{"id":638,"date":"2020-03-20T13:00:39","date_gmt":"2020-03-20T12:00:39","guid":{"rendered":"http:\/\/carontestudio.com\/blog\/?p=638"},"modified":"2025-06-20T10:33:51","modified_gmt":"2025-06-20T08:33:51","slug":"preguntas-clave-marketing","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/preguntas-clave-marketing\/","title":{"rendered":"Preguntas clave para un plan de marketing online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En este art\u00edculo, vamos a repasar todas las <strong>preguntas clave que tendr\u00e1s que hacerte en tu plan de marketing online.<\/strong> La idea del art\u00edculo no es explicar desde cero a hacer un plan de marketing digital, si no m\u00e1s bien, tener agrupadas y organizadas en un mismo lugar, todas las preguntas clave que hay que responder a la hora de dise\u00f1ar una estrategia de marketing completa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La lectura te llevar\u00e1 3 minutos, y si crees que falta alguna pregunta, o quieres preguntarnos algo directamente, te animamos a que nos dejes un comentario en la parte inferior de esta p\u00e1gina. \u00bfPreparado\/a?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Definiciones b\u00e1sicas de proyecto web \/ gesti\u00f3n de redes sociales<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mensaje\/Audiencia<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfCu\u00e1l es el mensaje primario que se quiere transmitir a la audiencia?<\/li><li>\u00bfCu\u00e1les son tus mensajes secundarios y las metas generales que esperas alcanzar?<\/li><li>\u00bfCu\u00e1les son las metas que pretende alcanzar la empresa con este sitio?<\/li><li>\u00bfCu\u00e1l es tu audiencia principal?<\/li><li>\u00bfHay m\u00e1s de un p\u00fablico objetivo? Def\u00ednelos<\/li><li>\u00bfC\u00f3mo se puede describir a la audiencia del sitio principal?<\/li><li>\u00bfQu\u00e9 te hace \u00fanico?<\/li><li>\u00bfEn qu\u00e9 se diferencia tu compa\u00f1\u00eda de sus competidores?<\/li><li>\u00bfCu\u00e1les son las razones clave por las cuales el comprador\/potencial escoger\u00eda tu empresa?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Percepci\u00f3n<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfC\u00f3mo describir la empresa en una sola frase?<\/li><li>\u00bfCu\u00e1les tres palabras describen la empresa?<\/li><li>\u00bfEs esto diferente a la percepci\u00f3n actual de la imagen?.<\/li><li>\u00bfC\u00f3mo es percibida actualmente la empresa?&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organizacional<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e9 ofrece, productos y\/o servicios, descripci\u00f3n breve de los mismos.<\/li><li>Un texto breve (opcional), acerca de la compa\u00f1\u00eda.<\/li><li>Material gr\u00e1fico original, fotograf\u00edas, etc.<\/li><li>Material para PDF , cantidad, dise\u00f1o similar,\u2026<\/li><li>Recursos para realizar <a href=\"https:\/\/carontestudio.com\/marketing\/mail-marketing-vitoria\">campa\u00f1as de mail marketing<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Situaci\u00f3n<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfCu\u00e1l es la URL del sitio web actual?\u00bfSe piensa en m\u00e1s dominios?<\/li><li>\u00bfCu\u00e1les son las estad\u00edsticas generales del sitio web actual? (visitas diarias; usuarios registrados;..)\u2002\u2002\u2002\u2002\u2002<\/li><li>\u00bfQu\u00e9 caracter\u00edsticas del sitio web actual se deben mantener?<\/li><li>\u00bfQu\u00e9 caracter\u00edsticas del sitio web actual no gustan?<\/li><li>\u00bfQu\u00e9 productos\/p\u00e1ginas\/apartados son los m\u00e1s populares?<\/li><li>\u00bfQu\u00e9 p\u00e1ginas\/apartados del sitio web actual se deben mantener?<\/li><li>\u00bfQu\u00e9 opiniones\/comentarios llegan del sitio web actual?<\/li><li>\u00bfEn qu\u00e9 redes sociales tiene presencia la marca?<\/li><li>\u00bfEn qu\u00e9 redes sociales crees que deber\u00eda tener presencia la marca?<\/li><li>\u00bfEn qu\u00e9 redes sociales est\u00e1 mi p\u00fablico objetivo?<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"327\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/03\/preguntas-clave-plan-marketing-1.jpg\" alt=\"Preguntas clave para un plan de marketing online\" class=\"wp-image-647\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/03\/preguntas-clave-plan-marketing-1.jpg 900w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/03\/preguntas-clave-plan-marketing-1-300x109.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/03\/preguntas-clave-plan-marketing-1-768x279.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 10 preguntas cruciales<\/strong> del plan de marketing online. <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al final del <a href=\"https:\/\/www.jonrivas.com\/como-hacer-un-plan-de-marketing\/\">plan de marketing<\/a>, debo<strong> haber respondido a estas 10 preguntas<\/strong>, y argumentar perfectamente las respuestas, gracias a la informaci\u00f3n obtenida con el an\u00e1lisis.<\/p>\n\n\n\n<ol class=\"listatipo4\"><li>\u00bfCu\u00e1l es el objetivo de la marca en redes sociales?<\/li><li>\u00bfTengo recursos suficientes para gestionar correctamente mi estrategia en redes sociales? (Recursos materiales y humanos). En caso de no tenerlos, \u00bfEstoy dispuesto a invertir?<\/li><li>\u00bfDe qu\u00e9 inversi\u00f3n dispongo para hacer comenzar a gestionar, promocionar y hacer publicidad en medios sociales?<\/li><li>\u00bfQu\u00e9 redes sociales me van a conseguir un mayor beneficio? (Puede ser en forma de ventas, o de engagement, reputaci\u00f3n, \u2026)<\/li><li>\u00bfLa marca tiene tono y personalidad definida? \u00bfCu\u00e1l es? En caso de no tenerla, \u00bfCu\u00e1l va a ser el tono y la personalidad en cada red social? \u00bfSer\u00e1 igual en todas?<\/li><li>\u00bfQu\u00e9 frecuencia de actualizaci\u00f3n de mis redes, blog, etc. va a ser necesaria? Definir horarios, calendarios completos, d\u00edas de la semana, etc. \u00bfQue pasa el mes de vacaciones que cierra la empresa?<\/li><li>\u00bfQu\u00e9 tipo de contenidos voy a compartir en mis redes sociales? Mis productos, mis noticias\u2026\u00bfTambi\u00e9n noticias del sector? \u00bfVoy a generar todo mi contenido o tambi\u00e9n recurrir\u00e9 a contenido de terceros?<\/li><li>\u00bfQu\u00e9 factor diferencial tiene mi presencia en redes sociales? \u00bfC\u00f3mo le favorece a mis clientes que yo tenga presencia en las redes sociales?<\/li><li>\u00bfQue est\u00e1 haciendo mi competencia bien, en las redes sociales? \u00bfY mal? \u00bfAlguien de mi sector aprovecha ya las redes sociales para vender o promover su marca? \u00bfDe qu\u00e9 manera?<\/li><li>\u00bfC\u00f3mo voy a medir los resultados obtenidos? \u00bfQu\u00e9 voy a hacer si no alcanzo los objetivos que me he fijado?<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo, vamos a repasar todas las preguntas clave que tendr\u00e1s que hacerte en tu plan de marketing online. La idea del art\u00edculo no es explicar desde cero a hacer un plan de marketing digital, si no m\u00e1s bien, tener agrupadas y organizadas en un mismo lugar, todas las preguntas clave que hay que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preguntas clave para un plan de marketing online | Caronte<\/title>\n<meta name=\"description\" content=\"TOP 10 preguntas que utilizan todos los expertos de marketing para crear las estrategias exitosas\u2029. \u00a1Entra ahora y desc\u00fabrelas!\" \/>\n<meta name=\"robots\" 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