{"id":17217,"date":"2023-11-24T13:00:00","date_gmt":"2023-11-24T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=17217"},"modified":"2023-11-24T10:02:17","modified_gmt":"2023-11-24T09:02:17","slug":"enviar-evento-ga4-con-google-tag-manager-clic-telefono","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/enviar-evento-ga4-con-google-tag-manager-clic-telefono\/","title":{"rendered":"Enviar evento GA4 con Google Tag Manager: clic tel\u00e9fono"},"content":{"rendered":"\n

En el anterior art\u00edculo os ense\u00f1\u00e9 c\u00f3mo a\u00f1adir la etiqueta de medici\u00f3n de Google Analytics 4 con GTM<\/a>. En esta ocasi\u00f3n, veremos c\u00f3mo podemos enviar a Analytics 4 un evento de clic en un enlace de tel\u00e9fono<\/strong>. Los pasos son los mismos que en el art\u00edculo mencionado, solo cambia el activador.<\/p>\n\n\n\n

Configurar este evento, nos va a permitir conocer cu\u00e1ntas veces pinchan los usuarios en cualquier enlace de tel\u00e9fono y de qu\u00e9 canales procede.<\/p>\n\n\n\n

Paso 1: Volvemos al contenedor de Google Tag Manager<\/h2>\n\n\n\n

Dentro del contenedor de Google Tag Manager veremos esto.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Paso 2: A\u00f1adir nueva etiqueta<\/h2>\n\n\n\n

Pinchamos en a\u00f1adir nueva etiqueta<\/strong>. Nos abrir\u00e1 una nueva ventana en la que podremos a\u00f1adir su nombre\/t\u00edtulo (Evento Tel\u00e9fono), la configuraci\u00f3n de la misma y cuando se debe activar.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Paso 2.1: Configuraci\u00f3n de la etiqueta<\/h3>\n\n\n\n

Vamos por partes, al pinchar en configuraci\u00f3n de la etiqueta<\/strong>, nos saldr\u00e1n m\u00faltiples opciones en la derecha de la pantalla.<\/p>\n\n\n

\n
\"Paso<\/figure>\n<\/div>\n\n\n

Elegimos Google Analytics y aparecer\u00e1n las diferentes opciones. Elegimos Google Analytics: evento de GA4<\/strong>.<\/p>\n\n\n

\n
\"Paso<\/figure>\n<\/div>\n\n\n

Dentro de la etiqueta, debemos a\u00f1adir el identificador <\/strong>(est\u00e1 en el flujo de datos de Analytics) en el campo habilitado para ello y el nombre del evento<\/strong>. Para este caso en concreto, podemos utilizar cualquier nombre, pero tel\u00e9fono es m\u00e1s descriptivo \ud83d\ude0e.<\/p>\n\n\n\n

Nota: sin acentos mejor y si utilizas varias palabras, sep\u00e1ralas con un gui\u00f3n bajo. Si quieres m\u00e1s informaci\u00f3n, hay una gu\u00eda de eventos recomendados<\/a>.<\/p>\n\n\n\n

Paso 2.2: Crear una variable<\/h4>\n\n\n\n

A\u00f1adir este identificador se repite bastantes veces en la configuraci\u00f3n de las diferentes etiquetas. Para no tener que ir a buscar el ID, o abrir otra etiqueta para obtenerlo, podemos crear una variable<\/strong> para disponer de ella siempre que queramos.<\/p>\n\n\n\n

Pinchamos en la flecha de la captura, es una especie de ficha de lego con un s\u00edmbolo de m\u00e1s.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Nos aparecer\u00e1 la siguiente captura. Tendremos que pinchar en el s\u00edmbolo de +<\/strong>, se encuentra en la esquina superior derecha.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Le ponemos nombre, por ejemplo GA4 ID y pinchamos en la configuraci\u00f3n<\/strong>.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Saldr\u00e1n un mont\u00f3n de opciones, buscaremos constante<\/strong> y en el campo de valor pondremos el ID.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Guardamos <\/strong>y aparecer\u00e1 en el campo de ID de medici\u00f3n de la etiqueta el nombre dado a la variable entre par\u00e9ntesis, tal que as\u00ed {{GA4 ID}}.<\/p>\n\n\n\n

La pr\u00f3xima vez que necesitemos este identificador, nos aparecer\u00e1 la variable creada una vez que pinchemos en la pieza de lego.<\/p>\n\n\n\n

Paso 2.2: Crear activador<\/h3>\n\n\n\n

Volvemos a la etiqueta y seguimos con ella. Nos queda decirle cuando se debe activar. Para configurar esto tenemos que pinchar en activaci\u00f3n<\/strong>.<\/p>\n\n\n\n

En este caso, tampoco disponemos del activador que necesitamos, con lo que tendremos que crearlo pinchando en el s\u00edmbolo +<\/strong> de la parte superior derecha.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Pinchamos en configurar activador<\/strong> y veremos bastantes opciones. En el apartado de Clic selecciona Solo enlaces<\/strong>.<\/p>\n\n\n

\n
\"Paso<\/figure>\n<\/div>\n\n\n

Lo configuramos de la siguiente manera. Queremos que se active solo en algunos clics en enlaces<\/strong>. En este caso solamente cuando la URL del enlace contenga tel:<\/strong>.<\/p>\n\n\n\n

\"Paso<\/figure>\n\n\n\n

Guardamos todo <\/strong>pinchando en el bot\u00f3n azul de la parte superior derecha.<\/p>\n\n\n\n

Paso 3: Enviar espacio de trabajo<\/h2>\n\n\n\n

Llegamos a la captura inicial. Donde muestra los cambios realizados en el espacio de trabajo. Solo queda enviarlo al sistema pinchando en el bot\u00f3n azul de Enviar <\/strong>en la parte superior derecha de la pantalla.<\/p>\n\n\n\n

Paso 4: Comprobar funcionamiento en Analytics<\/h2>\n\n\n\n

Para comprobar su funcionamiento<\/strong>, entra en tu web y pincha en el enlace de tel\u00e9fono. En otra pesta\u00f1a abre Google Analytics y ve a Informes > En tiempo real. En breve ver\u00e1s el evento tel\u00e9fono entre otros.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Conclusiones<\/strong><\/h2>\n\n\n\n

Puede resultar m\u00e1s sencillo realizar los pasos intermedios de creaci\u00f3n de variables o activadores antes de crear las etiquetas, dentro del men\u00fa de la izquierda del contenedor.<\/p>\n\n\n\n

Como has comprobado es un proceso muy sencillo, aunque nos hemos alargado un poco.<\/p>\n\n\n\n

As\u00ed es como podemos crear eventos en Google Tag Manager para conocer las acciones que realizan los usuarios en nuestra web<\/strong>.<\/p>\n\n\n\n

\u00a1Nos vemos en la pr\u00f3xima! Chaito<\/p>\n","protected":false},"excerpt":{"rendered":"

Sabes a\u00f1adir eventos puntuales para rastrear con Analytics 4 lo que hace un usuario. Te dejo el paso a paso para a\u00f1adirlo con Google Tag Manager<\/p>\n","protected":false},"author":5,"featured_media":17253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,64,22],"tags":[119],"class_list":["post-17217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sem","category-seo","tag-google-tag-manager"],"acf":[],"yoast_head":"\nEnviar evento GA4 con Google Tag Manager: clic tel\u00e9fono - Caronte Studio<\/title>\n<meta name=\"description\" content=\"Paso a paso para enviar a Analytics 4 un evento de clic en un enlace de tel\u00e9fono en vuestro sistema con la plataforma de Google Tag Manager\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/enviar-evento-ga4-con-google-tag-manager-clic-telefono\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enviar evento GA4 con Google Tag Manager: clic tel\u00e9fono - 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