{"id":14894,"date":"2023-06-13T13:12:44","date_gmt":"2023-06-13T11:12:44","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=14894"},"modified":"2023-09-26T15:20:13","modified_gmt":"2023-09-26T13:20:13","slug":"llega-a-usuarios-especificos-con-google-ads","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/llega-a-usuarios-especificos-con-google-ads\/","title":{"rendered":"Llega a usuarios espec\u00edficos con Google Ads"},"content":{"rendered":"\n<p>Las segmentaciones de audiencias nos ayudan a segmentar nuestras campa\u00f1as para <strong>llegar a los usuarios en funci\u00f3n de qui\u00e9nes son, cu\u00e1les son sus intereses y h\u00e1bitos, qu\u00e9 buscan o c\u00f3mo han interactuado con tu empresa<\/strong>.<\/p>\n\n\n\n<p>Esta funci\u00f3n puede mejorar los resultados de tus campa\u00f1as, ya que te permite llegar a los usuarios mientras navegan por sitios web, utilizan aplicaciones o ven v\u00eddeos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-audiencias-1024x743.jpg\" alt=\"Creaci\u00f3n y configuraci\u00f3n de audiencia para definir en ella los usuarios que coincidan con los segmentos elegidos: afines, personalizados, datos demogr\u00e1ficos, acontecimientos vitales, con intenci\u00f3n de compra, remarketing, visitantes de sitios web y aplicaciones, listas de clientes\u2026\" class=\"wp-image-14896\" style=\"width:768px;height:557px\" width=\"768\" height=\"557\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-audiencias-1024x743.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-audiencias-300x218.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-audiencias-768x557.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/segmentos-audiencias.jpg 1172w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo funciona la segmentaci\u00f3n por audiencia<\/h2>\n\n\n\n<p>Cuando navegamos por internet, Google nos etiqueta asignando una o varias categor\u00edas de audiencia <strong>en funci\u00f3n de nuestra actividad<\/strong>. Con lo que podemos definir que, las audiencias son grupos de usuarios que comparten intereses, intenciones y datos demogr\u00e1ficos espec\u00edficos.<\/p>\n\n\n\n<p>F\u00e1cil entonces, en funci\u00f3n de la audiencia o audiencias asignadas a la campa\u00f1a, Google Ads mostrar\u00e1 anuncios a los usuarios que considere que pertenecen a esas categor\u00edas en concreto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de segmentos de audiencia para segmentar las campa\u00f1as<\/h2>\n\n\n\n<p>Una vez identificado al buyer persona al que quieres dirigir tus anuncios, podr\u00e1s definir la audiencia de una campa\u00f1a o un grupo de anuncios en particular.<\/p>\n\n\n\n<p>Google Ads dispone de los siguientes segmentos predefinidos para ello:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/carontestudio.com\/blog\/usa-los-segmentos-afines-de-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Segmentos afines<\/a><\/strong>: llega a los usuarios en funci\u00f3n de lo que les apasiona y de sus h\u00e1bitos e intereses.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/carontestudio.com\/blog\/segmentos-personalizados-de-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Segmentos personalizados<\/a><\/strong>: llega a tu audiencia ideal especificando palabras clave, URLs y aplicaciones relevantes.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/carontestudio.com\/blog\/segmentos-demograficos-de-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datos demogr\u00e1ficos detallados<\/a><\/strong>: llega a los usuarios bas\u00e1ndote en datos de sus vidas que les caracterizan.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/carontestudio.com\/blog\/segmentos-vitales-y-de-intencion-de-compra-en-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acontecimientos vitales<\/a><\/strong>: llega a los usuarios en momentos importantes de sus vidas.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/carontestudio.com\/blog\/segmentos-vitales-y-de-intencion-de-compra-en-google-ads#intencion-de-compra\" target=\"_blank\" rel=\"noreferrer noopener\">Con intenci\u00f3n de compra<\/a><\/strong>: llega a los usuarios en funci\u00f3n de su intenci\u00f3n de compra reciente.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/carontestudio.com\/blog\/tus-segmentos-de-datos-en-google-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Tus segmentos de datos<\/a><\/strong> (remarketing): llega a usuarios que han interactuado con tu empresa:\n<ul class=\"wp-block-list\">\n<li><strong>Visitantes de sitios web y aplicaciones<\/strong>: llega a los usuarios que hayan visitado tu sitio web o tus aplicaciones.<\/li>\n\n\n\n<li><strong>Segmentaci\u00f3n por lista de clientes<\/strong>: llega a tus clientes que han compartido informaci\u00f3n contigo.<\/li>\n\n\n\n<li><strong>Segmentos similares<\/strong>: llega a usuarios nuevos que comparten intereses con los visitantes de tu sitio web o con clientes que ya tienes. A este tipo de segmento le queda poco de vida, Google los quita en agosto de 2023.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En la siguiente tabla mostramos <strong>donde podemos usarlos<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><thead><tr><th>Tipo de campa\u00f1a<\/th><th><strong>Segmentos afines<\/strong><\/th><th><strong>Segmentos personalizados<\/strong><\/th><th><strong>Datos demogr\u00e1ficos detallados<\/strong><\/th><th><strong>Acontecimientos vitales<\/strong><\/th><th><strong>Con intenci\u00f3n de compra<\/strong><\/th><th><strong>Tus datos<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Display<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><\/tr><tr><td>B\u00fasqueda<\/td><td>Si<\/td><td>No<\/td><td>Si<\/td><td>No<\/td><td>Si<\/td><td>Si<\/td><\/tr><tr><td>V\u00eddeo<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><\/tr><tr><td>Discovery<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><td>Si<\/td><\/tr><tr><td>Shopping est\u00e1ndar<\/td><td>Si<\/td><td>No<\/td><td>Si<\/td><td>No<\/td><td>Si<\/td><td>Si<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Qu\u00e9 tipo de segmento de audiencia est\u00e1 disponible en cada tipo de campa\u00f1a<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nota: En el caso de las campa\u00f1as M\u00e1ximo rendimiento, se pueden a\u00f1adir se\u00f1ales de audiencia para que se acelere el aprendizaje autom\u00e1tico. Sin embargo, no se garantiza que los anuncios se vayan a mostrar \u00fanicamente a los usuarios de esas audiencias.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusiones<\/strong><\/h2>\n\n\n\n<p>Si identificas correctamente a tu p\u00fablico objetivo y utilizas las herramientas de segmentaci\u00f3n, las campa\u00f1as publicitarias pueden obtener mejores resultados.<\/p>\n\n\n\n<p>\u00a1No lo tienes claro! Desde Caronte Web Studio<strong> te ayudamos a definir estrategias de segmentaci\u00f3n de audiencias<\/strong> ganadoras e impulsar el \u00e9xito de tus campa\u00f1as <a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\/\">SEM<\/a>.<\/p>\n\n\n\n<p>\u00a1Nos vemos en la pr\u00f3xima! Chaito<\/p>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/usa-los-segmentos-afines-de-google-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-1024x604.jpg\" alt=\"Usa los segmentos afines de Google Ads\" class=\"wp-image-15081\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/06\/usa-los-segmentos-afines-de-google-ads.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-1024x604.jpg\" alt=\"\u00bfBuscas una agencia especialista en SEM con Google Ads? En Caronte Web Studio te ayudamos\" class=\"wp-image-14668\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/05\/buscas-una-agencia-especialista-en-sem-con-google-ads-en-caronte-web-studio-te-ayudamos.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La segmentaci\u00f3n de audiencias en Google Ads es una estrategia poderosa para llegar a usuarios espec\u00edficos y obtener mejores resultados en tus campa\u00f1as publicitarias \u00a1Entra y desc\u00fabrelas!<\/p>\n","protected":false},"author":5,"featured_media":14904,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-14894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llega a usuarios espec\u00edficos con Google Ads - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"Maximiza el rendimiento de tus anuncios con la segmentaci\u00f3n de audiencias. 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