{"id":2931,"date":"2020-11-06T13:00:00","date_gmt":"2020-11-06T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=2931"},"modified":"2020-12-22T21:42:16","modified_gmt":"2020-12-22T20:42:16","slug":"como-crear-una-cuenta-de-google-ads-experto","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/como-crear-una-cuenta-de-google-ads-experto\/","title":{"rendered":"C\u00f3mo crear una cuenta de Google Ads (Adwords) Experto"},"content":{"rendered":"\n

\u00bfTe has preguntado alguna vez c\u00f3mo se crea una cuenta de Google Ads <\/strong>en modo experto, exactamente como lo hacen las agencias SEM<\/strong><\/a>? Te ense\u00f1amos a crear tu cuenta profesional.<\/p>\n\n\n\n

Si no conoces nada de este mundillo p\u00e1sate por c\u00f3mo crear una cuenta de Google Ads inteligente<\/a>, en ella explico qu\u00e9 es y c\u00f3mo funciona la herramienta de Google Ads, adem\u00e1s del proceso de creaci\u00f3n de esta forma. \u00a1Vamos all\u00e1!<\/p>\n\n\n\n\n\n\n\n

Qu\u00e9 es Google Ads en modo Experto<\/h2>\n\n\n\n

Google Ads en modo experto<\/strong> incluye la gama completa de funciones y tipos de campa\u00f1a de Google Ads. Ofrece a los anunciantes un control m\u00e1s completo de las estrategias de puja, aunque tambi\u00e9n requiere una gesti\u00f3n algo m\u00e1s compleja. Por eso lo utilizamos los profesionales del marketing. <\/p>\n\n\n\n

\u00a1No te asustes, lo puedes utilizar sin problemas!<\/p>\n\n\n\n

Hay que destacar que, probablemente, la otra opci\u00f3n se trate m\u00e1s de una estrategia de marketing para que todo el mundo pueda anunciarse. De esta manera, es posible atraer a clientes lo m\u00e1s r\u00e1pido y f\u00e1cilmente<\/strong>. Eso s\u00ed, si no te preocupa dejar de tener el control sobre los resultados y solo poder utilizar las pocas opciones de anuncios de que dispone.<\/p>\n\n\n\n

Mucho m\u00e1s con Ads en modo experto<\/h3>\n\n\n\n

Con el modo experto puedes hacer lo mismo y… \u00a1m\u00e1s!, teniendo a tu disposici\u00f3n todos los tipos de campa\u00f1as que tiene el sistema.<\/p>\n\n\n\n

\"Tipos
Tipos de anuncios en Google Ads en modo experto<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Pero sobre todo es mejor est\u00e1 opci\u00f3n por el control de c\u00f3mo, d\u00f3nde, a qui\u00e9n y con qu\u00e9 t\u00e9rminos gastas tu dinero. Cuanto mayor control tengas en este aspecto, mayor alcance tendr\u00e1n tus campa\u00f1as y ahorrar\u00e1s m\u00e1s dinero.  Pero te quitar\u00e1 m\u00e1s tiempo, lo siento, no lo puedes tener todo.\ud83d\ude1c<\/p>\n\n\n\n

C\u00f3mo crear una cuenta de Google Ads en modo experto paso a paso<\/h2>\n\n\n\n

Vamos a crear la cuenta. En primer lugar, para todo en este mundo online, debes disponer de una cuenta de Google<\/strong>, cualquier direcci\u00f3n de Gmail te servir\u00e1. Con esa cuenta date de alta en el servicio. https:\/\/ads.google.com\/<\/a> <\/p>\n\n\n\n

Haces clic en empezar ahora.<\/p>\n\n\n\n

\"Primer
Primer paso para crear una cuenta en Google Ads<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Si ya tienes iniciada la sesi\u00f3n (logueado), pasar\u00e1s directamente a la imagen de la captura siguiente, si no, tendr\u00e1s que introducir tu usuario y contrase\u00f1a antes.<\/p>\n\n\n\n

\"Crear
Crear cuenta en Ads en modo experto<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Llegamos a la elecci\u00f3n del modo. Si quieres pasar del modo experto y seguir con el modo express, inteligente o f\u00e1cil, dale a siguiente.<\/p>\n\n\n\n

Seguimos con el modo profesional. Pincha donde pone cambiar al modo experto, en el recuadro marcado en rojo.<\/p>\n\n\n\n

\"Crear
Crear cuenta en Ads sin una campa\u00f1a<\/figcaption><\/figure><\/div>\n\n\n\n

En esta pantalla podemos elegir el objetivo de la campa\u00f1a y empezar con el proceso de creaci\u00f3n de una. Pero vamos a pasar ol\u00edmpicamente de ello y hacer clic en crear una cuenta sin una campa\u00f1a<\/strong>.<\/p>\n\n\n\n

\"Confirmar
Confirmar informaci\u00f3n de empresa o particular<\/figcaption><\/figure><\/div>\n\n\n\n

Confirmamos los datos, si no est\u00e1n correctos, modificamos el pa\u00eds, la zona horaria, la moneda y seleccionamos si queremos o no recibir consejos… y le damos a siguiente.<\/p>\n\n\n\n

\"Ya
Cuenta de Ads creada<\/figcaption><\/figure><\/div>\n\n\n\n

\u00a1Ya esta! Ya sabes c\u00f3mo crear una cuenta en Google Ads en modo experto<\/strong>. Como puedes comprobar, este modo resulta mucho m\u00e1s corto y sencillo que el m\u00e9todo simple. Aunque, para ser justos, no hemos tenido que crear una campa\u00f1a inicial.<\/p>\n\n\n\n

Pinchamos en explorar cuenta y llegamos al panel de control. Ya puedes trastear todo lo que quieras.<\/p>\n\n\n\n

\"Panel
Panel de control de Google Ads en modo experto<\/figcaption><\/figure><\/div>\n\n\n\n

En el men\u00fa de la parte superior hay un mont\u00f3n de opciones, como los diferentes planificadores para empezar a planificar tus campa\u00f1as, para crear listas negativas, para crear y vincular audiencias, conversiones\u2026<\/p>\n\n\n\n

No olvides configurar la facturaci\u00f3n para empezar a mostrar tus anuncios, lo tienes en el men\u00fa configuraci\u00f3n y facturaci\u00f3n. <\/p>\n\n\n\n

Conclusi\u00f3n<\/h2>\n\n\n\n

Tener una cuenta en modo experto es la mejor forma para publicitarte en toda la red de Google, creando tus anuncios de texto, imagen y video para atraer a clientes a tu web, ya sea para obtener leads<\/strong>, compras en tu ecommerce<\/a><\/strong>, descargas<\/strong>… y con todas las funciones, configuraciones y opciones manuales y autom\u00e1ticas para gastar lo m\u00ednimo posible obteniendo los mejores retornos de tu inversi\u00f3n<\/strong>.<\/p>\n\n\n\n

An\u00edmate y crea tu cuenta<\/p>\n\n\n\n

\u00a1Nos vemos en la pr\u00f3xima! Chaito.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hace poco te mostramos c\u00f3mo crear tu cuenta de Google Ads de manera sencilla, as\u00ed que hoy, te mostramos c\u00f3mo hacerlo en modo experto. Te ense\u00f1amos paso a paso, c\u00f3mo lo hacen en las principales agencias SEM. \u00bfTe apuntas?<\/p>\n","protected":false},"author":5,"featured_media":3266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-2931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"\nC\u00f3mo crear una cuenta de Google Ads (Adwords) Experto - Caronte Studio<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber c\u00f3mo crear una cuenta de Google Ads en modo experto? 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