{"id":4285,"date":"2021-03-23T13:00:00","date_gmt":"2021-03-23T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=4285"},"modified":"2021-09-22T13:02:41","modified_gmt":"2021-09-22T11:02:41","slug":"que-son-y-para-que-se-utilizan-las-extensiones-de-anuncios-en-google-ads","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/que-son-y-para-que-se-utilizan-las-extensiones-de-anuncios-en-google-ads\/","title":{"rendered":"\u00bfQu\u00e9 son y para qu\u00e9 utilizar extensiones en Google Ads (AdWords)?"},"content":{"rendered":"\n<p>\u00bfQuieres mostrar tus anuncios con <strong>informaci\u00f3n de empresa adicional<\/strong>?<\/p>\n\n\n\n<p>Como enlaces a partes especificas de la p\u00e1gina web, aspectos interesantes o exclusivos de una empresa, destacar aspectos espec\u00edficos de tus productos, el n\u00famero de tel\u00e9fono, recopilar leads, la ubicaci\u00f3n de tu\/s establecimiento\/s, destacar precios de productos o servicios, animar a descargar tu aplicaci\u00f3n o promocionar ofertas y productos.<\/p>\n\n\n\n<p>Contin\u00faa leyendo y te explico m\u00e1s detalladamente.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Qu\u00e9 son las extensiones de Google Ads<\/h2>\n\n\n\n<p>Las extensiones de Google Ads nos permiten incluir <strong>m\u00e1s informaci\u00f3n en los anuncios<\/strong> y ofrecer m\u00e1s motivos de inter\u00e9s por nuestra empresa. En general, ayudan a que nuestros <strong>anuncios sean m\u00e1s relevantes<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"159\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/03\/extensiones-ads.png\" alt=\"Imagen representativa de las extensiones de anuncios de Google Ads \/ AdWords\" class=\"wp-image-4311\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 las extensiones ayudan<\/h2>\n\n\n\n<p>Porque al contener m\u00e1s elementos el anuncio, nos ofrecen <strong>mayor visibilidad y prominencia<\/strong> en la p\u00e1gina de resultados y podemos <strong>conseguir m\u00e1s clics<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de extensiones<\/h2>\n\n\n\n<p>Disponemos de <strong>extensiones manuales y autom\u00e1ticas<\/strong>. En las manuales requieren una peque\u00f1a configuraci\u00f3n y las autom\u00e1ticas se a\u00f1aden solas cuando Google Ads considera que van a mejorar el rendimiento. Tambi\u00e9n podemos tipificarlas en funci\u00f3n del <strong>objetivo publicitario<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Extensiones manuales<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/carontestudio.com\/blog\/extension-de-ads-para-que-los-clientes-se-pongan-en-contacto-contigo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de llamada<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-que-los-clientes-compren-en-tu-negocio\/#ext-texto\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de texto destacado<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-completar-una-conversion-en-tu-web#ext-precio\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de precios<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-completar-una-conversion-en-tu-web#ext-extractos\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de extractos de sitio<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-obtener-datos-de-contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de formulario para clientes potenciales<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-completar-una-conversion-en-tu-web#ext-enlaces\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de enlaces de sitio<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extension-ads-para-descargar-tu-aplicacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de aplicaci\u00f3n<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-que-los-clientes-compren-en-tu-negocio\/#ext-ubicacion\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de ubicaci\u00f3n<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-que-los-clientes-compren-en-tu-negocio\/#ext-ubicacion-afiliada\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones de ubicaci\u00f3n afiliada<\/a><\/li><li>Extensiones de promoci\u00f3n<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-automaticas-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Extensiones autom\u00e1ticas<\/a><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Extensiones de llamada autom\u00e1ticas<\/li><li>Extensiones de enlace de sitio din\u00e1micas<\/li><li>Extensiones de extractos de sitio din\u00e1micos<\/li><li>Extensiones de ubicaci\u00f3n autom\u00e1ticas<\/li><li>Extensiones de ubicaci\u00f3n afiliada<\/li><li>Extensiones de puntuaci\u00f3n del vendedor<\/li><li>Extensiones din\u00e1micas de texto destacado<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"objetivo-publicitario\">En funci\u00f3n de tu <strong>objetivo publicitario<\/strong><\/h3>\n\n\n\n<p>Los objetivos m\u00e1s habituales son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-que-los-clientes-compren-en-tu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conseguir que los clientes compren en el establecimiento f\u00edsico de tu negocio<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extension-de-ads-para-que-los-clientes-se-pongan-en-contacto-contigo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conseguir que los clientes se pongan en contacto contigo<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-completar-una-conversion-en-tu-web\/\">Conseguir que los clientes completen una conversi\u00f3n en tu sitio web<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extension-ads-para-descargar-tu-aplicacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conseguir que los clientes descarguen tu aplicaci\u00f3n<\/a><\/li><li><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-ads-para-obtener-datos-de-contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conseguir que los clientes env\u00eden sus datos<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u00e1ndo se muestran las extensiones<\/h2>\n\n\n\n<p>Las extensiones se aprueban o se rechazan, de la misma forma que los anuncios y las palabras clave, se toman su tiempo.<\/p>\n\n\n\n<p>Si tienes alguna rechazada, la columna de estado te informar\u00e1 del porqu\u00e9, ed\u00edtala y volver\u00e1 a enviarse a revisi\u00f3n. Si necesitas quitar alguna extensi\u00f3n, recuerda a que nivel la creaste.<\/p>\n\n\n\n<p>La mayor\u00eda de las extensiones se pueden a\u00f1adir a nivel de cuenta, campa\u00f1a o grupo de anuncio. A la hora de mostrarse una extensi\u00f3n hay que tener en cuenta que <strong>el nivel m\u00e1s bajo tiene prioridad sobre el m\u00e1s alto<\/strong>.<\/p>\n\n\n\n<p>Una vez aprobadas, las extensiones o combinaci\u00f3n de extensiones se muestran cuando el sistema considere que <strong>mejorar\u00e1 el rendimiento<\/strong> y cuando la posici\u00f3n y el ranking del anuncio sea lo bastante altos. Los factores para determinar si las extensiones se muestran o no son varios, la puja, la calidad del anuncio, la p\u00e1gina de destino, el contexto, entre otros&#8230;<\/p>\n\n\n\n<p>Para conocer como est\u00e1n funcionando y decidir que hacer con ellas, podemos mirar las estad\u00edsticas y ver cu\u00e1ntos clics, impresiones, CTR, CPC y dem\u00e1s datos. Si quieres ver datos m\u00e1s espec\u00edficos, incluye el segmento tipo de clic.<\/p>\n\n\n\n<p>Tambi\u00e9n podemos <strong>programar las extensiones<\/strong> para que se muestren solo cuando por ejemplo, nuestra empresa est\u00e9 en horario de atenci\u00f3n telef\u00f3nica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo se muestran las extensiones<\/h2>\n\n\n\n<p>No hay nada mejor que una imagen para mostrar como aparecen las extensiones en los diferentes dispositivos. La parte de la izquierda es en escritorio y en la derecha m\u00f3vil. Aclarar que no tienen por qu\u00e9 salir todas las extensiones, ni tener la misma posici\u00f3n que en la captura mostrada, se mostrar\u00e1n en funci\u00f3n de lo que considere el sistema.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/03\/extensiones-de-google-adwords.jpg\" alt=\"Ubicaci\u00f3n en anuncio de los diferentes tipos de extensiones en los anuncios de Google Ads \/ AdWords\" class=\"wp-image-4447\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/03\/extensiones-de-google-adwords.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/03\/extensiones-de-google-adwords-300x142.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/03\/extensiones-de-google-adwords-768x362.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mostrado de anuncio con los diferentes tipos de extensiones<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfTiene coste utilizar las extensiones de anuncios?<\/h2>\n\n\n\n<p>Hacer clic en una extensi\u00f3n supone lo mismo que el clic en un anuncio sin extensiones. Se paga cuando se pincha en el tel\u00e9fono, o se descarguen tu aplicaci\u00f3n, o cuando pinchen en la ubicaci\u00f3n de tu negocio. Google no cobra m\u00e1s de dos clics (por impresi\u00f3n) en cada anuncio y sus extensiones.<\/p>\n\n\n\n<p>Lo m\u00e1ximo que pagar\u00e1s es el m\u00ednimo necesario para alcanzar el ranking de anuncio m\u00ednimo y superar el ranking del anuncio del competidor que tienes justo por debajo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CONCLUSI\u00d3N<\/strong><\/h2>\n\n\n\n<p>Te aconsejamos que utilices todas las extensiones que sean pertinentes para tu empresa, son \u201cgratuitas\u201d y se muestran para <strong>mejorar el rendimiento de tus campa\u00f1as<\/strong>.<\/p>\n\n\n\n<p>Por lo menos, intenta utilizar todas las extensiones correspondientes a tus <a href=\"#objetivo-publicitario\">objetivos de negocio<\/a>.<\/p>\n\n\n\n<p>En pr\u00f3ximas entradas entraremos en m\u00e1s detalle en cada una de las extensiones disponibles.<\/p>\n\n\n\n<p>\u00a1Nos vemos en la pr\u00f3xima! Chaito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres mostrar tus anuncios de Google AdWords con m\u00e1s cantidad de informaci\u00f3n adicional de tu empresa para obtener mayor visibilidad y obtener m\u00e1s clics?<br \/>\n\u00a1L\u00e9eme!<\/p>\n","protected":false},"author":5,"featured_media":4445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-4285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPara qu\u00e9 utilizar extensiones en Google Ads (AdWords)? | Blog<\/title>\n<meta name=\"description\" content=\"Muestra m\u00e1s cantidad de informaci\u00f3n en tus anuncios de Google AdWords con extensiones de anuncios, y obt\u00e9n mayor visibilidad y m\u00e1s clics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/que-son-y-para-que-se-utilizan-las-extensiones-de-anuncios-en-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 utilizar extensiones en Google Ads (AdWords)? 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