{"id":237,"date":"2020-03-10T13:00:16","date_gmt":"2020-03-10T12:00:16","guid":{"rendered":"http:\/\/carontestudio.com\/blog\/?p=237"},"modified":"2020-04-29T16:34:50","modified_gmt":"2020-04-29T14:34:50","slug":"como-saber-si-google-me-ha-penalizado","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/como-saber-si-google-me-ha-penalizado\/","title":{"rendered":"C\u00f3mo saber si Google me ha penalizado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google modifica sus <strong>algoritmos <\/strong>cada cierto tiempo para optimizar sus resultados de b\u00fasqueda. Esto hace que, a veces, una pr\u00e1ctica que estaba permitida o que hac\u00edan subir muchos puestos a nuestras p\u00e1ginas, con el cambio de criterio, pase a estar mal vista he incluso penalizada por Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTe ha ocurrido que tus visitas han ca\u00eddo o que, de repente, no sales en los resultados de Google? Esto puede ser la se\u00f1al de que has sido penalizado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es una penalizaci\u00f3n de Google?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Una penalizaci\u00f3n SEO es un descenso en el posicionamiento de los motores de b\u00fasqueda o la desindexaci\u00f3n de una p\u00e1gina o un sitio web<\/strong>. Esto lleva, como consecuencia, un descenso en el tr\u00e1fico SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si observamos una bajada brusca en el tr\u00e1fico o en las posiciones en los motores de b\u00fasqueda, es posible que hayamos sido penalizados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de penalizaciones SEO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Penalizaciones algor\u00edtmicas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El algoritmo de Google <strong>nos penaliza de forma autom\u00e1tica<\/strong> al rastrear nuestra web y encontrar irregularidades que no encajan con las directrices que marca. Hay varios algoritmos que reciben actualizaciones frecuentes. Cada uno se encarga de ciertos factores para construir la red de datos de Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Los algoritmos de Google<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las actualizaciones m\u00e1s importantes del algoritmo de Google han sido:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Caffeine <\/strong>&#8211;  Fue el primer cambio importante en el algoritmo para reducir tiempos de b\u00fasqueda y tratar la informaci\u00f3n a partir de servicios que incluir\u00edan Facebook y Twitter <\/li><li><strong>Panda <\/strong>&#8211; Penaliza a los sitios con contenido de baja calidad o duplicado<\/li><li><strong>Penguin <\/strong>&#8211; Penaliza enlaces de baja calidad y compra-venta de enlaces<\/li><li><strong>Hummingbird <\/strong>&#8211; Mejora la b\u00fasqueda sem\u00e1ntica y valora las keywords longtails<\/li><li><strong>Pigeon <\/strong>&#8211; Afecta a las b\u00fasquedas locales, reforzando las de la zona<\/li><li><strong>Mobile <\/strong>&#8211; Penaliza a los sitios no preparados para m\u00f3vil<\/li><li><strong>Fred <\/strong>&#8211; Penaliza el exceso de publicidad<\/li><li><strong>BERT<\/strong> &#8211; Contextualiza y entiende textos completos, en vez de palabras sueltas<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Una buena herramienta para consultar estas actualizaciones la encontrar\u00e1s en <a rel=\"noreferrer noopener\" aria-label=\"Moz  (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/moz.com\/google-algorithm-change\" target=\"_blank\">Moz<\/a> o en <a rel=\"noreferrer noopener\" aria-label=\"FE Intenational (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/feinternational.com\/website-penalty-indicator\/\" target=\"_blank\">FE Intenational<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Penalizaciones  manuales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las penalizaciones manuales son <strong>aplicadas por personal de Google<\/strong>. Estos trabajadores han podido encontrar incompatibilidades con las directrices de Google y pueden tomar medidas de sanci\u00f3n contra el posicionamiento de nuestra web. Normalmente el propietario del sitio web recibe un correo con la notificaci\u00f3n del error. Adem\u00e1s <strong>estas penalizaciones son notificadas a trav\u00e9s de Google Search Console<\/strong>, por lo que bastar\u00e1 con acceder al men\u00fa de \u00abAcciones manuales\u00bb para saber si alguna de estas medidas nos est\u00e1 afectando y qu\u00e9 es lo que debemos de corregir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/search-console-penalizacion-manual-seo-1024x756.jpg\" alt=\"Google Search Console penalizaci\u00f3n manual\" class=\"wp-image-245\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/search-console-penalizacion-manual-seo-1024x756.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/search-console-penalizacion-manual-seo-300x222.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/search-console-penalizacion-manual-seo-768x567.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/search-console-penalizacion-manual-seo.jpg 1554w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo identificar una penalizaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Debemos sospechar que nuestra web ha sido penalizada por Google si:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La llegada de tr\u00e1fico org\u00e1nico a nuestro sitio web cae de manera brusca<\/li><li>Ha descendido el n\u00famero de p\u00e1ginas indexadas de nuestro sitio<\/li><li>Hemos perdido posiciones en todas las keywords<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si la ca\u00edda en nuestras visitas coincide en el tiempo con una de las actualizaciones del algoritmo de Google, es m\u00e1s que probable que los criterios hayan cambiado y hallamos sido penalizados. Toca entonces mirar en qu\u00e9 ha consistido la actualizaci\u00f3n y comprobar qu\u00e9 puntos podemos estar incumpliendo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"343\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/panguin-tool-barracuda-penalizacion-seo.jpg\" alt=\"Penalizaciones de algoritmos de Google - Panguin Tool\" class=\"wp-image-240\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/panguin-tool-barracuda-penalizacion-seo.jpg 810w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/panguin-tool-barracuda-penalizacion-seo-300x127.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2020\/01\/panguin-tool-barracuda-penalizacion-seo-768x325.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 acciones puede castigar Google?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las acciones por las que podemos ser penalizados por Google son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Contenido duplicado<\/li><li>Compra-venta de enlaces<\/li><li>Keywords ocultas al usuario pero visibles para los robots<\/li><li>Backlinks de sitios penalizados (granjas de enlaces)<\/li><li>Sobreoptimizaci\u00f3n de keywords<\/li><li>Hackeo a trav\u00e9s de nuestro sitio web<\/li><li>Spam<\/li><li>T\u00e9cnicas Black-Hat SEO<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo recuperarse de una penalizaci\u00f3n SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para salir de una penalizaci\u00f3n de Google, lo primero de todo es <strong>identificar el problema<\/strong> \u00bfhemos sufrido una penalizaci\u00f3n manual? \u00bfha sido autom\u00e1tica? \u00bfen qu\u00e9 fecha ha ocurrido? Estas preguntas nos ayudar\u00e1n a localizar el problema y as\u00ed poder modificar el contenido por el que hemos sido penalizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una buena opci\u00f3n es realizar una profunda <a href=\"https:\/\/carontestudio.com\/marketing\/seo-posicionamiento-buscadores-vitoria\">auditor\u00eda SEO<\/a> para comprobar en qu\u00e9 estado est\u00e1 nuestra web. Localiza y corrige los contenidos duplicados, enlaces rotos, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si llevamos a cabo el desarrollo de nuestro sitio web es conveniente que sigamos las directrices de Google, es muy dif\u00edcil ganar al gigante de internet (aunque no imposible). A este respecto recomendamos, firmemente, huir de las t\u00e9cnicas Black Hat y atenerse a lo que Google permite y pide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mant\u00e9n tu sitio actualizado, sobre todo si usas soluciones como WordPress. La actualizaci\u00f3n del CMS y de los plugins permite cerrar brechas de seguridad y dificultar el hackeo de tu sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consulta Search Console, el apartado \u00abAcciones Manuales\u00bb, para comprobar si tienes alguna advertencia de penalizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede ser que la penalizada por Google no haya sido nuestra web, sino alguno de nuestros \u00abvecinos\u00bb de servidor. En ese caso deber\u00edamos <a href=\"https:\/\/carontestudio.com\/web\/hosting-vitoria\">mejorar el servicio de hosting<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSospechas que tu web ha sido penalizada por Google? Google modifica sus algoritmos cada cierto tiempo para optimizar sus resultados de b\u00fasqueda, as\u00ed que, lo que funcionaba ayer, puede que hoy se penalice. Lee nuestro art\u00edculo, sal de dudas y toma las medidas necesarias para salir de la penalizaci\u00f3n. <\/p>\n","protected":false},"author":2,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo saber si Google me ha penalizado. Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"\u00bfSospechas que tu web ha sido penalizada por Google? 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