{"id":13953,"date":"2023-03-24T13:00:00","date_gmt":"2023-03-24T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=13953"},"modified":"2023-05-15T09:17:30","modified_gmt":"2023-05-15T07:17:30","slug":"certificaciones-en-google-ads-conoce-todo-sobre-ellas","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\/","title":{"rendered":"Certificaciones en Google Ads: conoce todo sobre ellas"},"content":{"rendered":"\n<p>En la actualidad, Google Ads es una herramienta indispensable para <strong>promocionar tu negocio o empresa online<\/strong>. Para sacar el m\u00e1ximo provecho a la plataforma publicitaria, es importante tener conocimientos y habilidades en su manejo.<\/p>\n\n\n\n<p>Por ello Google ofrece diferentes certificaciones de Google Ads para demostrar la competencia y experiencia en la administraci\u00f3n de campa\u00f1as publicitarias.<\/p>\n\n\n\n<p>En este art\u00edculo explicamos qu\u00e9 son, los tipos, sus ventajas, c\u00f3mo obtenerlas y c\u00f3mo comunicar a los dem\u00e1s que las tienes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 son las certificaciones de Google Ads?<\/h2>\n\n\n\n<p>Las <strong>certificaciones de Google Ads<\/strong> son acreditaciones profesionales que Google concede a quienes demuestran un alto nivel de conocimientos sobre aspectos b\u00e1sicos y avanzados de la plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de certificaciones<\/h2>\n\n\n\n<p>Existen varios <strong>tipos de certificaciones de Google Ads<\/strong>, cada una de ellas enfocada en diferentes \u00e1reas de especializaci\u00f3n. Las certificaciones m\u00e1s comunes y requeridas para ser <strong>Partners o Partners Premier<\/strong> son las siguientes:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Certificaci\u00f3n de b\u00fasqueda de Google Ads<\/h3>\n\n\n\n<p>Demuestra tu capacidad para <strong>crear y optimizar campa\u00f1as de b\u00fasqueda de Google<\/strong>. Esta certificaci\u00f3n deja constancia de tu destreza en el manejo de soluciones automatizadas, como Smart Bidding y Audience Solutions, para mejorar el rendimiento de las campa\u00f1as con vistas a lograr objetivos de marketing espec\u00edficos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Certificaci\u00f3n de Display de Google Ads<\/h3>\n\n\n\n<p>Deja claro que eres capaz de conseguir los mejores resultados posibles con la inversi\u00f3n que se haga en publicidad de display de Google. Esta certificaci\u00f3n es una prueba de que sabes <strong>desarrollar estrategias y campa\u00f1as de display<\/strong> eficaces con las que alcanzar objetivos de marketing concretos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Certificaci\u00f3n de v\u00eddeo de Google Ads<\/h3>\n\n\n\n<p>Demuestra tu habilidad para conseguir buenos resultados con las <strong>soluciones publicitarias de v\u00eddeo de Google y YouTube<\/strong>. Esta certificaci\u00f3n acredita que sabes contar historias efectivas en YouTube para llegar a clientes potenciales a gran escala a lo largo de todo el recorrido de compra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Certificaci\u00f3n de Shopping de Google Ads<\/h3>\n\n\n\n<p>Confirma tu capacidad para<strong> utilizar y optimizar los anuncios de shopping<\/strong>. Esta certificaci\u00f3n indica que sabes crear y optimizar las campa\u00f1as de shopping para conseguir la m\u00e1xima cobertura y la mayor cantidad de conversiones posibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Certificaci\u00f3n en aplicaciones de Google Ads<\/h3>\n\n\n\n<p>Demuestra que sabes crear <strong>campa\u00f1as de aplicaciones de Google<\/strong> que tengan un impacto positivo en las empresas. Esta certificaci\u00f3n prueba que conoces los aspectos b\u00e1sicos para crear campa\u00f1as y estrategias de optimizaci\u00f3n avanzadas.<\/p>\n\n\n\n<p>Estas otras no se tienen en cuenta para obtener la insignia de Google Partners, pero ayudan a mejorar tus habilidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medici\u00f3n de Google Ads<\/li>\n\n\n\n<li>Profesional de B\u00fasqueda de Google Ads<\/li>\n\n\n\n<li>Profesional de Display de Google Ads<\/li>\n\n\n\n<li>Profesional de v\u00eddeo de Google Ads<\/li>\n\n\n\n<li>Creatividad de Google Ads<\/li>\n\n\n\n<li>Aumenta las ventas offline<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ventajas de obtener una o varias certificaciones<\/h2>\n\n\n\n<p>Una de las principales ventajas de obtener una certificaci\u00f3n de Google Ads es que <strong>Google te reconoce como experto en publicidad online<\/strong> y demuestra que eres un <strong>profesional certificado<\/strong>.<\/p>\n\n\n\n<p>Esto aumenta tu credibilidad y mejora tus posibilidades de conseguir nuevos clientes o un empleo en el \u00e1rea de marketing digital. De paso, ayudar\u00e1s a tu empresa a <strong>obtener la insignia de Google Partners o la de Partner Premier<\/strong> del programa Google Partners. En Caronte Web Studio somos <a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\/\" target=\"_blank\" rel=\"noreferrer noopener\">expertos en SEM<\/a> y tenemos la <a href=\"https:\/\/www.google.com\/partners\/agency?id=3981305697\" target=\"_blank\" rel=\"noreferrer noopener\">insignia Google Partners<\/a>.<\/p>\n\n\n\n<p>Adem\u00e1s, ayudan a mejorar tus habilidades y conocimientos, lo que a su vez puede mejorar la eficacia de tus campa\u00f1as publicitarias y aumentar tus ingresos o los de tus clientes.<\/p>\n\n\n\n<p>Quiero aclarar que <strong>las certificaciones de Google Ads se otorgan a personas <\/strong>y las insignias de Google Partners y Partner Premier se otorgan a empresas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo conseguir certificaciones o insignias de Google Ads?<\/h2>\n\n\n\n<p>Lo tendr\u00e1s m\u00e1s f\u00e1cil si tienes cierta experiencia pr\u00e1ctica con Google Ads y haber gestionado diferentes tipos de campa\u00f1as de Google Ads antes.<\/p>\n\n\n\n<p>Para acceder a ellas debes crear una cuenta en <a href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\/list?category_ids=2844-google-ads-certifications\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Skillshop<\/strong><\/a><strong>, p\u00e1gina oficial de certificaciones de Google Ads<\/strong>.<\/p>\n\n\n\n<p>Las certificaciones est\u00e1n disponibles online y en 22 idiomas, as\u00ed que ya no tienes excusa para realizar los planes de formaci\u00f3n y las evaluaciones. Para obtener una certificaci\u00f3n hay que aprobar un examen que cubre los conceptos y habilidades necesarios para <strong>administrar campa\u00f1as publicitarias en la plataforma<\/strong>.<\/p>\n\n\n\n<p>M\u00ednimo debes conseguir un 80 % de respuestas correctas y dispones de 75 minutos para realizar la evaluaci\u00f3n. Si no apruebas, se te acaba el tiempo, o por ejemplo cierras el navegador sin querer o el PC se apaga para septiembre, podr\u00e1s repetirla en 24 horas.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"309\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/03\/certificaciones-ads.png\" alt=\"Credenciales de certificados en Google Ads\" class=\"wp-image-13958\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/03\/certificaciones-ads.png 550w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/03\/certificaciones-ads-300x169.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption class=\"wp-element-caption\">Credenciales Google Ads<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Una vez aprobado el examen, <strong>obtendr\u00e1s la certificaci\u00f3n de Google Ads v\u00e1lida durante un a\u00f1o<\/strong>. Transcurrido el a\u00f1o deber\u00e1s volver a realizar y aprobar la evaluaci\u00f3n de la certificaci\u00f3n correspondiente. <\/p>\n\n\n\n<p>Ya solo te queda fardar de tus certificaciones compartiendo los enlaces que te ofrece la plataforma de Skillshop en todas tus redes. <\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusiones<\/strong><\/h2>\n\n\n\n<p>Obtener las certificaciones de Google Ads es una de las maneras de ser reconocido por Google que aportan <strong>credibilidad <\/strong>a tus conocimientos sobre la administraci\u00f3n de campa\u00f1as publicitarias en la plataforma de Google, aunque la <strong>experiencia <\/strong>tambi\u00e9n es otra.<\/p>\n\n\n\n<p>\u00a1Nos vemos en la pr\u00f3xima! Chaito<\/p>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/formas-y-metodos-de-pago-en-google-ads-espana\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/09\/formas-y-metodos-de-pago-ads-espana-1024x604.jpg\" alt=\"Formas y M\u00e9todos de pago en Google Ads en Espa\u00f1a\" class=\"wp-image-11230\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/09\/formas-y-metodos-de-pago-ads-espana-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/09\/formas-y-metodos-de-pago-ads-espana-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/09\/formas-y-metodos-de-pago-ads-espana-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/09\/formas-y-metodos-de-pago-ads-espana-600x354.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/09\/formas-y-metodos-de-pago-ads-espana.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/extensiones-automaticas-google-ads\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/08\/extensiones-automaticas-google-ads-1024x604.jpg\" alt=\"Informaci\u00f3n sobre las extensiones autom\u00e1ticas de Google Ads (Adwords)\" class=\"wp-image-6099\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/08\/extensiones-automaticas-google-ads-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/08\/extensiones-automaticas-google-ads-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/08\/extensiones-automaticas-google-ads-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/08\/extensiones-automaticas-google-ads.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres demostrar lo que sabes de la plataforma de Google Ads y que Google te lo reconozca? \u00a1Entra! Te explicamos c\u00f3mo<\/p>\n","protected":false},"author":5,"featured_media":13963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[66],"class_list":["post-13953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Certificaciones en Google Ads: \u00bfqu\u00e9 son? - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres demostrar lo que sabes de la plataforma de Google Ads y que Google te lo reconozca? \u00a1Entra! Te explicamos c\u00f3mo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificaciones en Google Ads: \u00bfqu\u00e9 son? - Caronte Web Studio\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres demostrar lo que sabes de la plataforma de Google Ads y que Google te lo reconozca? \u00a1Entra! Te explicamos c\u00f3mo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carontestudio.com\/blog\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de maketing | Caronte\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/carontewebstudio\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-15T07:17:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2023\/03\/certificaciones-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"737\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gorka Gallego\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gorka Gallego\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/\"},\"author\":{\"name\":\"Gorka Gallego\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#\\\/schema\\\/person\\\/de698def3f3805fcdfacc9863dfb963b\"},\"headline\":\"Certificaciones en Google Ads: conoce todo sobre ellas\",\"datePublished\":\"2023-03-24T12:00:00+00:00\",\"dateModified\":\"2023-05-15T07:17:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/\"},\"wordCount\":891,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/certificaciones-ads.jpg\",\"keywords\":[\"Google Ads\"],\"articleSection\":[\"SEM\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/\",\"url\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/\",\"name\":\"Certificaciones en Google Ads: \u00bfqu\u00e9 son? - Caronte Web Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/certificaciones-en-google-ads-conoce-todo-sobre-ellas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carontestudio.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/certificaciones-ads.jpg\",\"datePublished\":\"2023-03-24T12:00:00+00:00\",\"dateModified\":\"2023-05-15T07:17:30+00:00\",\"description\":\"\u00bfQuieres demostrar lo que sabes de la plataforma de Google Ads y que Google te lo reconozca? \u00a1Entra! 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