong>b\u00fasquedas que incluyan el significado de la palabra clave<\/strong>. El significado de la palabra clave puede estar impl\u00edcito y las consultas de b\u00fasqueda pueden incluir el significado de una forma m\u00e1s espec\u00edfica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La concordancia de frase es flexible ofreciendo un <strong>grado de segmentaci\u00f3n mayor<\/strong> que la opci\u00f3n de concordancia amplia predeterminada. Puedes llegar a m\u00e1s clientes a la vez que sigues mostrando los anuncios a los clientes que con mayor probabilidad buscar\u00e1n tu producto o servicio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>sintaxis de la concordancia de frase<\/strong> consiste en <strong>incluir comillas<\/strong> alrededor de las palabras clave; por ejemplo, \u201czapatillas de f\u00fatbol\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-table table-responsive\">\n\t<table style=\"margin: auto; width: 85%\" class=\"table table-sm text-center\">\n\t\t<thead style=\"font-weight: bold\">\n\t\t\t<tr>\n\t\t\t\t<td>Palabra clave de concordancia de frase:<\/td>\n\t\t\t\t<td>los anuncios pueden aparecer en estas b\u00fasquedas: \u2705<\/td>\n\t\t\t\t<td>Los anuncios no aparecer\u00e1n en estas b\u00fasquedas: \u274c<\/td>\n\t\t\t<\/tr>\n\t\t<\/thead>\n\t\t<tbody>\n\t\t\t<tr>\n\t\t\t\t<td rowspan=\"5\">\u00abzapatillas de f\u00fatbol\u00bb<\/td>\n\t\t\t\t<td>zapatillas para f\u00fatbol<\/td>\n\t\t\t\t<td>camisetas de f\u00fatbol y zapatillas de deporte<\/td>\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>comprar zapatillas de f\u00fatbol baratas<\/td>\n\t\t\t\t<td>se pueden usar zapatillas de correr para jugar al f\u00fatbol<\/td>\n\t\t\t\t\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>zapatillas de f\u00fatbol verdes<\/td>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>deportivas de f\u00fatbol c\u00f3modas<\/td>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/tr>\n\t\t<\/tbody>\n\t<\/table>\n\t<figcaption style=\"padding-top: 1.5rem;\">\n        Ejemplo de funcionamiento concordancia de frase\n    <\/figcaption>\n<\/figure>\n\n\n\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Concordancia exacta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con la concordancia exacta de los anuncios pueden mostrarse en b\u00fasquedas que tengan el <strong>mismo significado o la misma intenci\u00f3n que la palabra clave<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La concordancia exacta es el <strong>mayor grado de control y segmentaci\u00f3n<\/strong> sobre qui\u00e9n ve los anuncios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>sintaxis de la concordancia de exacta <\/strong>se indica entre <strong>corchetes<\/strong>; por ejemplo, [zapatos para mujer].<\/p>\n\n\n\n<figure class=\"wp-block-table table-responsive\">\n\t<table style=\"margin: auto; width: 85%\" class=\"table table-sm text-center\">\n\t\t<thead style=\"font-weight: bold\">\n\t\t\t<tr>\n\t\t\t\t<td>Palabra clave de concordancia exacta:<\/td>\n\t\t\t\t<td>los anuncios pueden aparecer en estas b\u00fasquedas: \u2705<\/td>\n\t\t\t\t<td>Los anuncios no aparecer\u00e1n en estas b\u00fasquedas: \u274c<\/td>\n\t\t\t<\/tr>\n\t\t<\/thead>\n\t\t<tbody>\n\t\t\t<tr>\n\t\t\t\t<td rowspan=\"5\">[zapatos para mujer]<\/td>\n\t\t\t\t<td>mujer zapatos<\/td>\n\t\t\t\t<td>zapatillas de deporte para mujeres<\/td>\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>zapatos mujer<\/td>\n\t\t\t\t<td>zapatos para chicas<\/td>\n\t\t\t\t\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>zapato mujer<\/td>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/tr>\n\t\t\t<tr>\n\t\t\t\t<td>zapatos para una mujer<\/td>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/tr>\n\t\t<\/tbody>\n\t<\/table>\n\t<figcaption style=\"padding-top: 1.5rem;\">\n        Ejemplo de funcionamiento concordancia exacta\n    <\/figcaption>\n<\/figure>\n\n\n\n<hr style=\"width:15%;margin:auto;margin-top:6rem;margin-bottom:6rem;\" class=\"wp-block-separator\">\n\n\n\n<h3 class=\"wp-block-heading\">Concordancias negativas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La funcionalidad de la concordancia en palabras claves negativas es igual que en las positivas, pero con la particularidad de que debes a\u00f1adir sin\u00f3nimos, singulares y plurales, faltas de ortograf\u00eda y otras variaciones si quieres excluirlas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te invito a leer este art\u00edculo muy interesante sobre <a href=\"https:\/\/carontestudio.com\/blog\/ahorra-dinero-con-palabras-negativas-campanas-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f3mo ahorrar dinero con las palabras negativas<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las concordancias en las palabras clave nos ayudan a delimitar porque t\u00e9rminos y variaciones queremos mostrar nuestros anuncios de publicidad de pago digital en la red de b\u00fasqueda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En funci\u00f3n de tu objetivo utiliza una o la otra, y ten muy presente a las negativas si no utilizas solo la exacta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Nos vemos en la pr\u00f3xima! Chaito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes diferenciar los diferentes tipos de concordancia en las palabras clave? \u00a1Sal de dudas!<\/p>\n","protected":false},"author":5,"featured_media":7309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-7261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concordancias de palabras clave en Google Ads - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"\u00bfSabes diferenciar los diferentes tipos de concordancia en las palabras clave? En este nuevo art\u00edculo te ense\u00f1amos c\u00f3mo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concordancias de palabras clave en Google Ads - Caronte Web Studio\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes diferenciar los diferentes tipos de concordancia en las palabras clave? En este nuevo art\u00edculo te ense\u00f1amos c\u00f3mo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de marketing | Caronte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carontewebstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-19T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-02T09:06:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancias-palabras-clave-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gorka Gallego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gorka Gallego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/\"},\"author\":{\"name\":\"Gorka Gallego\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/de698def3f3805fcdfacc9863dfb963b\"},\"headline\":\"Concordancias de palabras clave en Google Ads\",\"datePublished\":\"2021-11-19T12:30:00+00:00\",\"dateModified\":\"2021-12-02T09:06:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/concordancias-palabras-clave-ads.jpg\",\"keywords\":[\"Google Ads\"],\"articleSection\":[\"SEM\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/\",\"name\":\"Concordancias de palabras clave en Google Ads - Caronte Web Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/concordancias-palabras-clave-ads.jpg\",\"datePublished\":\"2021-11-19T12:30:00+00:00\",\"dateModified\":\"2021-12-02T09:06:01+00:00\",\"description\":\"\u00bfSabes diferenciar los diferentes tipos de concordancia en las palabras clave? En este nuevo art\u00edculo te ense\u00f1amos c\u00f3mo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/concordancias-palabras-clave-ads.jpg\",\"contentUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/concordancias-palabras-clave-ads.jpg\",\"width\":1250,\"height\":737,\"caption\":\"Concordancias de palabras clave en Google Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/concordancias-de-palabras-clave-en-google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Concordancias de palabras clave en Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\",\"name\":\"Blog de marketing | Caronte\",\"description\":\"En nuestro blog encontrar\u00e1s art\u00edculos semanales sobre SEO, marketing online, programaci\u00f3n web y mucho m\u00e1s.\",\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\",\"name\":\"Caronte - Agencia de marketing\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/caronte-agencia-de-marketing-logo.png\",\"contentUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/caronte-agencia-de-marketing-logo.png\",\"width\":1090,\"height\":155,\"caption\":\"Caronte - Agencia de marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/carontewebstudio\\\/\",\"https:\\\/\\\/www.instagram.com\\\/caronte_studio\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@carontewebstudio\",\"https:\\\/\\\/www.youtube.com\\\/@carontewebstudio\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/carontewebstudio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/de698def3f3805fcdfacc9863dfb963b\",\"name\":\"Gorka Gallego\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"caption\":\"Gorka Gallego\"},\"description\":\"Nuestro experto en SEM Gorka Gallego te cuenta c\u00f3mo mejorar tus campa\u00f1as de anuncios de Google ADS. Dispara tus visitas de tr\u00e1fico pagado. Dise\u00f1a una campa\u00f1a de anuncios desde cero y descubre todos los secretos de Adwords\",\"sameAs\":[\"https:\\\/\\\/carontestudio.com\"],\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/author\\\/gorka-gallego\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Concordancias de palabras clave en Google Ads - Caronte Web Studio","description":"\u00bfSabes diferenciar los diferentes tipos de concordancia en las palabras clave? En este nuevo art\u00edculo te ense\u00f1amos c\u00f3mo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/","og_locale":"es_ES","og_type":"article","og_title":"Concordancias de palabras clave en Google Ads - Caronte Web Studio","og_description":"\u00bfSabes diferenciar los diferentes tipos de concordancia en las palabras clave? En este nuevo art\u00edculo te ense\u00f1amos c\u00f3mo.","og_url":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/","og_site_name":"Blog de marketing | Caronte","article_publisher":"https:\/\/www.facebook.com\/carontewebstudio\/","article_published_time":"2021-11-19T12:30:00+00:00","article_modified_time":"2021-12-02T09:06:01+00:00","og_image":[{"width":1250,"height":737,"url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancias-palabras-clave-ads.jpg","type":"image\/jpeg"}],"author":"Gorka Gallego","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Gorka Gallego","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#article","isPartOf":{"@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/"},"author":{"name":"Gorka Gallego","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/person\/de698def3f3805fcdfacc9863dfb963b"},"headline":"Concordancias de palabras clave en Google Ads","datePublished":"2021-11-19T12:30:00+00:00","dateModified":"2021-12-02T09:06:01+00:00","mainEntityOfPage":{"@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/"},"wordCount":726,"commentCount":0,"publisher":{"@id":"https:\/\/carontestudio.com\/blog\/#organization"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancias-palabras-clave-ads.jpg","keywords":["Google Ads"],"articleSection":["SEM"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/","url":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/","name":"Concordancias de palabras clave en Google Ads - Caronte Web Studio","isPartOf":{"@id":"https:\/\/carontestudio.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancias-palabras-clave-ads.jpg","datePublished":"2021-11-19T12:30:00+00:00","dateModified":"2021-12-02T09:06:01+00:00","description":"\u00bfSabes diferenciar los diferentes tipos de concordancia en las palabras clave? En este nuevo art\u00edculo te ense\u00f1amos c\u00f3mo.","breadcrumb":{"@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#primaryimage","url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancias-palabras-clave-ads.jpg","contentUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/11\/concordancias-palabras-clave-ads.jpg","width":1250,"height":737,"caption":"Concordancias de palabras clave en Google Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/carontestudio.com\/blog\/concordancias-de-palabras-clave-en-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/carontestudio.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Concordancias de palabras clave en Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/carontestudio.com\/blog\/#website","url":"https:\/\/carontestudio.com\/blog\/","name":"Blog de marketing | Caronte","description":"En nuestro blog encontrar\u00e1s art\u00edculos semanales sobre SEO, marketing online, programaci\u00f3n web y mucho m\u00e1s.","publisher":{"@id":"https:\/\/carontestudio.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carontestudio.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/carontestudio.com\/blog\/#organization","name":"Caronte - Agencia de marketing","url":"https:\/\/carontestudio.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2025\/06\/caronte-agencia-de-marketing-logo.png","contentUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2025\/06\/caronte-agencia-de-marketing-logo.png","width":1090,"height":155,"caption":"Caronte - Agencia de marketing"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/carontewebstudio\/","https:\/\/www.instagram.com\/caronte_studio\/","https:\/\/www.tiktok.com\/@carontewebstudio","https:\/\/www.youtube.com\/@carontewebstudio","https:\/\/es.linkedin.com\/company\/carontewebstudio"]},{"@type":"Person","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/person\/de698def3f3805fcdfacc9863dfb963b","name":"Gorka Gallego","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","caption":"Gorka Gallego"},"description":"Nuestro experto en SEM Gorka Gallego te cuenta c\u00f3mo mejorar tus campa\u00f1as de anuncios de Google ADS. Dispara tus visitas de tr\u00e1fico pagado. Dise\u00f1a una campa\u00f1a de anuncios desde cero y descubre todos los secretos de Adwords","sameAs":["https:\/\/carontestudio.com"],"url":"https:\/\/carontestudio.com\/blog\/author\/gorka-gallego\/"}]}},"_links":{"self":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/7261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/comments?post=7261"}],"version-history":[{"count":53,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/7261\/revisions"}],"predecessor-version":[{"id":7660,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/7261\/revisions\/7660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/media\/7309"}],"wp:attachment":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/media?parent=7261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/categories?post=7261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/tags?post=7261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}