{"id":12450,"date":"2022-12-16T13:00:00","date_gmt":"2022-12-16T12:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=12450"},"modified":"2023-11-03T12:42:34","modified_gmt":"2023-11-03T11:42:34","slug":"instalar-codigo-google-tag-manager-en-wordpress","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/instalar-codigo-google-tag-manager-en-wordpress\/","title":{"rendered":"Instalar c\u00f3digo Google Tag Manager en WordPress"},"content":{"rendered":"\n

Google Tag Manager (GTM)<\/strong> es otra de esas grandes soluciones que nos ofrece Google a los marketeros. Una aplicaci\u00f3n web de gesti\u00f3n de etiquetas que nos permite actualizar en su sitio web o aplicaci\u00f3n m\u00f3vil, y de forma r\u00e1pida y sencilla, c\u00f3digos de seguimiento y fragmentos de c\u00f3digo, tales como Google Analytics, Google Ads, Facebook Ads, entre otras muchas opciones.<\/p>\n\n\n\n

Es gratuito y f\u00e1cil de configurar, y puede ahorrarte mucho tiempo y molestias a largo plazo. En definitiva, se utiliza para introducir c\u00f3digo en las plataformas disponibles sin tener que tocar el c\u00f3digo fuente<\/strong> cada vez que queramos a\u00f1adir o medir alg\u00fan tipo de interacci\u00f3n.<\/p>\n\n\n

\n
\"Plataformas
Plataformas objetivo de Google Tag manager<\/figcaption><\/figure>\n<\/div>\n\n\n

Es muy pr\u00e1ctico para medir eventos<\/strong> de clic en enlaces, envi\u00f3 de formularios, profundidad de desplazamiento, visibilidad de un elemento, seguimiento de conversiones<\/strong> para Google Ads, anal\u00edtica, pixel <\/strong>de Facebook, Pinterest\u2026 en definitiva te ofrece la posibilidad de controlar y manejar lo que necesites y te plantees.<\/p>\n\n\n\n

Partiendo de la base que se necesita crear una cuenta, en ella podemos crear diferentes contenedores para, por ejemplo, un sitio web, una tienda online, una app\u2026 cada sistema en su propio contenedor.<\/p>\n\n\n\n

Al crear el contenedor nos ofrece un c\u00f3digo que hay que a\u00f1adir en el c\u00f3digo fuente<\/strong> de la plataforma en la que se vaya a utilizar.<\/p>\n\n\n\n

Podemos utilizar plug-ins o m\u00f3dulos espec\u00edficos que introducen por nosotros el c\u00f3digo en el lugar correcto. En este art\u00edculo te doy los pasos para hacerlo de forma manual en WordPress<\/strong>.<\/p>\n\n\n\n

La forma de implementaci\u00f3n es siempre la misma. El primer c\u00f3digo hay que pegarlo tan alto como sea posible dentro de la etiqueta <head><\/strong> de la p\u00e1gina. Y el segundo c\u00f3digo inmediatamente despu\u00e9s de la etiqueta de apertura <body><\/strong>.<\/p>\n\n\n

\n
\"C\u00f3digo
C\u00f3digo de contenedor de Google Tag Manager<\/figcaption><\/figure>\n<\/div>\n\n\n

A\u00f1adiendo el c\u00f3digo GTM en WordPress<\/h2>\n\n\n\n

La colocaci\u00f3n de este c\u00f3digo en WordPress se realiza en el archivo header.php de la plantilla usada<\/strong>.<\/p>\n\n\n\n

Puedes realizarlo desde el escritorio de WordPress. En men\u00fa busca la opci\u00f3n apariencia y luego en editor de temas. Selecciona el tema activo y haz clic en el archivo mencionado. Pega los c\u00f3digos de la siguiente manera:<\/p>\n\n\n\n

\"Disposici\u00f3n
Disposici\u00f3n del c\u00f3digo GTM en el header.php de WordPress<\/figcaption><\/figure>\n\n\n\n

Tambi\u00e9n puedes editar el archivo header.php v\u00eda FTP con Filezilla o similares.<\/p>\n\n\n\n

Recuerda enviar los cambios realizados en la plataforma de Google Tag Manager para que surtan efecto.<\/p>\n\n\n\n

Verificar que GTM est\u00e1 bien instalado<\/h2>\n\n\n\n

Para ello vamos a hacerlo por medio de la extensi\u00f3n para Google Chrome, Tag Assistant. Simplemente con instalar este complemento en el navegador y hacer clic en \u00e9l puedes ver que etiquetas est\u00e1n activas en cualquier web que visites.<\/p>\n\n\n

\n
\"Tag
Tag Assistant – Extensi\u00f3n de verificaci\u00f3n de Google Tag Manager<\/figcaption><\/figure>\n<\/div>\n\n\n

Conclusiones<\/strong><\/h2>\n\n\n\n

A partir de ahora, en la plataforma de Google Tag Manager (GTM)<\/a><\/strong> queda crear etiquetas con sus activadores y variables para realizar la funcionalidad deseada. Como por ejemplo, la medici\u00f3n en Google Analytics 4<\/a><\/strong>.<\/p>\n\n\n\n

Tambi\u00e9n puedes implementarlo en otros sistemas como PrestaShop, Webs a medida u otras plataformas CMS, solo debes buscar el archivo correcto en el que se encuentren las etiquetas <head> y <body>.<\/p>\n\n\n\n

\u00a1Nos vemos en la pr\u00f3xima! Chaito.<\/p>\n\n\n\n

\n
\n
\"Configurar<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00bfSabes realizar la implementaci\u00f3n de Google Tag Manager en WordPress? Entra y descubre c\u00f3mo se realiza. Ahorra tiempo y molestias a largo plazo. <\/p>\n","protected":false},"author":5,"featured_media":12471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,50,64],"tags":[],"class_list":["post-12450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-programacion-web","category-sem"],"acf":[],"yoast_head":"\nInstalar c\u00f3digo Google Tag Manager en WordPress - Caronte Blog<\/title>\n<meta name=\"description\" content=\"GTM es gratuito y f\u00e1cil de implementar c\u00f3digos de seguimiento y fragmentos de c\u00f3digo en WordPress. Ahorra tiempo y molestias a largo plazo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/instalar-codigo-google-tag-manager-en-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instalar c\u00f3digo Google Tag Manager en WordPress - Caronte Blog\" \/>\n<meta property=\"og:description\" content=\"GTM es gratuito y f\u00e1cil de implementar c\u00f3digos de seguimiento y fragmentos de c\u00f3digo en WordPress. 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