{"id":10799,"date":"2022-08-16T13:19:17","date_gmt":"2022-08-16T11:19:17","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=10799"},"modified":"2023-01-23T15:36:27","modified_gmt":"2023-01-23T14:36:27","slug":"disenadores-ilustres-alexey-brodovitch","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/disenadores-ilustres-alexey-brodovitch\/","title":{"rendered":"Dise\u00f1adores ilustres: Alexey Brodovitch"},"content":{"rendered":"\n

Aleks\u00e9i Brod\u00f3vich, conocido como internacionalmente como Alexey Brodovitch<\/strong>, fue un dise\u00f1ador y fot\u00f3grafo de impacto en el sector editorial<\/strong>. Su calado en el mundo del dise\u00f1o gr\u00e1fico lo postula como uno de los dise\u00f1adores gr\u00e1ficos m\u00e1s relevantes del siglo XX. Hoy desgranamos su vida y obra. \u00bfNos acompa\u00f1as?<\/p>\n\n\n\n\n\n\n\n

Trayectoria de Alexey Brodovitch<\/h2>\n\n\n\n

Los inicios en Europa<\/h3>\n\n\n\n

Alexey Brodovitch naci\u00f3 en Ogolitxi, en la regi\u00f3n actual de Bioelorrusia, en 1898. Perteneciente a la aristocracia, sirvi\u00f3 durante la Primera Guerra Mundial. Sin embargo, tras la victoria bolchevique durante la Revoluci\u00f3n Rusa, en 1920, se ve obligado al exilio, por pertenecer al ej\u00e9rcito blanco, partidario del Zar.<\/p>\n\n\n\n

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Escogi\u00f3 afincarse en Par\u00eds, y m\u00e1s concretamente en Montparnasse, entre otros artistas rusos. Gracias a su talento pudo comenzar a trabajar como pintor de escenarios y decorados de la compa\u00f1\u00eda<\/strong> \u00abBallets rusos de Diaghilev\u00bb, mientras adquir\u00eda formaci\u00f3n en arte y pintura. All\u00ed coincidi\u00f3 con grandes artistas de la \u00e9poca como Matisse o Picasso, entre otros.<\/p>\n\n\n\n

En 1924 se proclam\u00f3 ganador de un concurso de carteles para un teatro parisino, dejando como segundo clasificado al mismo Pablo Picasso.<\/strong> <\/p>\n\n\n\n

Logr\u00f3 comenzar a trabajar como dise\u00f1ador gr\u00e1fico en la agencia publicitaria \u00abMaximilian Vox\u00bb. Durante su estancia en Europa trabaj\u00f3 como director art\u00edstico de los grandes almacenes \u00abTrios Quartiers\u00bb, y lleg\u00f3 a ilustrar varios libros en Londres y Par\u00eds.<\/p>\n<\/div>\n\n\n\n

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\"Cartel<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"Portada<\/figure>\n<\/div>\n\n\n\n
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Su estancia en Am\u00e9rica<\/h3>\n\n\n\n

En 1930 se establece en Filadelfia, Estados Unidos, donde trabaj\u00f3 en el departamento de publicidad de la universidad \u00abPhiladelphia Museum School of Industrial Arts\u00bb. Durante esta \u00e9poca se dio su aut\u00e9ntica eclosi\u00f3n como dise\u00f1ador gr\u00e1fico, influenciado por el constructivismo ruso, el estilo de la Bauhaus, e incluso del dada\u00edsmo. Introdujo los elementos de los movimientos vanguardistas en la anquilosada est\u00e9tica, herencia de la Gran Depresi\u00f3n estadounidense.<\/p>\n\n\n\n

En 1932 fund\u00f3 la asociaci\u00f3n de Ingenier\u00eda de Dise\u00f1o de Filadelfia<\/strong>, y en 1934 comenz\u00f3 a trabajar como director de arte de la prestigiosa revista, \u00abHarper’s bazaar\u00bb. Brodovitch permaneci\u00f3 durante m\u00e1s de 5 lustros, hasta 1958, al frente de los dise\u00f1os de la revista.<\/p>\n\n\n\n

Adem\u00e1s de su aspecto como dise\u00f1ador gr\u00e1fico, Alexey Brodovitch fue un reconocido fot\u00f3grafo y docente. Lleg\u00f3 a impartir clases en la Universidad de Nueva York, la Universidad de Filadelfia o el Instituto Pratt. Sirvi\u00f3 de gu\u00eda e inspiraci\u00f3n a numerosos profesionales de la fotograf\u00eda <\/a>como fueron Richard Avedon, Garry Winogrand o Irving Penn.<\/p>\n\n\n\n

Tras su retiro en 1967, se traslad\u00f3 a Francia, donde fallecer\u00eda en 1971. Fue galardonado por su labor y trayectoria en las artes visuales en numerosas ocasiones, como el premio Robert Levitt en 1954<\/strong> o el premio otorgado a t\u00edtulo p\u00f3stumo por la AIGA en 1987 (Asociaci\u00f3n profesional para el dise\u00f1o)<\/strong>, en reconocimiento a su trayectoria.<\/p>\n<\/div>\n<\/div>\n\n\n\n

El estilo de Alexey Brodovitch<\/h2>\n\n\n\n

Desde sus comienzos, marcados por un estilo algo cargado, complejo y elegante, evolucion\u00f3 hacia la simplicidad en la forma y el contenido, influenciado por algunos artistas y corrientes art\u00edsticas.<\/p>\n\n\n\n

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Un claro ejemplo de esta influencia es este cartel para la marca de bebidas espirituosas \u00abMartini\u00bb. Pese a ser ideol\u00f3gicamente contrario a los principios sovi\u00e9ticos de los que surgieron este movimiento, Brodovich supo extraer la esencia de la est\u00e9tica constructivista para aplicarla a sus dise\u00f1os.<\/strong><\/p>\n\n\n\n

Gracias a la fusi\u00f3n de ilustraci\u00f3n, tipograf\u00eda y fotograf\u00eda din\u00e1mica y creativa, el impacto vanguardista de Brodovich en la escena estadounidense supuso una revoluci\u00f3n. Se vali\u00f3 de maquetaciones originales y din\u00e1micas, collages, y dise\u00f1os rompedores que, a la postre, sirvieron de inspiraci\u00f3n para numerosas revistas de fama internacional.<\/p>\n<\/div>\n\n\n\n

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\"Cartel<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Como es natural, los trabajos m\u00e1s notables de Brodovitch se dieron principalmente trabajando para \u00abHarper’s bazaar\u00bb. Aqu\u00ed tuvo la oportunidad de trabajar con otros grandes artistas de la \u00e9poca como Cassandre, el pintor Salvador Dal\u00ed, Henri Cartier-Bresson o el ilustre fot\u00f3grafo Man Ray.<\/strong><\/p>\n\n\n\n

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\"Trabajo<\/figure>\n\n\n\n
\"Trabajo<\/figure>\n\n\n\n
\"Trabajo<\/figure>\n\n\n\n
\"Trabajo<\/figure>\n<\/figure>\n\n\n\n

La importancia de Alexey Brodovitch para el mundo del dise\u00f1o<\/h2>\n\n\n\n

Para muchos dise\u00f1adores, existe un \u00abantes y un despu\u00e9s\u00bb de la aparici\u00f3n de Brodovitch. Y es que gracias a su aportaci\u00f3n al mundo del dise\u00f1o editorial, y sobre todo al dise\u00f1o de revistas, ha servido de inspiraci\u00f3n a un sinf\u00edn de profesionales. Sus originales y rompedores dise\u00f1os han servido de punto de partida a muchos dise\u00f1adores a la hora de llevar a cabo publicaciones m\u00e1s actuales.<\/strong> Por eso, Alexey Brodovitch puede considerarse uno de los pioneros de lo que hoy conocemos como dise\u00f1o editorial.<\/p>\n\n\n\n

Esperamos que hayas disfrutado de nuestro art\u00edculo. Te animamos a compartir tus impresiones en el apartado de comentarios. \u00a1Nos vemos en la pr\u00f3xima entrada!<\/p>\n\n\n\n

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\"Dise\u00f1adores<\/a><\/figure>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hoy repasamos vida y obra de Alexey Brodovitch. Uno de los dise\u00f1adores y fot\u00f3grafos m\u00e1s relevantes del siglo XX. Descubre su legado y el impacto sobre el dise\u00f1o editorial y de revistas.<\/p>\n","protected":false},"author":3,"featured_media":10837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[61],"class_list":["post-10799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","tag-disenadores"],"acf":[],"yoast_head":"\nDise\u00f1adores ilustres: Alexey Brodovitch - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"Hoy repasamos vida y obra de Alexey Brodovitch. Uno de los dise\u00f1adores y fot\u00f3grafos m\u00e1s relevantes del siglo XX. 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