{"id":15934,"date":"2023-07-25T13:00:00","date_gmt":"2023-07-25T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=15934"},"modified":"2023-08-14T10:57:51","modified_gmt":"2023-08-14T08:57:51","slug":"segmentos-demograficos-de-google-ads","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/","title":{"rendered":"Segmentos demogr\u00e1ficos de Google Ads"},"content":{"rendered":"\n<p>Dentro de las segmentaciones de audiencias de Google Ads, disponemos de los <strong>segmentos demogr\u00e1ficos<\/strong> que nos ayudan a llegar a tu audiencia ideal basada en datos de sus vidas que les caracterizan.<\/p>\n\n\n\n<p>Esta funci\u00f3n puede mejorar los resultados de tus campa\u00f1as, ya que te permite llegar solo a usuarios espec\u00edficos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo ayudan los segmentos demogr\u00e1ficos<\/h2>\n\n\n\n<p>Nos ayudan a segmentar nuestras campa\u00f1as para <strong>llegar a un conjunto espec\u00edfico de&nbsp;clientes potenciales que pertenezcan a un intervalo de edad, sean de un sexo, se encuentren en un estado parental o presenten unos ingresos familiares determinados<\/strong>.<\/p>\n\n\n\n<p>Es una <strong>opci\u00f3n para acotar la segmentaci\u00f3n<\/strong>, evita que los usuarios cuyos datos demogr\u00e1ficos no coinciden con los escogidos vean tus anuncios. Se pueden asignar a todos los tipos de campa\u00f1as: Display, Discovery, B\u00fasqueda, V\u00eddeo y Shopping y a nivel de campa\u00f1a o de grupo de anuncios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opciones de los segmentos demogr\u00e1ficos<\/h2>\n\n\n\n<p>Para establecer segmentos demogr\u00e1ficos disponemos de <strong>cuatro opciones de filtrado en funci\u00f3n de a qu\u00e9 usuarios queremos o no llegar<\/strong>, por:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Edad<\/strong>: \u00ab18-24\u00bb, \u00ab25-34\u00bb, \u00ab35-44\u00bb, \u00ab45-54\u00bb, \u00ab55-64\u00bb, \u00ab+65\u00bb y \u00abDesconocida\u00bb<\/li>\n\n\n\n<li><strong>Sexo<\/strong>: \u00abMujer\u00bb, \u00abHombre\u00bb y \u00abDesconocido\u00bb<\/li>\n\n\n\n<li><strong>Ingresos familiares<\/strong>: \u00ab10 % m\u00e1s alto\u00bb, \u00ab11-20 %\u00bb, \u00ab21-30 %\u00bb, \u00ab31-40 %\u00bb, \u00ab41-50 %\u00bb, \u00ab50 % m\u00e1s bajo\u00bb y \u00abDesconocido\u00bb<\/li>\n\n\n\n<li><strong>Estado parental<\/strong>: \u00abCon hijos\u00bb, \u00abSin hijos\u00bb y \u00abDesconocido\u00bb<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Notas:<br>Los ingresos familiares actualmente solo est\u00e1n disponibles en Australia, Brasil, Corea del Sur, Estados Unidos, Hong Kong, India, Indonesia, Jap\u00f3n, M\u00e9xico, Nueva Zelanda, Singapur y Tailandia.<br>El estado parental no est\u00e1 disponible en las campa\u00f1as de b\u00fasqueda.<br>Google aplica la categor\u00eda \u201cDesconocido\u201d a los usuarios cuya edad, sexo, estado parental o ingresos familiares no ha podido identificar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00f1adir o quitar segmentos demogr\u00e1ficos<\/h2>\n\n\n\n<p>Por ejemplo, si diriges un negocio de dise\u00f1o de interiores y tu cliente ideal son mujeres con un intervalo de edad medio\/alto, la segmentaci\u00f3n demogr\u00e1fica puede ayudarte a evitar que tus anuncios se muestren a hombres y con una edad de \u00ab18-24\u00bb, \u00ab25-34\u00bb.<\/p>\n\n\n\n<p>De inicio, las campa\u00f1as y los grupos de anuncios se dirigen a todos los grupos demogr\u00e1ficos, con lo que tendremos que desactivar aquellas categor\u00edas a las que no queramos llegar.<\/p>\n\n\n\n<p>Dentro de una campa\u00f1a o de un grupo de anuncios especifico tenemos que dirigirnos a <strong>audiencias<\/strong> (men\u00fa de p\u00e1ginas) y editar los diferentes grupos demogr\u00e1ficos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"385\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/segmentos-demograficos-ads.jpg\" alt=\"Zona de edici\u00f3n de los grupos demogr\u00e1ficos en la plataforma de Google Ads\" class=\"wp-image-15937\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/segmentos-demograficos-ads.jpg 990w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/segmentos-demograficos-ads-300x117.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/segmentos-demograficos-ads-768x299.jpg 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tambi\u00e9n podemos aumentar o reducir las pujas de cada una de las categor\u00edas habilitadas, para disponer de un mayor control sobre a quienes mostramos los anuncios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusiones<\/strong><\/h2>\n\n\n\n<p>Si conoces el g\u00e9nero, la edad, sus ingresos y el estado parental de tu <strong>p\u00fablico objetivo,<\/strong> utilizar los segmentos demogr\u00e1ficos para que tu publicidad sea m\u00e1s eficiente llegando a tu audiencia ideal. <\/p>\n\n\n\n<p>No obstante, si no sabes c\u00f3mo aplicar correctamente estos segmentos en tus <a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\/\">campa\u00f1as SEM<\/a> desde <strong>Caronte Web Studio<\/strong> podemos ayudarte. No dudes en contactar con nosotros. <\/p>\n\n\n\n<p>\u00a1Nos vemos en la pr\u00f3xima! Chaito<\/p>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/usa-los-segmentos-afines-de-google-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-1024x604.jpg\" alt=\"Usa los segmentos afines de Google Ads\" class=\"wp-image-15081\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/segmentos-personalizados-de-google-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-personalizados-ads-1024x604.jpg\" alt=\"Segmentos personalizados en Google Ads\" class=\"wp-image-15797\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-personalizados-ads-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-personalizados-ads-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-personalizados-ads-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-personalizados-ads.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conoce y aplica a tus campa\u00f1as los segmentos demogr\u00e1ficos disponibles en Google Ads para acotar el mostrado de tus anuncios \u00a1Sigue leyendo!<\/p>\n","protected":false},"author":5,"featured_media":15947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-15934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentos demogr\u00e1ficos de Google Ads - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"Aplica en tus campa\u00f1as de Google Ads los segmentos demogr\u00e1ficos (sexo, edad, ...) para acotar el mostrado de tus anuncios a tu p\u00fablico ideal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentos demogr\u00e1ficos de Google Ads - Caronte Web Studio\" \/>\n<meta property=\"og:description\" content=\"Aplica en tus campa\u00f1as de Google Ads los segmentos demogr\u00e1ficos (sexo, edad, ...) para acotar el mostrado de tus anuncios a tu p\u00fablico ideal\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de maketing | Caronte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carontewebstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T08:57:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/grupos-demograficos-de-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gorka Gallego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gorka Gallego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/\"},\"author\":{\"name\":\"Gorka Gallego\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/de698def3f3805fcdfacc9863dfb963b\"},\"headline\":\"Segmentos demogr\u00e1ficos de Google Ads\",\"datePublished\":\"2023-07-25T11:00:00+00:00\",\"dateModified\":\"2023-08-14T08:57:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/\"},\"wordCount\":505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/grupos-demograficos-de-ads.jpg\",\"keywords\":[\"Google Ads\"],\"articleSection\":[\"SEM\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/\",\"name\":\"Segmentos demogr\u00e1ficos de Google Ads - Caronte Web Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/grupos-demograficos-de-ads.jpg\",\"datePublished\":\"2023-07-25T11:00:00+00:00\",\"dateModified\":\"2023-08-14T08:57:51+00:00\",\"description\":\"Aplica en tus campa\u00f1as de Google Ads los segmentos demogr\u00e1ficos (sexo, edad, ...) para acotar el mostrado de tus anuncios a tu p\u00fablico ideal\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/grupos-demograficos-de-ads.jpg\",\"contentUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/grupos-demograficos-de-ads.jpg\",\"width\":1250,\"height\":737,\"caption\":\"Diferentes grupos demogr\u00e1ficos para la segmentaci\u00f3n de las campa\u00f1as\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/segmentos-demograficos-de-google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segmentos demogr\u00e1ficos de Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\",\"name\":\"Blog de marketing | Caronte\",\"description\":\"En nuestro blog encontrar\u00e1s art\u00edculos semanales sobre SEO, marketing online, programaci\u00f3n web y mucho m\u00e1s.\",\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\",\"name\":\"Caronte - Agencia de marketing\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/caronte-agencia-de-marketing-logo.png\",\"contentUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/caronte-agencia-de-marketing-logo.png\",\"width\":1090,\"height\":155,\"caption\":\"Caronte - Agencia de marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/carontewebstudio\\\/\",\"https:\\\/\\\/www.instagram.com\\\/caronte_studio\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@carontewebstudio\",\"https:\\\/\\\/www.youtube.com\\\/@carontewebstudio\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/carontewebstudio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/de698def3f3805fcdfacc9863dfb963b\",\"name\":\"Gorka Gallego\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g\",\"caption\":\"Gorka Gallego\"},\"description\":\"Nuestro experto en SEM Gorka Gallego te cuenta c\u00f3mo mejorar tus campa\u00f1as de anuncios de Google ADS. Dispara tus visitas de tr\u00e1fico pagado. Dise\u00f1a una campa\u00f1a de anuncios desde cero y descubre todos los secretos de Adwords\",\"sameAs\":[\"https:\\\/\\\/carontestudio.com\"],\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/author\\\/gorka-gallego\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmentos demogr\u00e1ficos de Google Ads - Caronte Web Studio","description":"Aplica en tus campa\u00f1as de Google Ads los segmentos demogr\u00e1ficos (sexo, edad, ...) para acotar el mostrado de tus anuncios a tu p\u00fablico ideal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/","og_locale":"es_ES","og_type":"article","og_title":"Segmentos demogr\u00e1ficos de Google Ads - Caronte Web Studio","og_description":"Aplica en tus campa\u00f1as de Google Ads los segmentos demogr\u00e1ficos (sexo, edad, ...) para acotar el mostrado de tus anuncios a tu p\u00fablico ideal","og_url":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/","og_site_name":"Blog de maketing | Caronte","article_publisher":"https:\/\/www.facebook.com\/carontewebstudio\/","article_published_time":"2023-07-25T11:00:00+00:00","article_modified_time":"2023-08-14T08:57:51+00:00","og_image":[{"width":1250,"height":737,"url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/grupos-demograficos-de-ads.jpg","type":"image\/jpeg"}],"author":"Gorka Gallego","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Gorka Gallego","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#article","isPartOf":{"@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/"},"author":{"name":"Gorka Gallego","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/person\/de698def3f3805fcdfacc9863dfb963b"},"headline":"Segmentos demogr\u00e1ficos de Google Ads","datePublished":"2023-07-25T11:00:00+00:00","dateModified":"2023-08-14T08:57:51+00:00","mainEntityOfPage":{"@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/"},"wordCount":505,"commentCount":0,"publisher":{"@id":"https:\/\/carontestudio.com\/blog\/#organization"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/grupos-demograficos-de-ads.jpg","keywords":["Google Ads"],"articleSection":["SEM"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/","url":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/","name":"Segmentos demogr\u00e1ficos de Google Ads - Caronte Web Studio","isPartOf":{"@id":"https:\/\/carontestudio.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/grupos-demograficos-de-ads.jpg","datePublished":"2023-07-25T11:00:00+00:00","dateModified":"2023-08-14T08:57:51+00:00","description":"Aplica en tus campa\u00f1as de Google Ads los segmentos demogr\u00e1ficos (sexo, edad, ...) para acotar el mostrado de tus anuncios a tu p\u00fablico ideal","breadcrumb":{"@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#primaryimage","url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/grupos-demograficos-de-ads.jpg","contentUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/07\/grupos-demograficos-de-ads.jpg","width":1250,"height":737,"caption":"Diferentes grupos demogr\u00e1ficos para la segmentaci\u00f3n de las campa\u00f1as"},{"@type":"BreadcrumbList","@id":"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/carontestudio.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Segmentos demogr\u00e1ficos de Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/carontestudio.com\/blog\/#website","url":"https:\/\/carontestudio.com\/blog\/","name":"Blog de marketing | Caronte","description":"En nuestro blog encontrar\u00e1s art\u00edculos semanales sobre SEO, marketing online, programaci\u00f3n web y mucho m\u00e1s.","publisher":{"@id":"https:\/\/carontestudio.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/carontestudio.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/carontestudio.com\/blog\/#organization","name":"Caronte - Agencia de marketing","url":"https:\/\/carontestudio.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2025\/06\/caronte-agencia-de-marketing-logo.png","contentUrl":"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2025\/06\/caronte-agencia-de-marketing-logo.png","width":1090,"height":155,"caption":"Caronte - Agencia de marketing"},"image":{"@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/carontewebstudio\/","https:\/\/www.instagram.com\/caronte_studio\/","https:\/\/www.tiktok.com\/@carontewebstudio","https:\/\/www.youtube.com\/@carontewebstudio","https:\/\/es.linkedin.com\/company\/carontewebstudio"]},{"@type":"Person","@id":"https:\/\/carontestudio.com\/blog\/#\/schema\/person\/de698def3f3805fcdfacc9863dfb963b","name":"Gorka Gallego","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f568f008c60a7aed96b78db1cc4677776c6840751f2cea14a7b2bb4899c6e58c?s=96&d=mm&r=g","caption":"Gorka Gallego"},"description":"Nuestro experto en SEM Gorka Gallego te cuenta c\u00f3mo mejorar tus campa\u00f1as de anuncios de Google ADS. Dispara tus visitas de tr\u00e1fico pagado. Dise\u00f1a una campa\u00f1a de anuncios desde cero y descubre todos los secretos de Adwords","sameAs":["https:\/\/carontestudio.com"],"url":"https:\/\/carontestudio.com\/blog\/author\/gorka-gallego\/"}]}},"_links":{"self":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/15934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/comments?post=15934"}],"version-history":[{"count":11,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/15934\/revisions"}],"predecessor-version":[{"id":16042,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/posts\/15934\/revisions\/16042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/media\/15947"}],"wp:attachment":[{"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/media?parent=15934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/categories?post=15934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carontestudio.com\/blog\/wp-json\/wp\/v2\/tags?post=15934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}