{"id":15028,"date":"2023-06-20T13:00:00","date_gmt":"2023-06-20T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=15028"},"modified":"2023-06-28T14:03:44","modified_gmt":"2023-06-28T12:03:44","slug":"usa-los-segmentos-afines-de-google-ads","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/usa-los-segmentos-afines-de-google-ads\/","title":{"rendered":"Usa los segmentos afines de Google Ads"},"content":{"rendered":"\n<p>Google Ads ofrece muchas posibilidades de <strong>segmentar las audiencias<\/strong> de tus campa\u00f1as SEM. De esta forma podr\u00e1s enfocar tus anuncios al tipo de p\u00fablico objetivo al que quieres llegar para conseguir mayor impacto y mayor conversi\u00f3n. Entre los tipos de segmentaci\u00f3n se encuentran los <strong>segmentos afines<\/strong>. <\/p>\n\n\n\n<p>En este art\u00edculo conocer\u00e1s todo lo que necesitas saber sobre los segmentos afines y c\u00f3mo puedes aplicarlos para tus campa\u00f1as. \u00a1Adelante! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 son los segmentos afines?<\/h2>\n\n\n\n<p>La <strong>segmentaci\u00f3n por audiencia af\u00edn<\/strong> se enfoca en los usuarios que manifiestan un inter\u00e9s en alg\u00fan tema concreto o seg\u00fan sus h\u00e1bitos y su estilo de vida. Esta segmentaci\u00f3n es un primer contacto general con tus clientes potenciales, ya que los usuarios que se clasifican en este tipo de segmento no conocen tu producto y tampoco saben qu\u00e9 ventajas o beneficios les puede aportar.<\/p>\n\n\n\n<p>Esta informaci\u00f3n es recopilada por Google a trav\u00e9s de los datos que recogen las cookies de webs de terceros y a trav\u00e9s de los comportamientos de b\u00fasqueda de los usuarios de Google. <\/p>\n\n\n\n<p>Para entender mejor el tipo de usuarios que se engloban dentro de este segmento pondremos un ejemplo. Supongamos que eres una empresa que vende material deportivo. Puedes asignar a tus campa\u00f1as un segmento af\u00edn llamado \u00abaficionados al deporte\u00bb para impactar a potenciales clientes de esta categor\u00eda.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/2207_w048_n005_223b_p1_223-1-1024x364.jpg\" alt=\"Segmentos afines de Google Ads\" class=\"wp-image-15086\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/2207_w048_n005_223b_p1_223-1-1024x364.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/2207_w048_n005_223b_p1_223-1-300x107.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/2207_w048_n005_223b_p1_223-1-768x273.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/2207_w048_n005_223b_p1_223-1.jpg 1040w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Esta segmentaci\u00f3n se puede utilizar en los siguientes tipos de campa\u00f1a que ofrece actualmente Google Ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00fasqueda<\/li>\n\n\n\n<li>Display<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>Discovery<\/li>\n\n\n\n<li>Shopping est\u00e1ndar<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Categor\u00edas de la segmentaci\u00f3n de audiencias afines<\/h2>\n\n\n\n<p>Actualmente, esta segmentaci\u00f3n ofrece m\u00e1s de 140 intereses distintos clasificados en las siguientes categor\u00edas:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image solidline\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"337\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-afines-1.png\" alt=\"Categor\u00edas segmentos afines\" class=\"wp-image-15098\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-afines-1.png 478w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-afines-1-300x212.png 300w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image solidline\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"299\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-afines-2.png\" alt=\"Categor\u00edas segmentos afines\" class=\"wp-image-15097\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-afines-2.png 478w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-afines-2-300x188.png 300w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>Estas categor\u00edas tienen a su vez subcategor\u00edas que pueden ser interesantes para profundizar en intereses concretos. Por ejemplo, podemos encontrar dentro de la categor\u00eda de \u00abDeporte y fitness\u00bb una subcategor\u00eda de aficionados a nataci\u00f3n, al baloncesto, al f\u00fatbol, etc. Te recomendamos que te tomes un tiempo para explorar todas las categor\u00edas que ofrece Google para seleccionar la que mejor se adapte al perfil de tu audiencia objetiva. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00f1adiendo segmentos afines a tu campa\u00f1a<\/h2>\n\n\n\n<p>Es momento de ponernos manos a la obra y vamos a ver c\u00f3mo puedes <strong>asignar segmentos afines<\/strong> a tus campa\u00f1as. Existen diferentes formas de hacer esto, pero en este art\u00edculo nos centraremos en explicarte una de ellas. Tambi\u00e9n puedes, m\u00e1s adelante, probar la manera que mejor te venga de asignarlas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paso 1: Secci\u00f3n de audiencias<\/h3>\n\n\n\n<p>Una vez est\u00e9s dentro de tu cuenta de Google Ads debes darle clic en el apartado de \u00abAudiencias\u00bb en el men\u00fa desplegable de secciones.<\/p>\n\n\n<div class=\"wp-block-image solidline\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"158\" height=\"521\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia-afin-e1687166074346.png\" alt=\"Segmentos de audiencia af\u00edn\" class=\"wp-image-15041\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia-afin-e1687166074346.png 158w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia-afin-e1687166074346-91x300.png 91w\" sizes=\"auto, (max-width: 158px) 100vw, 158px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Paso 2: Editar segmentos de audiencia<\/h3>\n\n\n\n<p>Una vez dentro de esta secci\u00f3n ver\u00e1s un gr\u00e1fico llamado \u00abSegmentos de audiencia\u00bb y en la parte inferior derecha una opci\u00f3n llamada \u00abEditar segmentos de audiencia\u00bb que debes pinchar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"372\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Editar-audiencia-afin.png\" alt=\"Editar audiencia af\u00edn\" class=\"wp-image-15045\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Editar-audiencia-afin.png 985w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Editar-audiencia-afin-300x113.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Editar-audiencia-afin-768x290.png 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/figure>\n\n\n\n<p>Aqu\u00ed debes seleccionar si quieres a\u00f1adir los segmentos afines a nivel de campa\u00f1as o grupos de anuncios. Este apartado es muy interesante, ya que te permite tener grupos de anuncios dentro de una misma campa\u00f1a que se dirijan a segmentos diferentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paso 3: A\u00f1adir segmentos afines<\/h3>\n\n\n\n<p>Una vez hayas elegido este apartado anterior te aparecer\u00e1 una ventana donde podemos seleccionar los segmentos de audiencias que ofrece Google.<\/p>\n\n\n\n<p>En las campa\u00f1as de b\u00fasqueda disponemos de selector de los <strong>diferentes m\u00e9todos de segmentaci\u00f3n<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e9todo segmentaci\u00f3n<\/strong>: Limitar la cobertura de la campa\u00f1a a los segmentos seleccionados (con opci\u00f3n a ajustar las pujas).<\/li>\n\n\n\n<li><strong>M\u00e9todo observaci\u00f3n<\/strong> (recomendada): No limitar la cobertura de la campa\u00f1a (con opci\u00f3n a ajustar las pujas por los segmentos seleccionados)<\/li>\n<\/ul>\n\n\n\n<p>En esta ocasi\u00f3n nos centraremos en la segmentaci\u00f3n por audiencia af\u00edn. Sin embargo, como ya hemos comentado, existen diferentes <a href=\"https:\/\/carontestudio.com\/blog\/llega-a-usuarios-especificos-con-google-ads\/\">tipos de segmento<\/a> que puedes explorar.<\/p>\n\n\n<div class=\"wp-block-image solidline\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia-1024x616.png\" alt=\"\" class=\"wp-image-15047\" width=\"737\" height=\"443\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia-1024x616.png 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia-300x181.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia-768x462.png 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/Segmentos-de-audiencia.png 1073w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Cuando hayas elegido los segmentos que te interesen solo debes recordar darle al bot\u00f3n azul de guardar y listo. Ya tienes tu <strong>segmentaci\u00f3n af\u00edn<\/strong> a\u00f1adida en tus campa\u00f1as o grupos de anuncios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Como ves, se trata de una opci\u00f3n muy interesante que te permite afinar tu audiencia. Te animamos a que las opciones de segmentaci\u00f3n que ofrece Google que son muy completas. Sin embargo, es recomendable realizar un <strong>buyer persona<\/strong> para elegir los segmentos que m\u00e1s se ajusten a tu p\u00fablico objetivo. Debes tener cuidado de no empezar a a\u00f1adir muchos segmentos ya que en vez de centrar tus anuncios en un p\u00fablico espec\u00edfico, puedes causar el efecto contrario y hacer que tus anuncios no lleguen a la persona que quieres que llegue. Ya sabes, muchas veces es mejor calidad que cantidad.<\/p>\n\n\n\n<p>Realizar publicidad en Google Ads no es tarea f\u00e1cil, por lo que, si necesitas ayuda, puedes recurrir a nosotros para dise\u00f1ar y llevar a cabo para tu proyecto una <a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\/\">estrategia SEM a medida<\/a>.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo no olvides dejarnos un comentario. \u00a1Hasta la pr\u00f3xima!<\/p>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/llega-a-usuarios-especificos-con-google-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/llega-a-usuarios-especificos-con-ads-1024x604.jpg\" alt=\"llega a usuarios especificos con ads\" class=\"wp-image-14904\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/llega-a-usuarios-especificos-con-ads-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/llega-a-usuarios-especificos-con-ads-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/llega-a-usuarios-especificos-con-ads-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/llega-a-usuarios-especificos-con-ads.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-1024x604.jpg\" alt=\"\u00bfBuscas una agencia especialista en SEM con Google Ads? En Caronte Web Studio te ayudamos\" class=\"wp-image-14668\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo conocer\u00e1s todo lo que necesitas saber sobre los segmentos afines y c\u00f3mo puedes aplicarlos para tus campa\u00f1as. \u00a1Sigue leyendo!<\/p>\n","protected":false},"author":14,"featured_media":15081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-15028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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