{"id":24494,"date":"2025-09-19T13:30:18","date_gmt":"2025-09-19T11:30:18","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=24494"},"modified":"2025-11-12T12:33:38","modified_gmt":"2025-11-12T11:33:38","slug":"seo-num100-google","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/seo-num100-google\/","title":{"rendered":"El fin silencioso de &num=100 en Google, lo que todo SEO deber\u00eda saber"},"content":{"rendered":"\n

\u00bfHas notado una ca\u00edda importante de impresiones <\/strong>en Google Search Console<\/strong>, sin que los clics se vean afectados? No eres el \u00fanico. Desde principios de septiembre de 2025, muchos profesionales SEO est\u00e1n observando un patr\u00f3n claro, impresiones dram\u00e1ticamente a la baja, posiciones medias \u201cmejoradas\u201d autom\u00e1ticamente, clics bastante estables\u2026 y todo apunta a un cambio que Google <\/strong>ha implementado sin anunciarlo oficialmente.<\/p>\n\n\n\n

\u00bfQu\u00e9 es el par\u00e1metro &num=100 y qu\u00e9 ha ocurrido?<\/h2>\n\n\n\n

Hasta hace poco, exist\u00eda un par\u00e1metro en Google <\/strong>llamado &num=100 <\/strong>que, al a\u00f1adirse a la URL de b\u00fasqueda, permit\u00eda ver 100 resultados en una sola p\u00e1gina en lugar del valor predeterminado, que suele rondar los 10 resultados. Era una forma sencilla de visualizar m\u00e1s informaci\u00f3n de un vistazo y, sobre todo, de registrar m\u00e1s datos en herramientas de an\u00e1lisis.<\/p>\n\n\n\n

Sin embargo, Google <\/strong>parece haber desactivado el par\u00e1metro &num=100<\/strong>, probablemente para dificultar la extracci\u00f3n masiva de resultados por parte de rastreadores (incluidos los de herramientas de IA como ChatGPT o Perplexity). <\/p>\n\n\n\n

\n
\"chatgpt\"<\/figure>\n\n\n\n
\"Perplexity\"<\/figure>\n<\/div>\n\n\n\n

Como consecuencia, ahora los resultados <\/strong>vuelven a mostrarse de manera \u201cnormal\u201d, es decir, unas pocas entradas por p\u00e1gina <\/strong>y, si queremos ver m\u00e1s, debemos navegar con la paginaci\u00f3n usando el parametro &start= para saltar a los siguientes bloques.<\/p>\n\n\n\n

\u00bfY por qu\u00e9 esto importa para quienes trabajamos en SEO? Porque muchas impresiones que antes quedaban registradas en posiciones muy bajas (por ejemplo, un resultado que aparec\u00eda en la posici\u00f3n 60, 70 o 90) ya no se contabilizan de la misma forma. La consecuencia directa es que los datos que vemos en Google Search Console (GSC) cambian, lo que puede alterar la manera en que interpretamos la visibilidad de nuestras p\u00e1ginas.<\/p>\n\n\n\n

C\u00f3mo afecta esto a Search Console y a nuestras m\u00e9tricas<\/h2>\n\n\n\n

Uno de los efectos m\u00e1s visibles de este cambio es la ca\u00edda <\/strong>de impresiones<\/strong>. Los sitios que sol\u00edan aparecer en muchas consultas con posiciones muy bajas <\/strong>(m\u00e1s all\u00e1 de la p\u00e1gina 1 o 2) muestran descensos fuertes en la m\u00e9trica, porque esas posiciones <\/strong>\u201cprofundas\u201d ya no se cuentan como antes cuando se utilizaba el par\u00e1metro &num=100<\/strong>.<\/p>\n\n\n

\n
\"C\u00f3mo<\/figure>\n<\/div>\n\n\n

Otro efecto curioso es la mejora <\/strong>autom\u00e1tica en la posici\u00f3n media<\/strong>. Al eliminarse las impresiones de posiciones lejanas, la media sube, ya que solo se consideran aquellas en lugares relativamente m\u00e1s visibles. Esto puede dar la sensaci\u00f3n <\/strong>de que el ranking general ha mejorado, aunque en realidad lo que cambia es la forma <\/strong>en que se calculan los datos<\/strong>. Lo mismo ocurre con el CTR<\/strong>, si los clics se mantienen, pero el n\u00famero de impresiones <\/strong>baja, el porcentaje de clics <\/strong>por impresi\u00f3n <\/strong>aumenta. Aunque tanto para bien como para mal, no se trata de un cambio real en la visibilidad <\/strong>ante los usuarios, sino de un ajuste estad\u00edstico <\/strong>que puede inducir a error.<\/p>\n\n\n\n

Esto tambi\u00e9n impacta de forma directa en las herramientas que usamos en nuestro d\u00eda a d\u00eda, como Semrush <\/strong>o Ahrefs<\/strong>. Antes bastaba una \u00fanica petici\u00f3n para recuperar los 100 primeros resultados, ahora sin &num<\/strong>=100<\/strong>, es necesario realizar diez solicitudes (una por cada bloque de 10). Esto encarece el rastreo, aumenta la latencia y tensiona los l\u00edmites de cuota. Hasta que estas plataformas ajusten sus m\u00e9todos de crawling<\/strong>, es previsible que las m\u00e9tricas presenten inexactitudes y limitaciones de uso.<\/p>\n\n\n\n

Conclusi\u00f3n<\/h2>\n\n\n\n

Si has visto un desplome de impresiones en Google Search Console <\/strong>con clics estables y posiciones \u201cmejoradas\u201d, no es que tu visibilidad real haya ca\u00eddo, es un efecto de medici\u00f3n tras la retirada de &num=100. <\/p>\n\n\n\n

Por ahora, recalibra tus series hist\u00f3ricas<\/strong>, contextual\u00edzalas y excluye las impresiones <\/strong>profundas para que el hist\u00f3rico refleje mejor la realidad. Verifica el ajuste comparando per\u00edodos homog\u00e9neos (antes y despu\u00e9s de septiembre de 2025) y documenta el cambio en tus informes. Con una metodolog\u00eda de posicionamiento<\/strong> SEO<\/strong><\/a> <\/strong>bien aplicada, podr\u00e1s estabilizar los gr\u00e1ficos y evitar variaciones dr\u00e1sticas en tus m\u00e9tricas<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ca\u00edda brusca de impresiones con clics estables, la retirada silenciosa de &num=100 cambia la medici\u00f3n en Google. En este an\u00e1lisis se explica qu\u00e9 implica para Search Console, por qu\u00e9 \u201cmejora\u201d la posici\u00f3n media, c\u00f3mo afecta a herramientas de crawling y qu\u00e9 pasos seguir para comparar periodos y ajustar informes.<\/p>\n","protected":false},"author":21,"featured_media":24495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-24494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nComo te afecta final de &num100 en Google - Blog de maketing | Caronte<\/title>\n<meta name=\"description\" content=\"Google retira num=100 y altera Search Console, caen impresiones y sube la posici\u00f3n media. 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