{"id":2869,"date":"2020-11-03T13:00:00","date_gmt":"2020-11-03T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=2869"},"modified":"2020-11-06T09:40:43","modified_gmt":"2020-11-06T08:40:43","slug":"disenadores-ilustres-jan-tschichold","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/disenadores-ilustres-jan-tschichold\/","title":{"rendered":"Dise\u00f1adores ilustres: Jan Tschichold"},"content":{"rendered":"\n<p>Si hay una figura determinante en el mundo de la tipograf\u00eda, ese es sin duda <strong>Jan Tschichold<\/strong>. Y es que durante nada m\u00e1s y nada menos que 90 a\u00f1os, se han seguido empleando muchas de sus indicaciones a la hora de dise\u00f1ar tipograf\u00eda y emplearla en disintos soportes. Hoy, profundizamos en la figura del padre de la tipograf\u00eda actual. \u00a1Comenzamos!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>La mayor aportaci\u00f3n de Tschichold al mundo de la tipograf\u00eda <strong>data de los a\u00f1os 20 y m\u00e1s concretamente, del movimiento  cultural alem\u00e1n conocido como \u00ab<em>Die neue typographie<\/em>\u00ab<\/strong>. Sin embargo, particip\u00f3 en el desarrollo de la tipograf\u00eda de manera activa de distintas maneras. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qui\u00e9n era Jan Tschichold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>En 1974, en la localidad alemana de Liepzig, naci\u00f3 Jan Tschichold. Hijo de un rotulista y pintor de carteles, descubri\u00f3 su amor por las artes gr\u00e1ficas a muy temprana edad. Por este motivo, <strong>se form\u00f3 como cal\u00edgrafo y dise\u00f1ador gr\u00e1fico en la \u00abAcademia de Artes Gr\u00e1ficas y Producci\u00f3n de Liepzig<\/strong>\u00bb durante tres a\u00f1os.<\/p>\n\n\n\n<p>Cuentan que en torno a 1923, <strong>qued\u00f3 embelesado por la corriente modernista al acudir a una exposici\u00f3n de la \u00abBauhaus\u00bb<\/strong>, rompiendo as\u00ed con la corriente m\u00e1s tradicional del dise\u00f1o. Esta nueva vertiente supuso tal revoluci\u00f3n en sus convicciones que en 1925, lleg\u00f3 a publicar un art\u00edculo llamado \u00abElementare Typographie\u00bb, en la revista \u00abTipographische Mitteilungen\u00bb, donde detallaba sus nuevas impresiones sobre la tipograf\u00eda. Este aut\u00e9ntico manifiesto resum\u00eda lo que el propio Tschichold consideraba que deb\u00eda reunir la tipograf\u00eda, que en resumen aglomeraba las siguientes ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Funcionalidad y legibilidad.<\/strong><\/li><li>R\u00e1pida <strong>lectura y comprensi\u00f3n<\/strong>: la comunicaci\u00f3n deb\u00eda ser lo m\u00e1s concisa y directa posible.<\/li><li><strong>Ordenaci\u00f3n<\/strong> del contenido y jerarqu\u00eda.<\/li><li><strong>Supresi\u00f3n de textos en caja alta<\/strong> innecesarios.<\/li><li>La importancia de la <strong>ret\u00edcula <\/strong>para maquetaci\u00f3n de texto.<\/li><li><strong>Supresi\u00f3n de elemento decorativos<\/strong> u ornamentales en el texto.<\/li><li>La evoluci\u00f3n y uso de la tipograf\u00eda con base en la<strong> estandarizaci\u00f3n de formatos impresos <\/strong>como el DIN.<\/li><li>El uso y evoluci\u00f3n de la <strong>tipograf\u00eda y fotograf\u00eda<\/strong> en el dise\u00f1o.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"801\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/cartel-bauhaus.jpg\" alt=\"Cartel de la Bauhaus, por Herbert Bayer\" class=\"wp-image-2891\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/cartel-bauhaus.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/cartel-bauhaus-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La Nueva Tipograf\u00eda<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"599\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/neue-typo.jpg\" alt=\"Neue Typography. Libro de Jan Tschichold\" class=\"wp-image-2902\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/neue-typo.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/neue-typo-300x300.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/neue-typo-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Tschichold, continu\u00f3 realizando numerosos dise\u00f1os y carteles publicitarios en la ciudad de Munich durante varios a\u00f1os, hasta que en 1928 decidi\u00f3 lanzar el que se convertir\u00eda en el libro m\u00e1s famoso y relevante a nivel tipogr\u00e1fico, \u00ab<strong>Die neue typograhpie\u00bb <\/strong>(La nueva Tipograf\u00eda). El libro en cuesti\u00f3n estaba principalmente enfocado y dirigido a dise\u00f1adores gr\u00e1ficos. En \u00e9l se recog\u00edan varios principios relativos al dise\u00f1o gr\u00e1fico vanguardista con la idea de impulsar una estandarizaci\u00f3n de cara a impresos formales.<\/p>\n\n\n\n<p>El libro recoge la visi\u00f3n de Tschichold sobre el futuro del dise\u00f1o, anunciando una nueva era de \u00abcultura europea\u00bb, ciertamente idealista y de cariz socialista.<\/p>\n\n\n\n<p>Es importante tener en cuenta el contexto sociocultural de la Alemania de la \u00e9poca, en la que el uso de la escritura g\u00f3tica y la tipograf\u00eda \u00abblackletter\u00bb no solo era la elecci\u00f3n m\u00e1s habitual, sino se\u00f1a de identidad del r\u00e9gimen nazi. De esta manera, el trabajo de Tschichold supuso un verdadero impulso para la corriente modernista y el uso de tipograf\u00edas modernas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Huida al exilio<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"864\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/penguin-reticula.jpg\" alt=\"Ret\u00edcula para Penguin Books\" class=\"wp-image-2894\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/penguin-reticula.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/penguin-reticula-208x300.jpg 208w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Como muchos otros artistas y estudiosos del momento, en 1933, Tschichold fue arrestado por las autoridades nazis por \u00abbolchevismo cultural\u00bb. Seg\u00fan el r\u00e9gimen, su actitud revolucionaria estaba en consonancia con movimientos subversivos, tales como la revoluci\u00f3n sovi\u00e9tica o alemana. <\/p>\n\n\n\n<p>De esta manera <strong>se vio obligado a huir a Suiza<\/strong>, donde dise\u00f1\u00f3 m\u00e1s de 500 portadas para la editorial \u00abPenguin Books\u00bb. Durante esta \u00e9poca dio muestras de su genio al <strong>desarrollar una maquetaci\u00f3n estandarizada <\/strong>en funci\u00f3n de una ret\u00edcula arm\u00f3nica, para las portadas de \u00abPenguin\u00bb. Esta matriz dise\u00f1ada por \u00e9l mismo, fue titulada como<strong> \u00abPenguin Composition Rules\u00bb y es considerada como el primer \u00abManual de estilo\u00bb de la historia. <\/strong><\/p>\n\n\n\n<p>Su intenci\u00f3n era la de optimizar la comunicaci\u00f3n entre el autor y el lector, adem\u00e1s de homogeneizar el dise\u00f1o editorial de la marca. As\u00ed, gracias al uso de t\u00edtulos, adornos, s\u00edmbolos y m\u00e1rgenes definidos por el mismo tip\u00f3grafo, la editorial logr\u00f3 imprimir a sus colecciones su propio estilo. <\/p>\n\n\n\n<p>Posteriormente, entre 1952 y 1956 escribi\u00f3 varios libros referentes al uso de la tipograf\u00eda y las proporciones en el dise\u00f1o.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La tipograf\u00eda Sabon<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>En el a\u00f1o 1960, la ilustre <a href=\"https:\/\/www.linotype.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">casa tipogr\u00e1fica \u00abLinotype\u00bb<\/a> confi\u00f3 en Tschichold para llevar a cabo una familia tipogr\u00e1fica capaz de emplearse tanto en \u00abmonotipia\u00bb, en \u00abimpresi\u00f3n tipogr\u00e1fica\u00bb, en \u00ablinotipia\u00bb o a mano, los procesos de impresi\u00f3n m\u00e1s empleados en la \u00e9poca. <\/p>\n\n\n\n<p>Se requer\u00eda que guardara cierta similitud a la \u00abMonotype Garamond\u00bb, pero su anchura fuera ligeramente menor para lograr ahorrar espacio. <strong>De esta manera naci\u00f3 quiz\u00e1 la tipograf\u00eda m\u00e1s famosa del alem\u00e1n, denominada \u00abSabon\u00bb.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/sabon-font.jpg\" alt=\"Tipograf\u00eda Sabon\" class=\"wp-image-2906\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/sabon-font.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/sabon-font-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Estilo e influencias de Jan Tschichold<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"799\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/jan-tschichold-poster.jpg\" alt=\"Poster de pel\u00edcula de Jan Tschichold\" class=\"wp-image-2892\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/jan-tschichold-poster.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/11\/jan-tschichold-poster-225x300.jpg 225w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Como ya hemos comentado con anterioridad, la mayor influencia en los dise\u00f1os y mentalidad de Jan Tschichold provienen de las vanguardias modernistas y la Bauhaus. Por ende, sus dise\u00f1os est\u00e1n plagados de composiciones asim\u00e9tricas, uso de figuras geom\u00e9tricas, tintas planas y tipograf\u00edas de palo seco.<\/p>\n\n\n\n<p>Tambi\u00e9n se percibe en sus obras la influencia de otros artistas como el constructivista ruso <strong>Lissitsky, el h\u00fangaro Moholy-Nagy y Man Ray.<\/strong> Todos ellos innovaron en el campo del dise\u00f1o gracias a un uso revolucionario y transgresor de la combinaci\u00f3n de  fotograf\u00eda y la tipograf\u00eda. As\u00ed, los carteles de Tschichold estaban cargados de im\u00e1genes de contenido figurativo que, para la promoci\u00f3n de las pel\u00edculas de la \u00e9poca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">El legado de Jan Tschichold<\/h2>\n\n\n\n<p>Aunque ya ha quedado m\u00e1s que patente su pasi\u00f3n hacia la tipograf\u00eda, los \u00e1mbitos en los que m\u00e1s se prodig\u00f3 Tschichold quiz\u00e1 fueran el <a href=\"https:\/\/carontestudio.com\/diseno-grafico\/diseno-grafico-vitoria\">dise\u00f1o editorial y la carteler\u00eda<\/a>. Pero m\u00e1s all\u00e1 de sus dise\u00f1os \u00fanicos y personales, lo que perdurar\u00e1 en el tiempo ser\u00e1 el impacto que gener\u00f3 sobre los c\u00e1nones del dise\u00f1o m\u00e1s tradicional de la \u00e9poca. Un genio que logr\u00f3 marcar el camino a seguir para varias generaciones de dise\u00f1adores gr\u00e1ficos durante casi un siglo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Esperamos que nuestro art\u00edculo haya resultado de tu inter\u00e9s. Si quieres aportar alg\u00fan otro dato interesante acerca del tip\u00f3grafo alem\u00e1n, no dudes en comentar m\u00e1s abajo.<\/p>\n\n\n\n<p>Por nuestra parte, no queda sino despedirnos. Te esperamos en nuestro pr\u00f3ximo art\u00edculo. \u00a1Hasta pronto!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre la vida y obra del padre de la tipograf\u00eda moderna, Jan Tschichold. Un aut\u00e9ntico visionario del dise\u00f1o gr\u00e1fico de vanguardia.<\/p>\n","protected":false},"author":3,"featured_media":2910,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[61],"class_list":["post-2869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","tag-disenadores"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dise\u00f1adores ilustres: Jan Tschichold - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"Hoy hablamos de Jan Tschichold, el padre de la tipograf\u00eda moderna. 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