{"id":16561,"date":"2023-09-29T13:00:00","date_gmt":"2023-09-29T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=16561"},"modified":"2023-10-25T14:04:07","modified_gmt":"2023-10-25T12:04:07","slug":"tus-segmentos-de-datos-en-google-ads","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/tus-segmentos-de-datos-en-google-ads\/","title":{"rendered":"Tus segmentos de datos en Google Ads"},"content":{"rendered":"\n<p>En este \u00faltimo art\u00edculo sobre la <a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\/\">segmentaci\u00f3n de audiencias de Google Ads<\/a>, vamos a hablar sobre <strong>nuestros propios segmentos de datos<\/strong>.<\/p>\n\n\n\n<p>Estos segmentos se componen de aquellos usuarios que ya han interactuado con nuestra marca o servicios a trav\u00e9s de los diferentes dispositivos.<\/p>\n\n\n\n<p>Con estos segmentos podemos volver a captar su inter\u00e9s. Es decir, realizar <strong>remarketing<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de segmentos de nuestros propios datos<\/h2>\n\n\n\n<p>Disponemos de varios segmentos para poder incidir en el mostrado de los anuncios a aquellos usuarios que ya nos conocen:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"229\" height=\"283\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/crear-segmentos-de-tus-datos.jpg\" alt=\"Creaci\u00f3n de los diferentes tipos de segmentos propios\" class=\"wp-image-16562\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Visitantes de sitios web<\/strong>: muestra anuncios a los usuarios que han visitado tu web o aplicaci\u00f3n mientras navegan por sitios y aplicaciones de la Red de Display.<\/li>\n\n\n\n<li><strong>Usuarios de aplicaciones<\/strong>: muestra anuncios a los usuarios que disponen y utilizan tu app mientras navegan por sitios y aplicaciones de la Red de Display.<\/li>\n\n\n\n<li><strong>Usuarios de YouTube<\/strong>: muestra anuncios a los usuarios que han interactuado con tus v\u00eddeos o tu canal de YouTube mientras usan YouTube y navegan por v\u00eddeos, sitios web y aplicaciones de la Red de Display.<\/li>\n\n\n\n<li><strong>Segmentaci\u00f3n por lista de clientes<\/strong>: sube listas (csv) con la informaci\u00f3n de contacto que los clientes te han facilitado. Cuando estos usuarios inicien sesi\u00f3n en Google, podr\u00e1s mostrarles anuncios en distintos productos de Google.<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong>: importa las audiencias creadas en funci\u00f3n de los criterios importantes para tu empresa de la plataforma de Analytics. Si dispones de la vinculaci\u00f3n previa entre plataformas no tendr\u00e1s que importarlas.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Nota: hasta hace poco, agosto 2023, dispon\u00edamos tambi\u00e9n de los segmentos similares. Con ellas pod\u00edamos llegar a usuarios nuevos que comparten intereses con los visitantes de tu sitio web o con clientes que ya tienes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo ayudan tus segmentos de datos<\/h2>\n\n\n\n<p>Orientar los anuncios a segmentos de datos puede ser una buena t\u00e1ctica en tu estrategia publicitaria. Nos ayudan tanto si queremos impulsar las ventas, como aumentar el n\u00famero de usuarios o mejorar la notoriedad de tu marca. A continuaci\u00f3n indicamos algunas ventajas de usar tus datos:<\/p>\n\n\n\n<p><strong>Cobertura r\u00e1pida y segmentaci\u00f3n oportuna<\/strong>: puedes mostrar anuncios a usuarios que ya han interactuado con tu empresa en el instante en que buscan productos o servicios en otro lugar. Tambi\u00e9n puedes ayudar a los clientes a encontrar tu empresa mostr\u00e1ndoles anuncios cuando te est\u00e9n buscando en la B\u00fasqueda de Google.<\/p>\n\n\n\n<p><strong>Publicidad dirigida<\/strong>: puedes crear segmentos compuestos por tus datos para anunciarte en casos espec\u00edficos. Por ejemplo, puedes orientar tus anuncios a los usuarios que han a\u00f1adido algo al carrito, pero no han completado la transacci\u00f3n.<\/p>\n\n\n\n<p><strong>Cobertura a gran escala<\/strong>: gracias a los segmentos compuestos por tus datos, puedes llegar a los usuarios en todos sus dispositivos mientras navegan por m\u00e1s de dos millones de sitios web y aplicaciones m\u00f3viles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00f1adir o quitar tus segmentos de datos<\/h2>\n\n\n\n<p>Dentro de una campa\u00f1a o de un grupo de anuncios especifico tenemos que dirigirnos a <strong>audiencias<\/strong> (men\u00fa de p\u00e1ginas) y en editar los segmentos de audiencias. Dentro podremos acceder a la parte de explorar y seleccionar c\u00f3mo ha interactuado con tu empresa y elegir las m\u00e1s adecuadas para nuestras campa\u00f1as.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"380\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/explorar-tus-segmentos-de-datos.jpg\" alt=\"Explora y aplica tus segmentos de datos a las campa\u00f1as o grupos de anuncios\" class=\"wp-image-16563\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/explorar-tus-segmentos-de-datos.jpg 592w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/explorar-tus-segmentos-de-datos-300x193.jpg 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Limitaci\u00f3n de uso de los segmentos<\/h3>\n\n\n\n<p>Todos los <a href=\"https:\/\/carontestudio.com\/blog\/llega-a-usuarios-especificos-con-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">diferentes tipos de segmentos de audiencias<\/a> los podemos utilizar de dos formas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentaci\u00f3n: <strong>limita la cobertura<\/strong> de la campa\u00f1a a los segmentos seleccionados. <\/li>\n\n\n\n<li>Observaci\u00f3n: <strong>no limitar la cobertura<\/strong> de la campa\u00f1a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusiones<\/strong><\/h2>\n\n\n\n<p>Disponer de nuestros propios datos y utilizarlos, nos asegura poder mostrar nuestros anuncios a aquellos usuarios que ya han mostrado en alg\u00fan momento inter\u00e9s por nuestro negocio. Por lo que usar estos segmentos es una muy buena <strong>t\u00e1ctica de remarketing en tu estrategia publicitaria<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u00a1Nos vemos en la pr\u00f3xima! Chaito<\/p>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/segmentos-vitales-y-de-intencion-de-compra-en-google-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/segmentos-vitales-y-de-intencion-de-compra-ads-1-1024x604.jpg\" alt=\"Segmentos vitales y de intenci\u00f3n de compra en Google Ads\" class=\"wp-image-16572\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/segmentos-vitales-y-de-intencion-de-compra-ads-1-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/segmentos-vitales-y-de-intencion-de-compra-ads-1-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/segmentos-vitales-y-de-intencion-de-compra-ads-1-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/09\/segmentos-vitales-y-de-intencion-de-compra-ads-1.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/usa-los-segmentos-afines-de-google-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-1024x604.jpg\" alt=\"Usa los segmentos afines de Google Ads\" class=\"wp-image-15081\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recopila y aplica a tus campa\u00f1as tus propios segmentos de datos para mostrar tus anuncios a tu p\u00fablico conocido. \u00a1Sigue leyendo y haz remarketing!<\/p>\n","protected":false},"author":5,"featured_media":16571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-16561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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