{"id":10365,"date":"2022-07-22T13:00:00","date_gmt":"2022-07-22T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=10365"},"modified":"2023-01-23T16:00:17","modified_gmt":"2023-01-23T15:00:17","slug":"que-es-facebook-ads-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/que-es-facebook-ads-y-para-que-sirve\/","title":{"rendered":"Qu\u00e9 es Facebook Ads y para qu\u00e9 sirve"},"content":{"rendered":"\n<p>Cada vez son m\u00e1s las empresas que deciden dar un paso adelante y crear una estrategia de marketing digital para su negocio. No importa si hablamos de un negocio peque\u00f1o o grande, hoy en d\u00eda es <strong>imprescindible tener presencia online<\/strong> con <strong><a href=\"https:\/\/carontestudio.com\/marketing\/sem-adwords-vitoria\/\" target=\"_blank\" rel=\"noreferrer noopener\">campa\u00f1as rentables en Facebook Ads<\/a><\/strong>. Por ello, en el art\u00edculo de hoy, te contamos qu\u00e9 es Facebook Ads y para qu\u00e9 sirve. \u00a1Estar\u00e1s abriendo la puerta a nuevas oportunidades de negocio!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 es Facebook Ads<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Facebook Ads o publicidad en Facebook, es el <strong>sistema publicitario online de la propia red social Facebook<\/strong>. Gracias a esta plataforma, se pueden crear anuncios en cualquier p\u00e1gina de empresa de Facebook, pudiendo promocionar todo tipo de contenidos dependiendo de tu objetivo.<\/p>\n\n\n\n<p>Aunque lo llamemos Facebook Ads,<strong> esta plataforma engloba todas las redes sociales conectadas a Meta<\/strong>. Meta es un t\u00e9rmino presentado por Mark Zuckerberg, que hace referencia al holding que posee Instagram, WhatsApp, Facebook y todos los productos que hasta ahora eran parte de Facebook Inc. Es por ello, que en el <strong>Administrador de Anuncios de Facebook<\/strong>, nos dar\u00e1 opci\u00f3n a <strong>hacer publicidad en 4 plataformas: Facebook, Instagram, Messenger y Audience Network<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Para qu\u00e9 sirve Facebook Ads<\/h2>\n\n\n\n<p>Como hemos comentado en el anterior punto, Facebook Ads es una herramienta de publicidad que te permite hacer anuncios en las redes sociales de Facebook e Instagram. <\/p>\n\n\n\n<p>Gracias a esta plataforma podr\u00e1s <strong>crear todo tipo de campa\u00f1as publicitarias, enfocadas a tu objetivo principal<\/strong> de marketing. Adem\u00e1s, a trav\u00e9s de la segmentaci\u00f3n de audiencias, podr\u00e1s hacer llegar tu anuncio al p\u00fablico objetivo de manera m\u00e1s directa y r\u00e1pida. Consigue<strong> tr\u00e1fico en tu p\u00e1gina web, interacciones con tus publicaciones, clientes potenciales o encuentra a personas con probabilidades de comprar tu producto o servicio<\/strong>. \u00a1Todo eso desde Facebook Ads!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"750\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/06\/que-es-facebook-ads.jpg\" alt=\"que es facebook ads\" class=\"wp-image-10373\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/06\/que-es-facebook-ads.jpg 500w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/06\/que-es-facebook-ads-200x300.jpg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 hacer publicidad en redes<\/h2>\n\n\n\n<p>Es posible que te est\u00e9s preguntando por qu\u00e9 debes usar Facebook Ads en tu estrategia de marketing digital. <strong>Existen muchas razones por las que invertir en publicidad en Facebook<\/strong> y hacer anuncios en redes sociales, pero a continuaci\u00f3n te mostramos las m\u00e1s importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Facebook e Instagram son las redes sociales con m\u00e1s usuarios activos<\/strong> del mundo. Cada vez m\u00e1s personas dedican gran parte de su d\u00eda a navegar en estas plataformas. Si quieres llegar a m\u00e1s personas, deber\u00edas plantearte invertir en Facebook Ads.<\/li><li><strong>La segmentaci\u00f3n de audiencia<\/strong> te permite seleccionar a qu\u00e9 p\u00fablico quieres mostrar tu anuncio. La propia plataforma de <strong>Facebook recoge informaci\u00f3n de las personas que tienen un perfil en la red social<\/strong>. Es por ello que puede saber sus intereses y aficiones. Esto hace que a la hora de crear un anuncio, podamos seleccionar distintos intereses para dirigir nuestra publicidad a un p\u00fablico espec\u00edfico. Por ejemplo, si tienes un negocio de moda de mujer, te puede interesar mostrar tu anuncio a las personas que hayan mostrado inter\u00e9s en: moda, ropa de mujer, accesorios, rebajas, etc.<\/li><li>Si lo comparamos con los gastos que puede suponer publicitar nuestro negocio en televisi\u00f3n, radio o peri\u00f3dico, hacer publicidad en <strong>Facebook Ads no requiere mucha inversi\u00f3n<\/strong>. Lo cierto es que si aprendes a usar la plataforma y configuras bien tus campa\u00f1as de anuncio, obtendr\u00e1s buenos resultados a un bajo coste.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo funciona la plataforma<\/h2>\n\n\n\n<p>Si te hemos convencido y quieres comenzar a hacer anuncios en esta plataforma, debes <strong>crear una p\u00e1gina de empresa en Facebook<\/strong>. Esta p\u00e1gina recomendamos que est\u00e9 configurada con los datos de tu negocio. Adem\u00e1s, se recomienda poner a punto todos los campos visibles con im\u00e1genes, logotipo e informaci\u00f3n de tu marca. Piensa que esta ser\u00e1 <strong>la carta de presentaci\u00f3n que utilice tu negocio en esta red social<\/strong>. <\/p>\n\n\n\n<p>Desde esta p\u00e1gina de empresa se har\u00e1n todos los anuncios. Debes <strong>crear una cuenta publicitaria<\/strong> desde el men\u00fa principal de Facebook o <a href=\"https:\/\/business.facebook.com\/settings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Manager<\/strong><\/a>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"485\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-business-manager.jpg\" alt=\"Creaci\u00f3n de cuenta publicitaria\" class=\"wp-image-10383\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-business-manager.jpg 614w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-business-manager-300x237.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/06\/facebook-business-manager-600x474.jpg 600w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/figure>\n<\/div>\n\n\n<p>Al crear una nueva cuenta publicitaria te pedir\u00e1n que a\u00f1adas<strong> nombre de la cuenta publicitaria, la zona horaria y la divisa<\/strong>. Una vez que se haya creado la cuenta publicitaria, debes a\u00f1adir un m\u00e9todo de pago.<\/p>\n\n\n\n<p>El <strong><a href=\"https:\/\/business.facebook.com\/adsmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Administrador de anuncios<\/a><\/strong> es la plataforma desde donde se configuran los anuncios de Facebook y todas las acciones relacionadas con la cuenta publicitaria. Desde esta p\u00e1gina podr\u00e1s <strong>crear los anuncios,<\/strong> <strong>configurar las audiencias<\/strong> y ver los <strong>gr\u00e1ficos de los resultados<\/strong> obtenidos en tus campa\u00f1as publicitarias.<\/p>\n\n\n\n<p>Ten en cuenta que la estructura de las campa\u00f1as publicitarias en Facebook tiene tres niveles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Campa\u00f1a<\/strong>: En este nivel debes escoger <strong>qu\u00e9 objetivo tiene tu campa\u00f1a<\/strong>. Existen distintos objetivos: reconocimiento de marca, alcance, tr\u00e1fico, interacci\u00f3n, descargas de aplicaciones, reproducciones de v\u00eddeo, generaci\u00f3n de clientes potenciales, mensajes, conversiones, ventas del cat\u00e1logo o tr\u00e1fico en el negocio. <\/li><li><strong>Conjunto de anuncios<\/strong>: Dependiendo del objetivo de campa\u00f1a seleccionado, deber\u00e1s <strong>definir un presupuesto, programar la fecha de inicio o finalizaci\u00f3n de los anuncios<\/strong>. Debes <strong>definir qui\u00e9n quieres que vea tu anuncio<\/strong> seleccionando una audiencia. En el conjunto de anuncios tambi\u00e9n debes <strong>seleccionar las ubicaciones en las que se distribuir\u00e1 tu anuncio<\/strong>: Facebook, Instagram, Messenger o Audience Network.<\/li><li><strong>Anuncio<\/strong>: En el \u00faltimo nivel, podr\u00e1s configurar tu anuncio eligiendo la <strong>imagen, secuencia o v\u00eddeo<\/strong> que quieres mostrar y <strong>definir un t\u00edtulo, descripci\u00f3n y llamada a la acci\u00f3n<\/strong>. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Como has podido comprobar, <strong>con Facebook Ads podemos crear anuncios en funci\u00f3n de nuestros objetivos publicitarios<\/strong> y darle un impulso a nuestra estrategia de marketing digital. Solamente tienes que crear una p\u00e1gina de empresa en Facebook, a\u00f1adir una cuenta publicitaria y comenzar a crear anuncios eficaces. No lo pienses m\u00e1s, \u00a1aumenta las ventas en tu sitio web!<\/p>\n\n\n\n<div class=\"wp-block-columns sabermas is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/como-funciona-facebook-ads-2021\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/07\/imag-para-el-blog-1024x604.jpg\" alt=\"como funciona facebook ads\" class=\"wp-image-5551\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/07\/imag-para-el-blog-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/07\/imag-para-el-blog-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/07\/imag-para-el-blog-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/07\/imag-para-el-blog.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/carontestudio.com\/blog\/herramienta-facebook-creator-studio\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"604\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-creator-studio-big-1024x604.jpg\" alt=\"Facebook Creator Studio\" class=\"wp-image-5531\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-creator-studio-big-1024x604.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-creator-studio-big-300x177.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-creator-studio-big-768x453.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-creator-studio-big.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez son m\u00e1s las empresas que deciden dar un paso adelante y tener presencia online con campa\u00f1as rentables en Facebook Ads. Hoy te contamos qu\u00e9 es Facebook Ads y para qu\u00e9 sirve. \u00a1Estar\u00e1s abriendo la puerta a nuevas oportunidades de negocio!<\/p>\n","protected":false},"author":21,"featured_media":10378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[77],"class_list":["post-10365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem","tag-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es Facebook Ads y para qu\u00e9 sirve - Caronte Web Studio<\/title>\n<meta name=\"description\" content=\"Hoy te contamos qu\u00e9 es Facebook Ads y para qu\u00e9 sirve. \u00a1Estar\u00e1s abriendo la puerta a nuevas oportunidades de negocio!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carontestudio.com\/blog\/que-es-facebook-ads-y-para-que-sirve\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es Facebook Ads y para qu\u00e9 sirve - 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