{"id":16886,"date":"2023-11-03T13:00:00","date_gmt":"2023-11-03T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=16886"},"modified":"2023-11-24T09:37:13","modified_gmt":"2023-11-24T08:37:13","slug":"configurar-analytics-4-con-google-tag-manager","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/configurar-analytics-4-con-google-tag-manager\/","title":{"rendered":"Configurar Analytics 4 con Google Tag Manager"},"content":{"rendered":"\n<p>En los <a href=\"https:\/\/carontestudio.com\/marketing\/seo-posicionamiento-buscadores-vitoria\/\">an\u00e1lisis de los proyectos SEO<\/a> o de <a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\/\">campa\u00f1as de ADS<\/a>, es primordial hacer un correcto seguimiento de las estad\u00edsticas del sitio web. En este art\u00edculo voy a ense\u00f1aros c\u00f3mo debemos a\u00f1adir la etiqueta de medici\u00f3n para <strong>configurar Google Tag Manager con la plataforma de Google Analytics 4<\/strong>. <\/p>\n\n\n\n<p>Para no empezar desde el principio, e ir al grano, te invito a que leas mi otro art\u00edculo de <a href=\"https:\/\/carontestudio.com\/blog\/instalar-codigo-google-tag-manager-en-wordpress\/\">c\u00f3mo instalar el c\u00f3digo de Google Tag Manager<\/a>. Si bien es espec\u00edfico para WordPress, pero puedes aplicarlo a cualquier sistema con alg\u00fan plug-in, m\u00f3dulos o por c\u00f3digo en la cabecera. Al final todos los sistemas son muy similares. Bueno, no me l\u00edo m\u00e1s, al grano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paso 1: Dentro del contenedor de GTM<\/h2>\n\n\n\n<p>Dentro del contenedor de Google Tag Manager veremos esto:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"284\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/contenedor-gtm-1024x284.jpg\" alt=\"Paso 1: Espacio de trabajo de Google Tag Manager\" class=\"wp-image-16889\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/contenedor-gtm-1024x284.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/contenedor-gtm-300x83.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/contenedor-gtm-768x213.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/contenedor-gtm-1536x427.jpg 1536w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/contenedor-gtm.jpg 1887w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Paso 2: A\u00f1adir nueva etiqueta<\/h2>\n\n\n\n<p>Pinchamos en <strong>a\u00f1adir nueva etiqueta<\/strong>. Nos abrir\u00e1 una nueva ventana en la que podremos a\u00f1adir su nombre\/t\u00edtulo (Analytics 4), la configuraci\u00f3n de la misma y cuando se debe activar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta1-1024x574.jpg\" alt=\"Paso 2: creaci\u00f3n de nueva etiqueta en Google Tag Manager\" class=\"wp-image-16890\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta1-1024x574.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta1-300x168.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta1-768x430.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta1.jpg 1210w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Paso 2.1: Configuraci\u00f3n de la etiqueta<\/h3>\n\n\n\n<p>Vamos por partes, al pinchar en <strong>configuraci\u00f3n de la etiqueta<\/strong>, nos saldr\u00e1n m\u00faltiples opciones en la derecha de la pantalla.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"465\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta2-1.jpg\" alt=\"Paso 3: elegimos el tipo de etiqueta, en este caso Google Analytics\" class=\"wp-image-16893\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta2-1.jpg 610w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta2-1-300x229.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n<\/div>\n\n\n<p>Actualmente, Google nos lo ha puesto f\u00e1cil. Ha creado una nueva y \u00fanica etiqueta que puedes a\u00f1adir a tu sitio web para usar distintos productos y servicios de Google. Elegimos Google Analytics y aparecer\u00e1n las diferentes opciones. Elegimos la nueva <strong>etiqueta de Google<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"430\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta3.jpg\" alt=\"Paso 4: Elegimos la etiqueta de Google\" class=\"wp-image-16894\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta3.jpg 613w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta3-300x210.jpg 300w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/figure>\n<\/div>\n\n\n<p>Dentro de la etiqueta, debemos <a href=\"https:\/\/carontestudio.com\/blog\/como-configurar-google-analytics-4\/#:~:text=El%20ID%20de%20medici%C3%B3n%20lo%20podr%C3%A1s%20encontrar%20dentro%20del%20apartado%20%E2%80%9CFlujo%20de%20datos%E2%80%9D%20que%20hemos%20comentado%20anteriormente.%20Antes%2C%20se%20conoc%C3%ADa%20como%20ID%20de%20seguimiento.\">a\u00f1adir el <strong>identificador <\/strong>de etiqueta<\/a> en el campo habilitado para ello. Este identificador lo podr\u00e1s obtener desde el flujo de datos de la plataforma Google Analytics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta4-1024x747.jpg\" alt=\"Paso 5: Se configura la etiqueta de Google con el identificador de medici\u00f3n de Analytics 4\" class=\"wp-image-16892\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta4-1024x747.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta4-300x219.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta4-768x560.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta4.jpg 1141w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Paso 2.2: Elegir activador<\/h3>\n\n\n\n<p>\u261d\ufe0f Ahora nos queda decirle a la etiqueta cuando queremos que se active. Para configurar esto tenemos que pinchar en <strong>activaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p>Elegimos el <strong>activador <\/strong>All Pages. La etiqueta se activar\u00e1 en cada p\u00e1gina de tu sitio web.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"219\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta5.jpg\" alt=\"Paso 6: a\u00f1adimos el activador de todas las p\u00e1ginas\" class=\"wp-image-16895\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta5.jpg 835w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta5-300x79.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta5-768x201.jpg 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Guardamos <\/strong>pinchando en el bot\u00f3n azul de la parte superior derecha.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta6-1024x389.jpg\" alt=\"Paso 7: guardamos la etiqueta\nPaso 8: enviar el espacio de trabajo\" class=\"wp-image-16896\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta6-1024x389.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta6-300x114.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta6-768x291.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta6.jpg 1328w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Paso 3: Enviar espacio de trabajo<\/h2>\n\n\n\n<p>Llegamos a la captura inicial, donde muestra los cambios realizados en el espacio de trabajo. Solo queda enviarlo al sistema, pinchando en el bot\u00f3n azul de <strong>Enviar <\/strong>en la parte superior derecha de la pantalla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paso 4: Comprobar funcionamiento en Analytics<\/h2>\n\n\n\n<p>Para comprobar si est\u00e1 funcionando, entra en tu web y desde otra pesta\u00f1a abre Google Analytics y ve a Informes &gt; En tiempo real. En breve ver\u00e1s movimiento en la cuenta.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"487\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta7.jpg\" alt=\"Paso 9: En Google Analytics veremos que la plataforma recoge movimiento de usuarios \" class=\"wp-image-16897\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta7.jpg 648w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/11\/etiqueta7-300x225.jpg 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusiones<\/strong><\/h2>\n\n\n\n<p>Como has comprobado es un proceso muy sencillo. As\u00ed que ya no tienes excusa para no tener Analytics 4 en tu sistema utilizando Google Tag Manager.<\/p>\n\n\n\n<p>\u00a1Nos vemos en la pr\u00f3xima! Chaito<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sin Analytics 4 en tu sitio web. \u00bfA qu\u00e9 esperas? Aqu\u00ed tienes el paso a paso para a\u00f1adirlo con Google Tag Manager<\/p>\n","protected":false},"author":5,"featured_media":16906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,64,22],"tags":[119],"class_list":["post-16886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sem","category-seo","tag-google-tag-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Configurar Analytics 4 con Google Tag Manager - Caronte Studio<\/title>\n<meta name=\"description\" content=\"El paso a paso para a\u00f1adir la etiqueta de medici\u00f3n de Analytics 4 en vuestro sistema con la plataforma de Google Tag Manager\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/configurar-analytics-4-con-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Configurar Analytics 4 con Google Tag Manager - 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