{"id":10007,"date":"2022-05-27T13:00:00","date_gmt":"2022-05-27T11:00:00","guid":{"rendered":"https:\/\/carontestudio.com\/blog\/?p=10007"},"modified":"2024-02-08T14:18:26","modified_gmt":"2024-02-08T13:18:26","slug":"poner-mi-negocio-en-google-maps","status":"publish","type":"post","link":"https:\/\/carontestudio.com\/blog\/poner-mi-negocio-en-google-maps\/","title":{"rendered":"Poner mi negocio en Google Maps"},"content":{"rendered":"\n<p>Muchas veces, al realizar ciertas b\u00fasquedas en la web, Google nos devuelve un mapa con ciertas ubicaciones \u00bfQuieres poner <strong>tu negocio en el mapa<\/strong>?&#8230; literalmente. Aparecer en estas b\u00fasquedas es un objetivo muy jugoso y que depende de varios factores, pero el primero, es estar ah\u00ed. Te ense\u00f1amos <strong>c\u00f3mo poner la ubicaci\u00f3n de tu negocio en Google Maps<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo funciona Google Maps<\/h2>\n\n\n\n<p>Esta utilidad de Google <strong>funciona a base de mapas, cartografiados, fotograf\u00edas v\u00eda sat\u00e9lite<\/strong>&#8230; La herramienta seguro que la conoces y tiene muchos usos. Para el tema que nos ata\u00f1e, su utilidad se basa en mostrar <strong>negocios locales cerca de nuestra ubicaci\u00f3n<\/strong> cuando hacemos una b\u00fasqueda en Google. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 mi empresa no aparece?<\/h2>\n\n\n\n<p>Hay dos posibilidades:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nuestro negocio no se muestra porque Google <strong>no lo considera relevante<\/strong> para la b\u00fasqueda. Bien por tem\u00e1tica o bien por ubicaci\u00f3n.<\/li><li>Nuestro negocio <strong>no se encuentra dado de alta<\/strong> (\u00a1Horror!)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 usarlo?<\/h2>\n\n\n\n<p>Si tienes un <strong>comercio local<\/strong>, su importancia es b\u00e1sica. La clave del \u00e9xito de GMaps es que se ofrecen <strong>resultados cerca de nuestra ubicaci\u00f3n<\/strong>, a trav\u00e9s del GPS u otros m\u00e9todos de localizaci\u00f3n. Su integraci\u00f3n con My Business hace que, adem\u00e1s, al usuario que est\u00e1 buscando en internet, le llegue informaci\u00f3n adicional, como el horario de apertura y las valoraciones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1315\" height=\"922\" class=\"wp-block-cover__image-background wp-image-10078\" alt=\"Ejemplo negocio en GMaps\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ejemplo-negocio-en-google-maps.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ejemplo-negocio-en-google-maps.jpg 1315w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ejemplo-negocio-en-google-maps-300x210.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ejemplo-negocio-en-google-maps-1024x718.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ejemplo-negocio-en-google-maps-768x538.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ejemplo-negocio-en-google-maps-600x421.jpg 600w\" sizes=\"auto, (max-width: 1315px) 100vw, 1315px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Relaci\u00f3n con My Business<\/h2>\n\n\n\n<p>La simbiosis entre Google Maps y My Business es total, de hecho no <strong>nos daremos de alta<\/strong> en GMaps directamente, sino que lo haremos <strong>a trav\u00e9s de My Business<\/strong>. Esta \u00faltima, adem\u00e1s, es una herramienta gratuita de Google b\u00e1sica para el posicionamiento local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo ubicar mi negocio en Google Maps<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Crea una <a href=\"https:\/\/www.google.com\/account\" target=\"_blank\" rel=\"noreferrer noopener\">cuenta Google<\/a><\/strong> si no tienes ninguna.<\/li><li><strong>Inicia sesi\u00f3n<\/strong> en <a href=\"https:\/\/www.google.com\/intl\/es_ES\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\">My Business<\/a>. Si es tu primera ficha comenzar\u00e1s, autom\u00e1ticamente, a crearla.<br><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"337\" class=\"wp-image-10008\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/poner-negocio-en-google-maps.jpg\" alt=\"Entrar en Google My Business\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/poner-negocio-en-google-maps.jpg 900w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/poner-negocio-en-google-maps-300x140.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/poner-negocio-en-google-maps-768x358.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/poner-negocio-en-google-maps-600x279.jpg 600w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure><\/li><li>Introduce el nombre del negocio para <strong>ver si existe<\/strong>.<br><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"329\" class=\"wp-image-10012\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nombre-ficha-maps.png\" alt=\"Buscar tu negocio en GMaps\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nombre-ficha-maps.png 614w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nombre-ficha-maps-300x168.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nombre-ficha-maps-600x335.png 600w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/figure><\/li><li>En caso de que ya exista y la tenga otro usuario, te ofrecer\u00e1 un bot\u00f3n para <strong>solicitar acceso<\/strong>.<br><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"434\" class=\"wp-image-10009\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/solicitar-acceso-my-business.png\" alt=\"Solicitar acceso a ficha de My Business\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/solicitar-acceso-my-business.png 973w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/solicitar-acceso-my-business-300x186.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/solicitar-acceso-my-business-768x475.png 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/solicitar-acceso-my-business-600x371.png 600w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/figure><\/li><li>Si no est\u00e1 dado de alta, te pedir\u00e1 <strong>nombre y categor\u00eda empresarial<\/strong>.<br><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"389\" class=\"wp-image-10014\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nuevo-comercio-en-google-maps-1024x692.png\" alt=\"Categor\u00eda del negocio My Business\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nuevo-comercio-en-google-maps-1024x692.png 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nuevo-comercio-en-google-maps-300x203.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nuevo-comercio-en-google-maps-768x519.png 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nuevo-comercio-en-google-maps-600x405.png 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/nuevo-comercio-en-google-maps.png 1095w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li>Preguntar\u00e1 si tenemos ubicaci\u00f3n f\u00edsica.<br><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"358\" class=\"wp-image-10017\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ubicacion-fisica-negocio.png\" alt=\"\u00bfTenemos ubicaci\u00f3n f\u00edsica?\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ubicacion-fisica-negocio.png 800w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ubicacion-fisica-negocio-300x190.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ubicacion-fisica-negocio-768x486.png 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/ubicacion-fisica-negocio-600x380.png 600w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure><\/li><li>Introduce la <strong>direcci\u00f3n<\/strong>. Recuerda mantener la concordancia NAP.<br><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"402\" class=\"wp-image-10013\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/direccion-ficha-google-maps-1024x703.png\" alt=\"Direcci\u00f3n para poner mi negocio en google maps\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/direccion-ficha-google-maps-1024x703.png 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/direccion-ficha-google-maps-300x206.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/direccion-ficha-google-maps-768x527.png 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/direccion-ficha-google-maps-600x412.png 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/direccion-ficha-google-maps.png 1154w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure><\/li><li>Rellena el resto de datos de la ficha.<\/li><li>Te enviar\u00e1n a la direcci\u00f3n una carta con c\u00f3digos de <strong>verificaci\u00f3n<\/strong>. Espera a recibirla y valida la ficha con el PIN que te env\u00eden.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Ya aparezco en Google Maps. Ahora&#8230; \u00bfqu\u00e9?<\/h2>\n\n\n\n<p>Antes de cerrar, una vez que ya aparecemos en GMaps&#8230; \u00bfqu\u00e9 m\u00e1s podemos hacer? Te dejo un par de ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crear un iframe de GMaps<\/h3>\n\n\n\n<p>Una vez tu negocio est\u00e9 inscrito y aparezca en el mapa tienes la opci\u00f3n de <strong>incrustar esta ubicaci\u00f3n en tu p\u00e1gina web<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Busca tu negocio en Google Maps<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"321\" class=\"wp-image-10083\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/buscar-negocio-en-gmaps-1024x514.jpg\" alt=\"Google Maps\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/buscar-negocio-en-gmaps-1024x514.jpg 1024w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/buscar-negocio-en-gmaps-300x150.jpg 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/buscar-negocio-en-gmaps-768x385.jpg 768w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/buscar-negocio-en-gmaps-1536x770.jpg 1536w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/buscar-negocio-en-gmaps-600x301.jpg 600w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/buscar-negocio-en-gmaps.jpg 1908w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/figure><\/li><li>Usa el bot\u00f3n \u00abCompartir\u00bb<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"76\" class=\"wp-image-10082\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/boton-compartir-gmaps.png\" alt=\"Bot\u00f3n compartir de Google Maps\"><\/figure><\/li><li>Selecciona \u00abInsertar un mapa\u00bb<\/li><li>Selecciona el tama\u00f1o del iframe<\/li><li>Copia el c\u00f3digo HTML<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"504\" class=\"wp-image-10084\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/compartir-localizacion-google-maps.png\" alt=\"Insertar mapa de Google Maps\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/compartir-localizacion-google-maps.png 682w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/compartir-localizacion-google-maps-293x300.png 293w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/compartir-localizacion-google-maps-600x615.png 600w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><\/figure><\/li><li>P\u00e9galo en tu p\u00e1gina web<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Ventajas<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Tendr\u00e1s un mapa interactivo incrustado en tu web, con las facilidades que reporta al usuario<\/li><li>Mejora el SEO local de tu web<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Desventajas<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Las llamadas externas a la herramienta hacen la web m\u00e1s lenta<\/li><li>Los iframes pueden dar problemas en algunas plataformas<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">My Business<\/h3>\n\n\n\n<p>Como habr\u00e1s visto, hemos usado <strong>Google My Business para inscribir tu negocio en Google Maps<\/strong>, que es una de las caracter\u00edsticas de la ficha de negocio. A partir de ah\u00ed podemos indicar muchos m\u00e1s datos: Nuestra web, horarios, servicios, fotograf\u00edas&#8230; Las posibilidades son muchas y quedan fuera del tema de este art\u00edculo, no obstante estamos preparando una entrada sobre la importancia del SEO local donde veremos esta herramienta de forma m\u00e1s detallada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p><strong>Google Maps debe ser el primer paso de los comercios de \u00e1mbito local para tener presencia en internet<\/strong>, pero queda todo un camino que recorrer para <a href=\"https:\/\/carontestudio.com\/marketing\/seo-posicionamiento-buscadores-vitoria\/\">mejorar el posicionamiento local y la presencia en internet<\/a>.<\/p>\n\n\n\n<p>Nos vemos en el pr\u00f3ximo art\u00edculo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/como-poner-mi-negocio-en-google-maps.png\" alt=\"C\u00f3mo poner mi negocio en Google Maps\" class=\"wp-image-10074\" width=\"314\" height=\"275\" srcset=\"https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/como-poner-mi-negocio-en-google-maps.png 700w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/como-poner-mi-negocio-en-google-maps-300x263.png 300w, https:\/\/carontestudio.com\/blog\/wp-content\/uploads\/2022\/05\/como-poner-mi-negocio-en-google-maps-600x525.png 600w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Muchas veces, al realizar ciertas b\u00fasquedas en la web, Google nos devuelve un mapa con ciertas ubicaciones \u00bfQuieres poner tu negocio en el mapa?&#8230; literalmente. Aparecer en estas b\u00fasquedas es un objetivo muy jugoso. Te ense\u00f1amos c\u00f3mo poner la ubicaci\u00f3n de tu negocio en Google Maps.<\/p>\n","protected":false},"author":2,"featured_media":10086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo poner mi negocio en Google Maps - Caronte Studio<\/title>\n<meta name=\"description\" content=\"Debes aparecer en Maps. Este es el primer paso para que tu empresa tenga presencia en internet. 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