{"id":19713,"date":"2024-05-10T13:00:00","date_gmt":"2024-05-10T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=19713"},"modified":"2024-07-09T14:39:54","modified_gmt":"2024-07-09T12:39:54","slug":"diferencias-entre-sem-sea-seo-smm-smo-sma","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/","title":{"rendered":"Diferencias entre SEM, SEA, SEO, SMM, SMO, SMA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el mundo de la publicidad digital se habla a menudo de acr\u00f3nimos como <strong><a href=\"https:\/\/carontestudio.com\/blog\/category\/sem\/\">SEM<\/a>, SEA, <a href=\"https:\/\/carontestudio.com\/blog\/category\/seo\/\">SEO<\/a><\/strong> y otros como <strong>SMM, SMO o SMA<\/strong>, lo cual complica la comprensi\u00f3n de cu\u00e1l es la funci\u00f3n de cada uno de ellos. Por esta raz\u00f3n, he decidido explicarte de manera simple en qu\u00e9 consiste cada uno de estos acr\u00f3nimos del mundo publicitario digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEM, SEA y SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEM es Search Engine Marketing<\/strong>, marketing que se realiza en los motores de b\u00fasqueda para posicionar una web, independientemente que sea posicionamiento natural o pagado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEA es Search Engine Advertising, <\/strong>publicidad pagada en motores de b\u00fasqueda a trav\u00e9s de anuncios. Google Ads, Adsense o Bing Ads, son ejemplos de plataformas de publicidad en buscadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO es Search Engine Optimization<\/strong>, posicionamiento natural y de visibilidad en los motores de b\u00fasqueda a trav\u00e9s de contenidos. Los clics son gratuitos para los propietarios de los sitios web y los resultados aparecen debajo de las publicidades y del pack local. Principalmente, se basa en aspectos t\u00e9cnicos de la web, el contenido y en los links tanto salientes como entrantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SMM, SMA y SMO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SMM es Search Media Marketing<\/strong>, marketing realizado en las diferentes redes sociales para posicionar una empresa, marca personal&#8230; : Meta (Facebook, Instagram, WhatsApp), Twitter, Linkedin, Tiktok, etc. , independientemente que sea posicionamiento org\u00e1nico o pagado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SMA es Search Media Advertisement<\/strong>, publicidad pagada en redes sociales a trav\u00e9s de anuncios. Presenta las mismas caracter\u00edsticas que el SEA. Meta Ads es un ejemplo de plataforma de publicidad en redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SMO es Social Media Optimization<\/strong>, posicionamiento natural, org\u00e1nico y de visibilidad en redes sociales gracias al principio de viralidad y posicionamiento natural a trav\u00e9s de contenidos. Se llama tambi\u00e9n marketing de los medios sociales. Esta estrategia incluye la creaci\u00f3n de contenido, la creaci\u00f3n y gesti\u00f3n de los perfiles o de p\u00e1ginas de empresas y la gesti\u00f3n de las cuentas a diario.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfEn cu\u00e1l es mejor invertir?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La respuesta es que son complementarios. <strong>La estrategia de pago es m\u00e1s r\u00e1pida y la org\u00e1nica es a largo plazo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n va un poco en funci\u00f3n de la estrategia de marketing de cada empresa, pero con una estrategia SEM y SMM bien montadas es posible repartir la fuerza presupuestaria para aparecer en los resultados org\u00e1nicos y pagados, y obtener con ambas un gran retorno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong>Caronte Web Studio estudiamos tu mejor estrategia de marketing<\/strong> y te ayudamos a ponerla en marcha. Si necesitas ayuda, \u00a1ponte en contacto!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusiones<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El SEM tiende a confundirse con SEA debido al error com\u00fan de concepto de no diferenciar entre marketing y publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Espero haberte ayudado con la duda. Si conoces alg\u00fan palabro m\u00e1s de la publicidad digital, no dudes en dejarlo en comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Nos vemos en la pr\u00f3xima! Chaito<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes cu\u00e1les son las diferencias entre SEM, SEA, SEO, SMM, SMO y SMA? Sigue leyendo y sal de dudas<\/p>\n","protected":false},"author":5,"featured_media":19822,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,75,64,22],"tags":[],"class_list":["post-19713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-redes-sociales","category-sem","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferencias entre SEM, SMM, SEA, SEO, SMO, SMA<\/title>\n<meta name=\"description\" content=\"Te explico r\u00e1pidamente en qu\u00e9 consiste cada uno de estos acr\u00f3nimos (SEM, SEA, SEO, SMM, SMO, SMA) del mundo publicitario digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre SEM, SMM, SEA, SEO, SMO, SMA\" \/>\n<meta property=\"og:description\" content=\"Te explico r\u00e1pidamente en qu\u00e9 consiste cada uno de estos acr\u00f3nimos (SEM, SEA, SEO, SMM, SMO, SMA) del mundo publicitario digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de maketing | Caronte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carontewebstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-09T12:39:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/05\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gorka Gallego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gorka Gallego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/\"},\"author\":{\"name\":\"Gorka Gallego\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/de698def3f3805fcdfacc9863dfb963b\"},\"headline\":\"Diferencias entre SEM, SEA, SEO, SMM, SMO, SMA\",\"datePublished\":\"2024-05-10T11:00:00+00:00\",\"dateModified\":\"2024-07-09T12:39:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/\"},\"wordCount\":492,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg\",\"articleSection\":[\"Marketing\",\"Redes sociales\",\"SEM\",\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/\",\"name\":\"Diferencias entre SEM, SMM, SEA, SEO, SMO, SMA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg\",\"datePublished\":\"2024-05-10T11:00:00+00:00\",\"dateModified\":\"2024-07-09T12:39:54+00:00\",\"description\":\"Te explico r\u00e1pidamente en qu\u00e9 consiste cada uno de estos acr\u00f3nimos (SEM, SEA, SEO, SMM, SMO, SMA) del mundo publicitario digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg\",\"contentUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg\",\"width\":1250,\"height\":737,\"caption\":\"Diferencias entre SEM, SEA, SEO, SMM, SMO, SMA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/diferencias-entre-sem-sea-seo-smm-smo-sma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diferencias entre SEM, SEA, SEO, SMM, SMO, SMA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\",\"name\":\"Blog de marketing | Caronte\",\"description\":\"En nuestro blog encontrar\u00e1s art\u00edculos semanales sobre SEO, marketing online, programaci\u00f3n web y mucho m\u00e1s.\",\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\",\"name\":\"Caronte - Agencia de marketing\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/caronte-agencia-de-marketing-logo.png\",\"contentUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/caronte-agencia-de-marketing-logo.png\",\"width\":1090,\"height\":155,\"caption\":\"Caronte - Agencia de marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/carontewebstudio\\\/\",\"https:\\\/\\\/www.instagram.com\\\/caronte_studio\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@carontewebstudio\",\"https:\\\/\\\/www.youtube.com\\\/@carontewebstudio\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/carontewebstudio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/de698def3f3805fcdfacc9863dfb963b\",\"name\":\"Gorka Gallego\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"caption\":\"Gorka Gallego\"},\"description\":\"Nuestro experto en SEM Gorka Gallego te cuenta c\u00f3mo mejorar tus campa\u00f1as de anuncios de Google ADS. Dispara tus visitas de tr\u00e1fico pagado. Dise\u00f1a una campa\u00f1a de anuncios desde cero y descubre todos los secretos de Adwords\",\"sameAs\":[\"https:\\\/\\\/carontestudio.com\"],\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/author\\\/gorka-gallego\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diferencias entre SEM, SMM, SEA, SEO, SMO, SMA","description":"Te explico r\u00e1pidamente en qu\u00e9 consiste cada uno de estos acr\u00f3nimos (SEM, SEA, SEO, SMM, SMO, SMA) del mundo publicitario digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/","og_locale":"es_ES","og_type":"article","og_title":"Diferencias entre SEM, SMM, SEA, SEO, SMO, SMA","og_description":"Te explico r\u00e1pidamente en qu\u00e9 consiste cada uno de estos acr\u00f3nimos (SEM, SEA, SEO, SMM, SMO, SMA) del mundo publicitario digital.","og_url":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/","og_site_name":"Blog de maketing | Caronte","article_publisher":"https:\/\/www.facebook.com\/carontewebstudio\/","article_published_time":"2024-05-10T11:00:00+00:00","article_modified_time":"2024-07-09T12:39:54+00:00","og_image":[{"width":1250,"height":737,"url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/05\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg","type":"image\/jpeg"}],"author":"Gorka Gallego","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Gorka Gallego","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#article","isPartOf":{"@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/"},"author":{"name":"Gorka Gallego","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/person\/de698def3f3805fcdfacc9863dfb963b"},"headline":"Diferencias entre SEM, SEA, SEO, SMM, SMO, SMA","datePublished":"2024-05-10T11:00:00+00:00","dateModified":"2024-07-09T12:39:54+00:00","mainEntityOfPage":{"@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/"},"wordCount":492,"commentCount":0,"publisher":{"@id":"https:\/\/carontestudio.com\/blog\/#organization"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#primaryimage"},"thumbnailUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/05\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg","articleSection":["Marketing","Redes sociales","SEM","SEO"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/","url":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/","name":"Diferencias entre SEM, SMM, SEA, SEO, SMO, SMA","isPartOf":{"@id":"https:\/\/carontestudio.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#primaryimage"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#primaryimage"},"thumbnailUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/05\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg","datePublished":"2024-05-10T11:00:00+00:00","dateModified":"2024-07-09T12:39:54+00:00","description":"Te explico r\u00e1pidamente en qu\u00e9 consiste cada uno de estos acr\u00f3nimos (SEM, SEA, SEO, SMM, SMO, SMA) del mundo publicitario digital.","breadcrumb":{"@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#primaryimage","url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/05\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg","contentUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2024\/05\/diferencias-entre-sem-sea-seo-smm-smo-sma.jpg","width":1250,"height":737,"caption":"Diferencias entre SEM, SEA, SEO, SMM, SMO, SMA"},{"@type":"BreadcrumbList","@id":"https:\/\/carontestudio.com\/blog\/diferencias-entre-sem-sea-seo-smm-smo-sma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/carontestudio.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Diferencias entre SEM, SEA, SEO, SMM, SMO, SMA"}]},{"@type":"WebSite","@id":"https:\/\/carontestudio.com\/blog\/#website","url":"https:\/\/carontestudio.com\/blog\/","name":"Blog de marketing | Caronte","description":"En nuestro blog encontrar\u00e1s art\u00edculos semanales sobre SEO, marketing online, programaci\u00f3n web y mucho m\u00e1s.","publisher":{"@id":"https:\/\/carontestudio.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carontestudio.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/carontestudio.com\/blog\/#organization","name":"Caronte - Agencia de marketing","url":"https:\/\/carontestudio.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2025\/06\/caronte-agencia-de-marketing-logo.png","contentUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2025\/06\/caronte-agencia-de-marketing-logo.png","width":1090,"height":155,"caption":"Caronte - Agencia de marketing"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/carontewebstudio\/","https:\/\/www.instagram.com\/caronte_studio\/","https:\/\/www.tiktok.com\/@carontewebstudio","https:\/\/www.youtube.com\/@carontewebstudio","https:\/\/es.linkedin.com\/company\/carontewebstudio"]},{"@type":"Person","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/person\/de698def3f3805fcdfacc9863dfb963b","name":"Gorka Gallego","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","caption":"Gorka Gallego"},"description":"Nuestro experto en SEM Gorka Gallego te cuenta c\u00f3mo mejorar tus campa\u00f1as de anuncios de Google ADS. Dispara tus visitas de tr\u00e1fico pagado. Dise\u00f1a una campa\u00f1a de anuncios desde cero y descubre todos los secretos de Adwords","sameAs":["https:\/\/carontestudio.com"],"url":"https:\/\/carontestudio.com\/blog\/author\/gorka-gallego\/"}]}},"_links":{"self":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/19713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/comments?post=19713"}],"version-history":[{"count":12,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/19713\/revisions"}],"predecessor-version":[{"id":20336,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/19713\/revisions\/20336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/media\/19822"}],"wp:attachment":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/media?parent=19713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/categories?post=19713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/tags?post=19713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}