{"id":21480,"date":"2025-01-23T13:00:00","date_gmt":"2025-01-23T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=21480"},"modified":"2025-07-03T11:00:45","modified_gmt":"2025-07-03T09:00:45","slug":"que-es-slug-como-optimizarlo-seo","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/que-es-slug-como-optimizarlo-seo\/","title":{"rendered":"Qu\u00e9 es el slug y c\u00f3mo optimizarlo para el SEO"},"content":{"rendered":"\n<p>El <em>slug<\/em> es la parte de la URL que se encuentra despu\u00e9s del nombre de dominio. De primeras, no le solemos dar m\u00e1s importancia, pero <strong>es importante para la optimizaci\u00f3n SEO de las p\u00e1ginas web <\/strong>y hoy te explicamos qu\u00e9 es, c\u00f3mo influye en el SEO y la navegaci\u00f3n, y c\u00f3mo configurarlo correctamente en plataformas como WordPress y PrestaShop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es un<em> slug<\/em>?<\/h2>\n\n\n\n<p>El <em>slug<\/em> <strong>es la cadena de texto que aparece al final de una URL<\/strong> (despu\u00e9s de la \u00faltima barra inversa),  que permite identificar de una forma sencilla el contenido espec\u00edfico de una p\u00e1gina de nuestro sitio web. A menudo no lo tenemos lo suficientemente en cuenta, pero un <em>slug <\/em>bien optimizado y pensado, <strong>ayuda a mejorar la visibilidad<\/strong> en los resultados en Google. Adem\u00e1s, tambi\u00e9n es visible para los usuarios, por lo que tambi\u00e9n es un elemento que hace que la navegaci\u00f3n m\u00e1s intuitiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios de Optimizar el <em>slug<\/em><\/h2>\n\n\n\n<p>Un <em>slug<\/em> bien optimizado tiene buenos resultados para el SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mejora la navegaci\u00f3n<\/strong>: el <em>slug<\/em> es visible en los resultados de b\u00fasqueda, por lo que si es claro y conciso har\u00e1 la navegaci\u00f3n m\u00e1s intuitiva. Tambi\u00e9n si recibimos un enlace, antes de entrar podemos intuir de que se trata. Seguro que alguna vez has visto una URL muy larga o con caracteres extra\u00f1os y no te genera seguridad, ya que una URL limpia y descriptiva genera m\u00e1s confianza.<\/li>\n\n\n\n<li><strong>Facilita la indexaci\u00f3n<\/strong>: Los motores de b\u00fasqueda leen el <em>slug<\/em> para entender el contenido de las p\u00e1ginas y as\u00ed indexarlas correctamente.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Recomendaciones para optimizar el <em>slug<\/em><\/h2>\n\n\n\n<p>Para optimizar tu <em>slug<\/em> sigue estas recomendaciones clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usa palabras clave (<em>keywords<\/em>)<\/strong>: Incluir las <em>keywords<\/em> para tu p\u00e1gina no solo har\u00e1 que se entienda de que va la p\u00e1gina, sino que puede mejorar el rendimiento SEO. Adem\u00e1s, el hecho de incluir estas palabras clave ayuda a los motores de b\u00fasqueda a entender mejor el contenido.<\/li>\n\n\n\n<li><strong>Usa guiones en lugar de espacios y evita los caracteres especiales<\/strong>: Los motores de b\u00fasqueda interpretan los guiones como un espacio; por eso, no se recomienda el uso de otro tipo de guiones o caracteres, ya que genera confusi\u00f3n y problemas para el rastreo.<\/li>\n\n\n\n<li><strong>Mantenlo corto, simple y descriptivo<\/strong>: Debe ser f\u00e1cil de leer y recordar. Muchas veces cometemos el error, sobre todo en entradas de blog, de crear un<em> slug<\/em> muy largo, que no nos generar\u00e1 beneficios en el SEO. Con que sea descriptivo y sin informaci\u00f3n innecesaria es suficiente.<\/li>\n\n\n\n<li><strong>Evita conectores innecesarios<\/strong>: Palabras como \u201cy\u201d, \u201cde\u201d, \u201cen\u201d, \u201cpara\u201d, entre otras, ya que en este caso no son necesarias y pueden hacer que la URL sea m\u00e1s larga y menos clara.<\/li>\n\n\n\n<li><strong>No uses may\u00fasculas<\/strong>: Usa siempre min\u00fasculas, las URL con may\u00fasculas pueden causar problemas con redireccionamientos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo Configurar el <em>slug<\/em> en WordPress<\/h2>\n\n\n\n<p>Cuando creas una nueva entrada de blog o una p\u00e1gina en WordPress, el propio CMS coger\u00e1 el t\u00edtulo por defecto de la p\u00e1gina. Sin embargo,<strong> puedes configurar y optimizar la parte final de la URL de tu p\u00e1gina o entrada de forma manual<\/strong>.<br>Cuando est\u00e9s en la p\u00e1gina, ver\u00e1s en la zona de la derecha, en el bloque de ajustes, un apartado en el que pone \u201cEnlace\u201d, desde d\u00f3nde podr\u00e1s personalizar esta parte de la URL.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"190\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-wordpress.png\" alt=\"Configuraci\u00f3n del slug en WordPress\" class=\"wp-image-21483\"\/><figcaption class=\"wp-element-caption\">Recuadro donde se puede cambiar el slug en WordPress<\/figcaption><\/figure>\n\n\n\n<p>Si est\u00e1s usando el plugin de Yoast SEO, ver\u00e1s un apartado, justo debajo del T\u00edtulo SEO d\u00f3nde tambi\u00e9n podr\u00e1s cambiar el <em>slug<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"67\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-yoast-seo.png\" alt=\"Configuraci\u00f3n del slug en Yoast SEO.\" class=\"wp-image-21484\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-yoast-seo.png 577w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-yoast-seo-300x35.png 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><figcaption class=\"wp-element-caption\">Recuadro donde cambiar el slug si utilizas el plugin Yoast SEO<\/figcaption><\/figure>\n\n\n\n<p>No te olvides de <strong>guardar los cambios antes de publicar<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo configurar el <em>slug <\/em>en PrestaShop<\/h2>\n\n\n\n<p>De la misma manera <strong>podr\u00e1s cambiar el <em>slug<\/em> en PrestaShop de manera f\u00e1cil<\/strong>, para productos, categor\u00edas y entradas de blog.<br>Para los productos, dir\u00edgete al apartado SEO y ah\u00ed encontrar\u00e1s el recuadro titulado <strong>URL amigable<\/strong>, donde podr\u00e1s cambiar el <em>slug<\/em> de tu producto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"71\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-prestashop.png\" alt=\"\" class=\"wp-image-21485\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-prestashop.png 786w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-prestashop-300x27.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/slug-prestashop-768x69.png 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><figcaption class=\"wp-element-caption\">Recuadro donde cambiar el slug en PrestaShop<\/figcaption><\/figure>\n\n\n\n<p>De la misma manera, en las otras p\u00e1ginas tambi\u00e9n encontrar\u00e1s el recuadro para introducir la URL amigable.<\/p>\n\n\n\n<p>Una vez hayas realizado la modificaci\u00f3n, <strong>guarda y publica la p\u00e1gina. <\/strong>PrestaShop hace la redirecci\u00f3n autom\u00e1ticamente por defecto aunque la p\u00e1gina est\u00e9 ya publicada, por lo que no tendr\u00e1s que preocuparte por las redirecciones una vez realizado el cambio de <em>slug<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Errores comunes<\/h2>\n\n\n\n<p>Antes de publicar tu contenido, revisa y optimiza el <em>slug<\/em> para asegurar que no har\u00e1s trabajo innecesario m\u00e1s adelante. Sin embargo, en el caso de que la p\u00e1gina que vas a modificar ya est\u00e9 publicada y decides optimizar el <em>slug<\/em>, <strong>no olvides realizar las redirecciones necesarias hacia la nueva URL<\/strong>. Esta acci\u00f3n es esencial para evitar que la antigua URL no desencadene errores 404 y para no perder el tr\u00e1fico que los motores de b\u00fasqueda ya han generado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Optimizar el <em>slug <\/em>es una tarea sencilla, pero importante para <strong>mejorar la <a href=\"https:\/\/carontestudio.com\/marketing-estrategico\/\">estrategia SEO<\/a><\/strong> de tu sitio web. Aplicando las recomendaciones que hemos compartido conseguir\u00e1s aumentar la visibilidad de tus p\u00e1ginas y evitar errores t\u00e9cnicos, as\u00ed como un dise\u00f1o de URL m\u00e1s limpio y profesional.<\/p>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/01\/consejos-empezar-a-hacer-seo-1024x604.jpg\" alt=\"7 consejos para empezar a hacer seo\" class=\"wp-image-13230\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/01\/consejos-empezar-a-hacer-seo-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/01\/consejos-empezar-a-hacer-seo-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/01\/consejos-empezar-a-hacer-seo-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/01\/consejos-empezar-a-hacer-seo.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/10\/que-es-el-error-404-1024x604.jpg\" alt=\"Qu\u00e9 es el error 404 y c\u00f3mo solucionarlo\" class=\"wp-image-11862\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/10\/que-es-el-error-404-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/10\/que-es-el-error-404-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/10\/que-es-el-error-404-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/10\/que-es-el-error-404.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El slug es la parte de la URL que se encuentra despu\u00e9s del nombre de dominio. De primeras, no le solemos dar m\u00e1s importancia, pero es importante para la optimizaci\u00f3n SEO de las p\u00e1ginas web y hoy te explicamos qu\u00e9 es, c\u00f3mo influye en el SEO y la navegaci\u00f3n, y c\u00f3mo configurarlo correctamente en plataformas [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":21486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-21480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es el slug y c\u00f3mo optimizarlo para el SEO - Blog de maketing | Caronte<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es un slug en el contexto de SEO, su importancia para mejorar el posicionamiento en buscadores y c\u00f3mo optimizarlo adecuadamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/que-es-slug-como-optimizarlo-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el slug y c\u00f3mo optimizarlo para el SEO - Blog de maketing | Caronte\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es un slug en el contexto de SEO, su importancia para mejorar el posicionamiento en buscadores y c\u00f3mo optimizarlo adecuadamente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carontestudio.com\/blog\/que-es-slug-como-optimizarlo-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de maketing | Caronte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carontewebstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T09:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/12\/que-es-slug.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nuria Domenech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nuria Domenech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/que-es-slug-como-optimizarlo-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/que-es-slug-como-optimizarlo-seo\\\/\"},\"author\":{\"name\":\"Nuria Domenech\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/1dd1f9959185c10615d28606bf5f772b\"},\"headline\":\"Qu\u00e9 es el slug y c\u00f3mo optimizarlo para el SEO\",\"datePublished\":\"2025-01-23T12:00:00+00:00\",\"dateModified\":\"2025-07-03T09:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/que-es-slug-como-optimizarlo-seo\\\/\"},\"wordCount\":913,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/que-es-slug-como-optimizarlo-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/que-es-slug.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/que-es-slug-como-optimizarlo-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/que-es-slug-como-optimizarlo-seo\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/que-es-slug-como-optimizarlo-seo\\\/\",\"name\":\"Qu\u00e9 es el slug y c\u00f3mo optimizarlo para el SEO - 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